Attendance behavior of ex-members in fitness clubs: A retrospective study applying the stages of change
Journal article
Middelkamp, Jan, Van Rooijen, Maaike and Steenbergen, Bert. (2016). Attendance behavior of ex-members in fitness clubs: A retrospective study applying the stages of change. Perceptual and Motor Skills. 122(1), pp. 350 - 359. https://doi.org/10.1177/0031512516631075
Authors | Middelkamp, Jan, Van Rooijen, Maaike and Steenbergen, Bert |
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Abstract | The transtheoretical model of behavior change (TTM) is often used to understand and predict health-related behavior. The objective of this study is to apply the TTM’s stages of change to examine patterns of attendance behavior at fitness clubs. A retrospective study was performed to study the later stages of change, using attendance data of members who cancelled their membership in 2012 in two European fitness chains, including 259,355 ex-members of 267 clubs. A sample of 400 was selected at random for analyses, M age = 32.1 yr. (SD = 10.9; 64% males) and 34.7 yr. (SD = 11.0; 51% males) for BasicFit and HealthCity. Regular attendance behavior was defined by at least four visits per month. In the past, all ex-members had purchased a membership and by that were considered to have entered the preparation stage, but 19.5% had never attended the club in 24 months. Of the ex-members, 10% demonstrated regular attendance behavior for six months, and 2.3% had regular attendance for 24 months. 49% did not attend the club for one full month but started regular attendance again. Significant positive correlations were found in attendance behavior between the 6th and 12th months (r = .61), and the 12th and 24th months (r = .45), suggesting that ex-members who attended for more than six months were more likely to have maintained their attendance behavior. With only 10% of the members demonstrating regular attendance behavior, it is evident that appropriate strategies have to be developed to improve attendance behavior and facilitate exercise behavior in fitness clubs. |
Keywords | fitness; adoption; maintenance; adherence; drop out |
Year | 2016 |
Journal | Perceptual and Motor Skills |
Journal citation | 122 (1), pp. 350 - 359 |
Publisher | SAGE Publications Inc. |
ISSN | 0031-5125 |
Digital Object Identifier (DOI) | https://doi.org/10.1177/0031512516631075 |
Scopus EID | 2-s2.0-85007590812 |
Page range | 350 - 359 |
Publisher's version | File Access Level Controlled |
Place of publication | United States |
https://acuresearchbank.acu.edu.au/item/899wz/attendance-behavior-of-ex-members-in-fitness-clubs-a-retrospective-study-applying-the-stages-of-change
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