From legacy rhetoric to business benefits: A case study of the gold coast 2018 commonwealth game

Journal article


Carlini, Joan, Coghlan, Alexandra, Thomson, Alana and O'Neil, Andrew. (2020). From legacy rhetoric to business benefits: A case study of the gold coast 2018 commonwealth game. Event Management. 24(1), pp. 75-96. https://doi.org/10.3727/152599519X15506259856057
AuthorsCarlini, Joan, Coghlan, Alexandra, Thomson, Alana and O'Neil, Andrew
Abstract

Bids for large-scale sporting events and the accompanying political rhetoric typically include promises of economic development and gains for host business communities over the short and long term. Although conceptual models for economic leverage of large-scale sport events have been developed, our knowledge of the practical experiences of private enterprise converting opportunities presented by large-scale sport events is limited. In this article, the authors address this gap through a case study of the Gold Coast 2018 Commonwealth Games. The article investigates the opportunities and challenges perceived by private enterprises across the host city and explores the implementation of existing strategies to leverage benefits for business. Although participants identify the general benefits of hosting the event, they struggle to conceptualize benefits in relation to their own business settings. This suggests a disconnect between the legacy rhetoric of large-scale sporting events and the conversion of these opportunities into outcomes by private enterprises in the host city. Against this background, the article outlines a range of practical implications for private enterprise and key areas for future research.

Keywordsprivate enterprise; strategic management; event hosting; event leverage; event legacy
Year2020
JournalEvent Management
Journal citation24 (1), pp. 75-96
PublisherCognizant Communication Corporation
ISSN1525-9951
Digital Object Identifier (DOI)https://doi.org/10.3727/152599519X15506259856057
Scopus EID2-s2.0-85082052940
Page range75-96
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online19 Feb 2020
Publication process dates
Deposited07 Nov 2023
Permalink -

https://acuresearchbank.acu.edu.au/item/8zy6q/from-legacy-rhetoric-to-business-benefits-a-case-study-of-the-gold-coast-2018-commonwealth-game

Restricted files

Publisher's version

  • 31
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Australia and the US nuclear umbrella : from deterrence taker to deterrence maker
Dean, Peter J., Fruehling, Stephan and O'Neil, Andrew. (2024). Australia and the US nuclear umbrella : from deterrence taker to deterrence maker. Australian Journal of International Affairs. 78(1), pp. 22-39. https://doi.org/10.1080/10357718.2024.2302589
Alliances and nuclear risk : Strengthening US extended deterrence
Frühling, Stephan and O'Neil, Andrew. (2022). Alliances and nuclear risk : Strengthening US extended deterrence. Survival. 64(1), pp. 77-98. https://doi.org/10.1080/00396338.2022.2032969
Understanding the interplay between event communications and local business decision-making using signalling theory : The case of the 2018 Commonwealth Games
Carlini, Joan, Thomson, Alana, O'Neil, Andrew and Green, Amelia. (2022). Understanding the interplay between event communications and local business decision-making using signalling theory : The case of the 2018 Commonwealth Games. European Sport Management Quarterly. pp. 1-21. https://doi.org/10.1080/16184742.2022.2125996
Institutions, informality, and influence : Explaining nuclear cooperation in the Australia-US alliance
Frühling, Stephan and O'Neil, Andrew. (2020). Institutions, informality, and influence : Explaining nuclear cooperation in the Australia-US alliance. Australian Journal of Political Science. 55(2), pp. 135-151. https://doi.org/10.1080/10361146.2019.1697199
A question of primacy? Japan, Australia and the future of the United States in Asia
Heazle, Michael and O'Neil, Andrew. (2018). A question of primacy? Japan, Australia and the future of the United States in Asia. In In Heazle, Michael and O'Neil, Andrew (Ed.). China's Rise and Australia–Japan–US Relations : Primacy and Leadership in East Asia pp. 3 - 17 Edward Elgar Publishing. https://doi.org/10.4337/9781788110938.00008
America's alliance with South Korea : The consistency of variability
O'Neil, Andrew. (2018). America's alliance with South Korea : The consistency of variability. In In Tan, Andrew T. H. (Ed.). Handbook on the United States in Asia : Managing Hegemonic Decline, Retaining Influence in the Trump Era pp. 205 - 224 Edward Elgar Publishing. https://doi.org/10.4337/9781788110662
US leadership and Asia’s liberal order : current and future challenges for regional allies and partners
Heazle, Michael and O'Neil, Andrew. (2018). US leadership and Asia’s liberal order : current and future challenges for regional allies and partners. In China's Rise and Australia–Japan–US Relations: Primacy and Leadership in East Asia pp. 241-250 Edward Elgar Publishing. https://doi.org/10.4337/9781788110938.00022
The Future of Alliances in Asia
O'Neil, Andrew. (2017). The Future of Alliances in Asia. In In Ganguly, Sumit, Scobell, Andrew and Chinyong Liow, Joseph (Ed.). The Routledge Handbook of Asian Security Studies, Second Edition pp. 357 Routledge. https://doi.org/10.4324/9781315455655-29
Australia and the ‘Five Eyes’ intelligence network : The perils of an asymmetric alliance
O'Neil, Andrew. (2017). Australia and the ‘Five Eyes’ intelligence network : The perils of an asymmetric alliance. Australian Journal of International Affairs. 71(5), pp. 529-543. https://doi.org/10.1080/10357718.2017.1342763
Nuclear weapons and alliance institutions in the era of President Trump
Frühling, Stephan and O'Neil, Andrew. (2017). Nuclear weapons and alliance institutions in the era of President Trump. Contemporary Security Policy. 38(1), pp. 47-53. https://doi.org/10.1080/13523260.2016.1277054
Nuclear weapons, the United States and alliances in Europe and Asia : Toward an institutional perspective
Frühling, Stephan and O'Neil, Andrew. (2017). Nuclear weapons, the United States and alliances in Europe and Asia : Toward an institutional perspective. Contemporary Security Policy. 38(1), pp. 4-25. https://doi.org/10.1080/13523260.2016.1257214
Fraternal foreign policy transfer? Evaluating the case of Australian Labor and British Labour
O'Neil, Andrew. (2016). Fraternal foreign policy transfer? Evaluating the case of Australian Labor and British Labour. Policy Studies. 37(5), pp. 456-470. https://doi.org/10.1080/01442872.2016.1188909