New and novel business paradigms in and from China and India

Journal article

Paul, Justin, Menzies, Jane, Zutshi, Ambika and Cai, Huifen. (2020). New and novel business paradigms in and from China and India. European Business Review (Bingley). 32(5), pp. 785-800. https://doi.org/10.1108/EBR-09-2020-0224
AuthorsPaul, Justin, Menzies, Jane, Zutshi, Ambika and Cai, Huifen
Abstract

Purpose – This paper aims to identify and discuss new and novel business paradigms in China and India. In addition, this study examines the new business environment in those countries (2020 onwards) in the context of COVID 19 and explores the challenges and opportunities in the post COVID period.

Design/methodology/approach – Based on content analysis, this study discusses contemporary topics such as innovation, exports, foreign direct investment, technology, social capital, board independence as part of corporate governance and explores novel themes such as consumer behaviour in regard to luxury brands and women entrepreneurship in an emerging country context in this paper.

Findings – It was found that there are several novel paradigms in the context of China and India. A paradigm shift in diplomatic relations has taken place as an aftermath of COVID-19 in the world.

Originality/value – This paper explores most of the unique dimensions of new and novel paradigms in the context of China and India.

KeywordsChina; India ; Emerging countries
Year01 Jan 2020
JournalEuropean Business Review (Bingley)
Journal citation32 (5), pp. 785-800
PublisherEmerald Group Publishing Limited
ISSN0955-534X
Digital Object Identifier (DOI)https://doi.org/10.1108/EBR-09-2020-0224
Web address (URL)https://www.emerald.com/insight/content/doi/10.1108/EBR-09-2020-0224/full/html
Open accessPublished as non-open access
Research or scholarlyResearch
Page range785-800
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online20 Oct 2020
Publication process dates
Accepted2020
Deposited02 Aug 2024
Additional information

© 2020 Emerald Publishing Limited

Place of publicationUnited Kingdom
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