Input, outcome, and impact : A program-informed model to improve the effectiveness of corporate social marketing
Journal article
Campbell, Alexander, Deshpande, Sameer, Kumar, Sunil, Rundle-Thiele, Sharyn and West, Tracey. (2023). Input, outcome, and impact : A program-informed model to improve the effectiveness of corporate social marketing. Social Marketing Quarterly. pp. 1-31. https://doi.org/10.1177/15245004231209101
Authors | Campbell, Alexander, Deshpande, Sameer, Kumar, Sunil, Rundle-Thiele, Sharyn and West, Tracey |
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Abstract | Background |
Keywords | corporate social marketing; financial capability; behavior change; India; financial inclusion; social responsibility |
Year | 2023 |
Journal | Social Marketing Quarterly |
Journal citation | pp. 1-31 |
Publisher | SAGE Publications |
ISSN | 1524-5004 |
Digital Object Identifier (DOI) | https://doi.org/10.1177/15245004231209101 |
Scopus EID | 2-s2.0-85174887904 |
Open access | Published as ‘gold’ (paid) open access |
Page range | 1-31 |
Funder | CRISIL Foundation, India |
Publisher's version | License File Access Level Open |
Output status | In press |
Publication dates | |
Online | 26 Oct 2023 |
Publication process dates | |
Deposited | 24 Nov 2023 |
https://acuresearchbank.acu.edu.au/item/90006/input-outcome-and-impact-a-program-informed-model-to-improve-the-effectiveness-of-corporate-social-marketing
Download files
Publisher's version
OA_Campbell_2023_Input_outcome_and_impact_A_program.pdf | |
License: CC BY 4.0 | |
File access level: Open |
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