Why consumers switch and sway between brands during the outbreak of rumour
Conference item
Kobinah, Thomas and Mariappanadar, Sugumar. (2008). Why consumers switch and sway between brands during the outbreak of rumour. In D Spanjaard, Denize, S. and Sharma, N. (Ed.). Perth, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7
Authors | Kobinah, Thomas and Mariappanadar, Sugumar |
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Keywords | Marketing;--Marketing Communications |
Year | 2008 |
Journal | Australian and New Zealand Marketing Academy Conference (ANZMAC) proceedings 2008 |
Publisher | Promaco Conventions Pty Ltd |
Open access | Open access |
Page range | 1 - 7 |
ISBN | 1863081445 |
Research Group | Peter Faber Business School |
Place of publication | Perth, Australia |
Editors | D Spanjaard, Denize, S. and Sharma, N. |
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