New constructivist learning approach trialled

Conference paper

Blijlevens, Janneke and Campbell, Alexander. (2022). New constructivist learning approach trialled. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2022. Perth, Western Australia 05 - 07 Dec 2022 Australia: Australian and New Zealand Marketing Academy. pp. 1-7
AuthorsBlijlevens, Janneke and Campbell, Alexander
TypeConference paper
Abstract

Flipped classrooms are one of the most popular constructivist approaches to learning implemented in
universities. It reverses instruction such that concepts and theory are provided before class providing
time for experiential learning through activities in-class. Constructivism supposes that knowledge is not
transmitted but is embedded in activity and anchored in the context of the activity. Thus, a flipped
classroom approach will see improved knowledge consolidation and engagement, but providing
concepts and theory a priori to activity is not purely constructivist. We present a truly constructivist
approach to learning in the context of a graduate interactive marketing course. Students develop their
own models, concepts, and theories through experiential activities and continuously update and amend
their constructed mental models and knowledge through after-class reflection on provided concepts and
theories from the literature and application to real-world cases in asynchronous activities. Students report
deeper understanding of theory compared to a flipped classroom approach.

KeywordsConstructivist learning; Flipped classroom; Experiential learning; Interactive marketing
Year01 Jan 2022
PublisherAustralian and New Zealand Marketing Academy
ISSN1447-3275
Web address (URL)https://www.anzmac2022.com/
Open accessPublished as non-open access
Research or scholarlyResearch
Publisher's version
License
All rights reserved
File Access Level
Controlled
Page range1-7
Web address (URL) of conference proceedingshttps://www.anzmac2022.com/
Output statusPublished
Publication dates
Online05 Dec 2022
Publication process dates
Completed07 Dec 2022
Deposited01 Mar 2024
Additional information

Copyright © ANZMAC 2022. All rights reserved.

Abstract full-text only.

Place of publicationAustralia
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