In “the Finest Australian Wool” : Foy & Gibson’s healthy, comfortable, wool-clad bodies, 1900–1939

Journal article


Cramer, Lorinda. (2023). In “the Finest Australian Wool” : Foy & Gibson’s healthy, comfortable, wool-clad bodies, 1900–1939. Journal of Australian Studies. pp. 1-22. https://doi.org/10.1080/14443058.2023.2250800
AuthorsCramer, Lorinda
Abstract

From the late 19th century, when the Melbourne manufacturer and department store Foy & Gibson began to produce mail order catalogues for country customers, it recognised the potential to sell clothing made of Australian wool. This article explores how Foy & Gibson influenced consumer attitudes towards the natural fibre by encouraging them to feel wool as a next-to-the-skin experience. By focusing on underwear and swimsuits in the catalogues across the first three decades of the 20th century, it offers a historical counterpoint to promotional activities that continue into the present urging consumers to understand the benefits of wearing wool.

Keywordswool; consumption; health; comfort; gender; Australian-made
Year2023
JournalJournal of Australian Studies
Journal citationpp. 1-22
PublisherRoutledge
ISSN1444-3058
Digital Object Identifier (DOI)https://doi.org/10.1080/14443058.2023.2250800
Scopus EID2-s2.0-85169333837
Open accessPublished as ‘gold’ (paid) open access
Page range1-22
FunderUniversity of Melbourne
State Library of Victoria
Publisher's version
License
File Access Level
Open
Output statusIn press
Publication dates
Online30 Aug 2023
Publication process dates
Accepted13 Aug 2023
Deposited24 Nov 2023
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