Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
Journal article
Whittaker, Lucas, Kietzmann, Jan, Letheren, Kate, Mulcahy, Rory and Russell-Bennett, Rebekah. (2023). Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media. Business Horizons. 66(2), pp. 277-290. https://doi.org/10.1016/j.bushor.2022.07.004
Authors | Whittaker, Lucas, Kietzmann, Jan, Letheren, Kate, Mulcahy, Rory and Russell-Bennett, Rebekah |
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Abstract | Synthetic media presents looming threats to managers in a business setting. To address this issue, we first offer a short overview of the evolution of media manipulation to contextualize the new era of synthetic media. Then, we present the problems associated with synthetic media via veridicality and heuristics to illustrate how consumers have little choice but to believe what they see, read, and hear online. We outline the most likely and impactful types of synthetic media threats and attacks and present a synthetic media incident response playbook. Our aim is to inform managers about six specific phases so they can prepare, assess, detect, analyze, and recover from synthetic media incidents and coordinate their lessons learned. |
Keywords | deepfakes ; machine learning; business artificial intelligence; fake news; cybersecurity |
Year | 01 Jan 2023 |
Journal | Business Horizons |
Journal citation | 66 (2), pp. 277-290 |
Publisher | Elsevier Inc. (USA) |
ISSN | 0007-6813 |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.bushor.2022.07.004 |
Web address (URL) | https://www.sciencedirect.com/science/article/pii/S0007681322000957?via%3Dihub |
Open access | Published as non-open access |
Research or scholarly | Research |
Page range | 277-290 |
Author's accepted manuscript | License File Access Level Open |
Publisher's version | License All rights reserved File Access Level Controlled |
Output status | Published |
Publication dates | |
Online | 01 Aug 2022 |
Publication process dates | |
Deposited | 26 Sep 2024 |
Additional information | © 2022 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved |
For author manuscript: © 2022 Kelley School of Business, Indiana University This work is covered by copyright. Unless the document is being made available under a | |
Place of publication | United States |
https://acuresearchbank.acu.edu.au/item/90yx5/brace-yourself-why-managers-should-adopt-a-synthetic-media-incident-response-playbook-in-an-age-of-falsity-and-synthetic-media
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Author's accepted manuscript
AM_Letheren_2023_Brace_yourself_why_managers_should_adopt.pdf | |
License: CC BY-NC-ND 4.0 | |
File access level: Open |
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Publisher's version
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