Alex Belli


Contact categoryResearcher (past)

Research outputs

Mitigating implicit racial bias in tipping : When direct and indirect experience matters
O’Rourke, Anne-Maree, Belli, Alex and Mathmann, Frank. (2023). Mitigating implicit racial bias in tipping : When direct and indirect experience matters. Journal of Consumer Marketing. 40(5), pp. 609-621. https://doi.org/10.1108/JCM-03-2021-4556

Journal article

The wellbeing implications of maximizing : A conceptual framework and meta-analysis
Belli, Alex, Carrillat, François A., Zlatevska, Natalina and Cowley, Elizabeth. (2022). The wellbeing implications of maximizing : A conceptual framework and meta-analysis. Journal of Consumer Psychology. 32(4), pp. 573-596. https://doi.org/10.1002/jcpy.1283

Journal article

40 years of loyalty programs : How effective are they? Generalizations from a meta-analysis
Belli, Alex, O’Rourke, Anne-Maree, Carrillat, François A., Pupovac, Ljubomir, Melnyk, Valentyna and Napolova, Ekaterina. (2022). 40 years of loyalty programs : How effective are they? Generalizations from a meta-analysis. Journal of the Academy of Marketing Science. 50(1), pp. 147-173. https://doi.org/10.1007/s11747-021-00804-z

Journal article

The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa, Belli, Alex and Marchi, Gianluca. (2015). The role of customer loyalty as a brand extension purchase predictor. The International Review of Retail, Distribution and Consumer Research. 25(2), pp. 105 - 119. https://doi.org/10.1080/09593969.2014.940997

Journal article

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