Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic

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Dann, Stephen and Dann, Susan. (2011) Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic. Australian and New Zealand Marketing Academy Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
AuthorsDann, Stephen and Dann, Susan
Year2011
PublisherAustralian and New Zealand Marketing Academy
Page range1 - 7
ISBN9780646563305
Research GroupPeter Faber Business School
Place of publicationAustralia
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https://acuresearchbank.acu.edu.au/item/85864/service-dominant-logic-and-social-marketing-exploring-the-opportunity-to-enhance-social-marketing-with-service-dominant-logic

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