Thomas Kobinah

NameThomas Kobinah
Job titleLecturer, Marketing
Research institutePeter Faber Business School
Faculty of Law and Business

Research outputs

Rumour outbreak: The impact of personal characteristics on consumer decision-making
Kobinah, Thomas. (2013) Rumour outbreak: The impact of personal characteristics on consumer decision-making [Thesis]. https://doi.org/10.4226/66/5a96321cc68a9

Thesis

Why consumers switch and sway between brands during the outbreak of rumour
Kobinah, Thomas and Mariappanadar, Sugumar. (2008) Why consumers switch and sway between brands during the outbreak of rumour. In D Spanjaard, Denize, S. and Sharma, N. (Ed.). Perth, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7

Conference item

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  • 10
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  • 2
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These values are for the period from 19th October 2020, when this repository was created.

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