Australian female gamers video game preferences

Conference item


Marshall, Alistair and Foran, Jason. (2008). Australian female gamers video game preferences. In Ri Fletcher and D. Low (Ed.). Sydney, Australia: ANZMAC 2008. pp. 1 - 8
AuthorsMarshall, Alistair and Foran, Jason
Abstract

In this research, the research problem addressed was “What video games appeal the most to women?” which aimed at providing an insight into what types and aspects of video games are most salient to women. The findings are expected to benefit both new and existing video game companies by allowing them to reach an otherwise untapped yet eager market. A total of 250 female gamers were interviewed for the research. On analysis of the data collected through the questionnaire it was found that the formulated hypotheses, based on the literature reviewed, were essentially accurate. Female gamers were clearly averse to games involving violence while preferring games that involved creativity and mental stimulation.

KeywordsConsumer-Oriented Product or Service Development;--The Media;--Strategic Basic
Year2008
JournalMarketing: Shifting the Focus from Mainstream to Offbeat
PublisherANZMAC 2008
Publisher's version
File Access Level
Controlled
Page range1 - 8
ISBN1863081437
Research GroupPeter Faber Business School
Place of publicationSydney, Australia
EditorsRi Fletcher and D. Low
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https://acuresearchbank.acu.edu.au/item/85xqq/australian-female-gamers-video-game-preferences

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