Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic
Conference item
Dann, Stephen and Dann, Susan. (2011). Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic. Australian and New Zealand Marketing Academy Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Authors | Dann, Stephen and Dann, Susan |
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Year | 2011 |
Publisher | Australian and New Zealand Marketing Academy |
Publisher's version | File Access Level Controlled |
Page range | 1 - 7 |
ISBN | 9780646563305 |
Research Group | Peter Faber Business School |
Place of publication | Australia |
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https://acuresearchbank.acu.edu.au/item/85864/service-dominant-logic-and-social-marketing-exploring-the-opportunity-to-enhance-social-marketing-with-service-dominant-logic
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