How do entrepreneurs develop business models in small high-tech ventures? An exploratory model from Australian IT firms

Journal article


Najmaei, Arash. (2016). How do entrepreneurs develop business models in small high-tech ventures? An exploratory model from Australian IT firms. Entrepreneurship Research Journal. 6(3), pp. 297 - 343. https://doi.org/10.1515/erj-2014-0037
AuthorsNajmaei, Arash
Abstract

The objective of this article is to explore and explain how entrepreneurs develop new business models for new ventures. Though highly topical, there is little solid empirical knowledge of this issue. Findings from multiple case studies of firms operating in the Australian cloud-computing ecosystem reveal that developing a new business model involves three phases. In the first phase (business modelling ideation (BMI)), various ideas for a viable business model are generated and the most viable one is chosen. The strategic consensus and commitment are generated in the second phase, labelled as the “business modelling strategic commitment” (BMSC). The third phase, labelled as the “business model actualization” (BMAC) is the market-testing phase where the business model is reified or actualized. The theoretical and managerial implications of the findings are discussed and several directions for future research are suggested.

Keywordsbusiness model; high-tech venture; resources allocation; strategic commitment
Year2016
JournalEntrepreneurship Research Journal
Journal citation6 (3), pp. 297 - 343
PublisherWalter de Gruyter GmbH
ISSN2194-6175
Digital Object Identifier (DOI)https://doi.org/10.1515/erj-2014-0037
Scopus EID2-s2.0-84977644019
Page range297 - 343
Research GroupPeter Faber Business School
Publisher's version
File Access Level
Controlled
Place of publicationGermany
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