Hormoz Ahmadi
| Contact category | Researcher |
|---|---|
| Job title | Sessional Academic |
| Research institute | Peter Faber Business School |
| Faculty of Law and Business |
Research outputs
How livestream engagement inspires tourist purchasing behaviour : A multi-study approach
Moghddam, Hamed Azad, Mortimer, Gary, Ahmadi, Hormoz and Sharif-Nia, Hamid. (2025). How livestream engagement inspires tourist purchasing behaviour : A multi-study approach. International Journal of Information Management. 83, p. Article 102903. https://doi.org/10.1016/j.ijinfomgt.2025.102903Journal article
Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce
Moghddam, Hamed Azad, Ahmadi, Hormoz and Barari, Mojtaba. (2025). Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce. Electronic Commerce Research. pp. 1-33. https://doi.org/10.1007/s10660-024-09946-yJournal article
Fostering managers’ hope : A multi-analysis perspective on how green initiatives drive organizational performance
Adil, Mohd., Fazal-e-Hasan, Syed Muhammad, Ahmadi, Hormoz, Sadiq, Mohd, Sekhon, Harjit and Amrollahi, Alireza. (2025). Fostering managers’ hope : A multi-analysis perspective on how green initiatives drive organizational performance. Journal of Cleaner Production. 496, p. Article 145165. https://doi.org/10.1016/j.jclepro.2025.145165Journal article
Fostering love for innovative sustainable brands : A multi-study, multi-method approach
Fazal-e-Hasan, Syed Muhammad, Adil, Mohd, Ahmadi, Hormoz, Abid, Muhammad, Sadiq, Mohd, Mortimer, Gary and Amrollahi, Alireza. (2025). Fostering love for innovative sustainable brands : A multi-study, multi-method approach. Journal of Consumer Behaviour. 24(3), pp. 1405-1420. https://doi.org/10.1002/cb.2472Journal article
Examining the impact of tourists’ hope, knowledge and perceived value on online hotel booking intentions
Fazal-e-Hasan, Syed Muhammad, Mortimer, Gary, Ahmadi, Hormoz, Adil, Mohd. and Sadiq, Mohd. (2024). Examining the impact of tourists’ hope, knowledge and perceived value on online hotel booking intentions. Asia Pacific Journal of Tourism Research. 29(6), pp. 719-735. https://doi.org/10.1080/10941665.2024.2343058Journal article
Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Getnet, Hailu, O’Cass, Aron, Siahtiri, Vida and Ahmadi, Hormoz. (2024). Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms. Journal of Business and Industrial Marketing. 39(5), pp. 889-901. https://doi.org/10.1108/JBIM-08-2022-0365Journal article
How tourists’ negative and positive emotions motivate their intentions to reduce food waste
Fazal-e-Hasan, Syed Muhammad, Mortimer, Gary, Ahmadi, Hormoz, Abid, Muhammad, Farooque, Omar and Amrollahi, Ali. (2024). How tourists’ negative and positive emotions motivate their intentions to reduce food waste. Journal of Sustainable Tourism. 32(10), pp. 2039-2059. https://doi.org/10.1080/09669582.2023.2264539Journal article
Communication strategies : Encouraging healthy diets for on-the-go consumption
Jebarajakirthy, Charles, Das, Manish, Rundle-Thiele, Sharyn and Ahmadi, Hormoz. (2023). Communication strategies : Encouraging healthy diets for on-the-go consumption. Journal of Consumer Marketing. 40(1), pp. 27-43. https://doi.org/10.1108/JCM-06-2021-4693Journal article
The role of green innovation and hope in employee retention
Fazal-e-Hasan, Syed Muhammad, Ahmadi, Hormoz, Sekhon, Harjit, Mortimer, Gary, Sadiq, Mohd, Kharouf, Husni and Abid, Muhammad. (2023). The role of green innovation and hope in employee retention. Business Strategy And The Environment. 32(1), pp. 220-239. https://doi.org/10.1002/bse.3126Journal article
The interplay of positive and negative emotions to quit unhealthy consumption behaviors : Insights for social marketers
Fazal-e-Hasan, Syed Muhammad, Ahmadi, Hormoz, Mortimer, Gary, Sekhon, Harjit, Kharouf, Husni and Jebarajakirthy, Charles. (2020). The interplay of positive and negative emotions to quit unhealthy consumption behaviors : Insights for social marketers. Australasian Marketing Journal. 28(4), pp. 349-360. https://doi.org/10.1016/j.ausmj.2020.07.004Journal article
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Muhammad, Ahmadi, Hormoz, Kelly, Louise and Lings, Ian. (2019). The role of brand innovativeness and customer hope in developing online repurchase intentions. Journal of Brand Management. 26(2), pp. 85 - 89. https://doi.org/10.1057/s41262-018-0122-4Journal article
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu, O'Cass, Aron, Ahmadi, Hormoz and Siahtiri, Vida. (2019). Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties. Industrial Marketing Management. 83, pp. 70-80. https://doi.org/10.1016/j.indmarman.2018.11.002Journal article
Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Muhammad, Ahmadi, Hormoz, Mortimer, Gary, Grimmer, Martin and Kelly, Louise. (2018). Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment. Journal of Retailing and Consumer Services. 41, pp. 101 - 111. https://doi.org/10.1016/j.jretconser.2017.12.004Journal article
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz and O'Cass, Aron. (2018). Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience. Industrial Marketing Management. 68, pp. 95 - 105. https://doi.org/10.1016/j.indmarman.2017.10.008Journal article
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz and O'Cass, Aron. (2016). The role of entrepreneurial marketing in new technology ventures first product commercialisation. Journal of Strategic Marketing. 24(1), pp. 47 - 60. https://doi.org/10.1080/0965254X.2015.1035039Journal article
Product resource–capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz, O'Cass, Aron and Miles, Morgan. (2014). Product resource–capability complementarity, integration mechanisms, and first product advantage. Journal of Business Research. 67(5), pp. 704 - 709. https://doi.org/10.1016/j.jbusres.2013.11.031Journal article
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