Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements
Journal article
Yousef, Murooj, Dietrich, Timo and Torrisi, Geraldine. (2021). Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements. Social Marketing Quarterly. 27(3), pp. 195-212. https://doi.org/10.1177/15245004211025068
Authors | Yousef, Murooj, Dietrich, Timo and Torrisi, Geraldine |
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Abstract | Background: Focus: Research Question: Importance to the Field: Methods: Results: Recommendations for Research or Practice: Limitations: |
Keywords | social marketing; advertising; emotional appeals; drink driving; theory of reasoned action |
Year | 2021 |
Journal | Social Marketing Quarterly |
Journal citation | 27 (3), pp. 195-212 |
Publisher | SAGE Publications |
ISSN | 1524-5004 |
Digital Object Identifier (DOI) | https://doi.org/10.1177/15245004211025068 |
Scopus EID | 2-s2.0-85108852746 |
Open access | Published as green open access |
Page range | 195-212 |
Author's accepted manuscript | License File Access Level Open |
Publisher's version | License All rights reserved File Access Level Controlled |
Output status | Published |
Publication dates | |
Online | 22 Jun 2021 |
Publication process dates | |
Deposited | 09 Jun 2023 |
https://acuresearchbank.acu.edu.au/item/8z21x/positive-negative-or-both-assessing-emotional-appeals-effectiveness-in-anti-drink-driving-advertisements
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Author's accepted manuscript
AM_Yousef_2021_Positive_negative_or_both_Assessing_emotional.pdf | |
License: CC BY-NC-ND 4.0 | |
File access level: Open |
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Publisher's version
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