In “the Finest Australian Wool” : Foy & Gibson’s healthy, comfortable, wool-clad bodies, 1900–1939
Journal article
Cramer, Lorinda. (2023). In “the Finest Australian Wool” : Foy & Gibson’s healthy, comfortable, wool-clad bodies, 1900–1939. Journal of Australian Studies. 48(1), pp. 48-69. https://doi.org/10.1080/14443058.2023.2250800
Authors | Cramer, Lorinda |
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Abstract | From the late 19th century, when the Melbourne manufacturer and department store Foy & Gibson began to produce mail order catalogues for country customers, it recognised the potential to sell clothing made of Australian wool. This article explores how Foy & Gibson influenced consumer attitudes towards the natural fibre by encouraging them to feel wool as a next-to-the-skin experience. By focusing on underwear and swimsuits in the catalogues across the first three decades of the 20th century, it offers a historical counterpoint to promotional activities that continue into the present urging consumers to understand the benefits of wearing wool. |
Keywords | wool; consumption; health; comfort; gender; Australian-made |
Year | 2023 |
Journal | Journal of Australian Studies |
Journal citation | 48 (1), pp. 48-69 |
Publisher | Routledge |
ISSN | 1444-3058 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/14443058.2023.2250800 |
Scopus EID | 2-s2.0-85169333837 |
Web address (URL) | https://www.tandfonline.com/doi/full/10.1080/14443058.2023.2250800 |
Open access | Published as ‘gold’ (paid) open access |
Research or scholarly | Research |
Page range | 48-69 |
Funder | University of Melbourne |
State Library of Victoria | |
Publisher's version | License File Access Level Open |
Output status | Published |
Publication dates | |
Online | 30 Aug 2023 |
Publication process dates | |
Accepted | 13 Aug 2023 |
Deposited | 24 Nov 2023 |
Additional information | © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. |
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent. |
https://acuresearchbank.acu.edu.au/item/90007/in-the-finest-australian-wool-foy-gibson-s-healthy-comfortable-wool-clad-bodies-1900-1939
Download files
Publisher's version
OA_Cramer_2023_In_the_Finest_Australian_Wool_Foy.pdf | |
License: CC BY-NC-ND 4.0 | |
File access level: Open |
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