e-Marketing: Theory and application

Book

Dann, Stephen and Dann, Susan. (2011). e-Marketing: Theory and application Palgrave Macmillan.

Authors	Dann, Stephen and Dann, Susan
ISBN	9780230203969
Research Group	Peter Faber Business School
Year	2011
Publisher	Palgrave Macmillan
Place of publication	Australia

Permalink -

https://acuresearchbank.acu.edu.au/item/85xv9/e-marketing-theory-and-application

193
total views
0
total downloads
1
views this month
0
downloads this month

These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Anatomy of sovereign yield behaviour using textual news

Kumar Banerjee, Ameet, Pradhan, H.K., Akhtaruzzaman, Md, Sensoy, Ahmet and Dann, Susan Jean. (2024). Anatomy of sovereign yield behaviour using textual news. Research in International Business and Finance. 71, pp. 1-18. https://doi.org/10.1016/j.ribaf.2024.102458

Leadership and governance issues in faith based organisations

Dann, Susan. (2018). Leadership and governance issues in faith based organisations. In In Wiltshire, Ken, Malhotra, Aastha and Axelsen, Micheal (Ed.). Transformational leadership and not for profits and social enterprises pp. 172-188 Routledge. https://doi.org/10.4324/9781315468570-14

Exploring Catholic Social Teaching in a Social Marketing Context: History, Lessons and Future Directions

Dann, Susan Jean and Dann, Stephen. (2016). Exploring Catholic Social Teaching in a Social Marketing Context: History, Lessons and Future Directions. Journal of Macromarketing. https://doi.org/10.1177/0276146716641988

Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic

Dann, Stephen and Dann, Susan. (2011). Service dominant logic and social marketing: Exploring the opportunity to enhance social marketing with service dominant logic. Australian and New Zealand Marketing Academy Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7

Challenges in implementing marketing in the context of social enterprises

Dann, Susan and Hollis, Charles. (2011). Challenges in implementing marketing in the context of social enterprises. In A. de Bruin and Stangl, L. M. (Ed.). Proceedings of the Social Innovation and Entrepreneurship Conference: Extending theory, integrating practice. New Zealand: Massey University. pp. 301 - 314