Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic

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Dann, Stephen and Dann, Susan. (2011). Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic. Australian and New Zealand Marketing Academy Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
AuthorsDann, Stephen and Dann, Susan
Year2011
PublisherAustralian and New Zealand Marketing Academy
Publisher's version
File Access Level
Controlled
Page range1 - 7
ISBN9780646563305
Research GroupPeter Faber Business School
Place of publicationAustralia
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