Product resource–capability complementarity, integration mechanisms, and first product advantage

Journal article

Ahmadi, Hormoz, O'Cass, Aron and Miles, Morgan. (2014). Product resource–capability complementarity, integration mechanisms, and first product advantage. Journal of Business Research. 67(5), pp. 704 - 709. https://doi.org/10.1016/j.jbusres.2013.11.031
AuthorsAhmadi, Hormoz, O'Cass, Aron and Miles, Morgan
Abstract

The current study extends work on resource-based theory (RBT) by exploring resource—capability complementarity in a new context—that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology resource–capability complementarity on FP positional advantages (differentiation and cost-efficiency) and their influence on first product performance (FPP). Furthermore, this study incorporates the influence of supplier integration (SI) mechanisms (in terms of knowledge sharing and co-commercialization) in the process of FP commercialization. The findings suggest that asset complementarities have a positive relation with FP positional advantages, in that both differentiation and cost-efficiency enhance an NTV's FPP, and that SI moderates the relationships between both marketing and technology R–C complementarity and FP positional advantages.

KeywordsFirst product commercialization; Resource–capability complementarity; New technology ventures; Supplier integration
Year2014
JournalJournal of Business Research
Journal citation67 (5), pp. 704 - 709
ISSN0148-2963
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.2013.11.031
Scopus EID2-s2.0-8489423641
Page range704 - 709
Research GroupPeter Faber Business School
Publisher's version
File Access Level
Controlled
Place of publicationNetherlands
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