Architecture of Technology Ventures: A Business Model Perspective

Book chapter


Najmaei Lonbani, Arash. (2018). Architecture of Technology Ventures: A Business Model Perspective. In In André Presse and Orestis Terzidis (Ed.). Technology Entrepreneurship: Insights In New Technology-Based Firms, Research Spin-Offs And Corporate Environments pp. 21-48 Springer. https://doi.org/10.1007/978-3-319-73509-2_2
AuthorsNajmaei Lonbani, Arash
EditorsAndré Presse and Orestis Terzidis
Abstract

This chapter develops a framework for analyzing the architecture of technology ventures. The framework is based on the concept of business model-how the venture creates and captures value. Application of the business model concept in the technology venturing literature results in four theoretical postulations which explain how and why technology ventures differ from other ventures. In summary, we propose that: (1) business model of technology ventures has a complex technological core and a flexible marketing periphery. (2) Because of this core-peripheral architecture, business model of technology ventures is technology-driven and market-driving (3) market driving-ness makes these business models disruptive and (4) versatile, able to tap into multiple emerging markets. Supportive empirical evidence from three technology ventures substantiates this framework and its implications.

Keywordstechnology ventures; theory of the firm; business models; core-periphery model; market driving
Page range21-48
Year2018
Book titleTechnology Entrepreneurship: Insights In New Technology-Based Firms, Research Spin-Offs And Corporate Environments
PublisherSpringer
Place of publicationSwitzerland
ISBN9783319735085
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-319-73509-2_2
Scopus EID2-s2.0-85078671969
Publisher's version
Publication process dates
Deposited19 May 2021
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https://acuresearchbank.acu.edu.au/item/8w18x/architecture-of-technology-ventures-a-business-model-perspective

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