Thomas Kobinah
Name | Thomas Kobinah |
---|---|
Job title | Lecturer, Marketing |
Research institute | Peter Faber Business School |
Faculty of Law and Business |
Research outputs
Rumour outbreak: The impact of personal characteristics on consumer decision-making
Kobinah, Thomas. (2013) Rumour outbreak: The impact of personal characteristics on consumer decision-making [Thesis]. https://doi.org/10.4226/66/5a96321cc68a9Thesis
Why consumers switch and sway between brands during the outbreak of rumour
Kobinah, Thomas and Mariappanadar, Sugumar. (2008) Why consumers switch and sway between brands during the outbreak of rumour. In D Spanjaard, Denize, S. and Sharma, N. (Ed.). Perth, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7Conference item
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