Hormoz Ahmadi

Contact categoryResearcher
Job titleSenior Lecturer
Research institutePeter Faber Business School
Faculty of Law and Business

Research outputs

The interplay of positive and negative emotions to quit unhealthy consumption behaviors : Insights for social marketers
Fazal-e-Hasan, Syed Muhammad, Ahmadi, Hormoz, Mortimer, Gary, Sekhon, Harjit, Kharouf, Husni and Jebarajakirthy, Charles. (2020). The interplay of positive and negative emotions to quit unhealthy consumption behaviors : Insights for social marketers. Australasian Marketing Journal. 28(4), pp. 349-360. https://doi.org/10.1016/j.ausmj.2020.07.004

Journal article

The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Muhammad, Ahmadi, Hormoz, Kelly, Louise and Lings, Ian. (2019). The role of brand innovativeness and customer hope in developing online repurchase intentions. Journal of Brand Management. 26(2), pp. 85 - 89. https://doi.org/10.1057/s41262-018-0122-4

Journal article

Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu, O'Cass, Aron, Ahmadi, Hormoz and Siahtiri, Vida. (2019). Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties. Industrial Marketing Management. 83, pp. 70-80. https://doi.org/10.1016/j.indmarman.2018.11.002

Journal article

Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Muhammad, Ahmadi, Hormoz, Mortimer, Gary, Grimmer, Martin and Kelly, Louise. (2018). Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment. Journal of Retailing and Consumer Services. 41, pp. 101 - 111. https://doi.org/10.1016/j.jretconser.2017.12.004

Journal article

Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz and O'Cass, Aron. (2018). Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience. Industrial Marketing Management. 68, pp. 95 - 105. https://doi.org/10.1016/j.indmarman.2017.10.008

Journal article

The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz and O'Cass, Aron. (2016). The role of entrepreneurial marketing in new technology ventures first product commercialisation. Journal of Strategic Marketing. 24(1), pp. 47 - 60. https://doi.org/10.1080/0965254X.2015.1035039

Journal article

Product resource–capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz, O'Cass, Aron and Miles, Morgan. (2014). Product resource–capability complementarity, integration mechanisms, and first product advantage. Journal of Business Research. 67(5), pp. 704 - 709. https://doi.org/10.1016/j.jbusres.2013.11.031

Journal article

  • 479
    total views of outputs
  • 0
    total downloads of outputs
  • 34
    views of outputs this month
  • 0
    downloads of outputs this month
These values are for the period from 19th October 2020, when this repository was created.

Export as