Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

Journal article


Whittaker, Lucas, Kietzmann, Jan, Letheren, Kate, Mulcahy, Rory and Russell-Bennett, Rebekah. (2023). Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media. Business Horizons. 66(2), pp. 277-290. https://doi.org/10.1016/j.bushor.2022.07.004
AuthorsWhittaker, Lucas, Kietzmann, Jan, Letheren, Kate, Mulcahy, Rory and Russell-Bennett, Rebekah
Abstract

Synthetic media presents looming threats to managers in a business setting. To address this issue, we first offer a short overview of the evolution of media manipulation to contextualize the new era of synthetic media. Then, we present the problems associated with synthetic media via veridicality and heuristics to illustrate how consumers have little choice but to believe what they see, read, and hear online. We outline the most likely and impactful types of synthetic media threats and attacks and present a synthetic media incident response playbook. Our aim is to inform managers about six specific phases so they can prepare, assess, detect, analyze, and recover from synthetic media incidents and coordinate their lessons learned.

Keywordsdeepfakes ; machine learning; business artificial intelligence; fake news; cybersecurity
Year01 Jan 2023
JournalBusiness Horizons
Journal citation66 (2), pp. 277-290
PublisherElsevier Inc. (USA)
ISSN0007-6813
Digital Object Identifier (DOI)https://doi.org/10.1016/j.bushor.2022.07.004
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0007681322000957?via%3Dihub
Open accessPublished as non-open access
Research or scholarlyResearch
Page range277-290
Author's accepted manuscript
License
File Access Level
Open
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online01 Aug 2022
Publication process dates
Deposited26 Sep 2024
Additional information

© 2022 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved

For author manuscript: © 2022 Kelley School of Business, Indiana University

This work is covered by copyright. Unless the document is being made available under a
Creative Commons Licence, you must assume that re-use is limited to personal use and
that permission from the copyright owner must be obtained for all other uses. If the document
is available under a Creative Commons License (or other specified license) then refer
to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to qut.copyright@qut.edu.au
License: Creative Commons: Attribution-Noncommercial-No Derivative
Works 4.0

Place of publicationUnited States
Permalink -

https://acuresearchbank.acu.edu.au/item/90yx5/brace-yourself-why-managers-should-adopt-a-synthetic-media-incident-response-playbook-in-an-age-of-falsity-and-synthetic-media

Download files


Author's accepted manuscript
AM_Letheren_2023_Brace_yourself_why_managers_should_adopt.pdf
License: CC BY-NC-ND 4.0
File access level: Open

Restricted files

Publisher's version

  • 8
    total views
  • 1
    total downloads
  • 0
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Avoiding excessive AI service agent anthropomorphism : Examining its role in delivering bad news
Mulcahy, Rory Francis, Riedel, Aimee, Keating, Byron, Beatson, Amanda and Letheren, Kate. (2024). Avoiding excessive AI service agent anthropomorphism : Examining its role in delivering bad news. Journal of Service Theory and Practice. 34(1), pp. 98-126. https://doi.org/10.1108/JSTP-04-2023-0118
ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna, Ooi, Keng-Boon, Tan, Garry Wei-Han, Aw, Eugene Cheng-Xi, Cham, Tat-Huei, Dwivedi, Yogesh K., Kunz, Werner H., Letheren, Kate, Mishra, Anubhav, Russell-Bennett, Rebekah and Wirtz, Jochen. (2024). ChatGPT and service : opportunities, challenges, and research directions. Journal of Service Theory and Practice. 34(5), pp. 726-737. https://doi.org/10.1108/JSTP-11-2023-0292
Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda
Whittaker, Lucas, Mulcahy, Rory Francis, Letheren, Kate, Kietzmann, Jan and Russell-Bennett, Rebekah. (2023). Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda. Technovation. 125, pp. 1-17. https://doi.org/10.1016/j.technovation.2023.102784
Reducing deviant consumer behaviour with service robot guardians
Dootson, Paula, Greer, Dominique A., Letheren, Kate and Daunt, Kate L.. (2023). Reducing deviant consumer behaviour with service robot guardians. Journal of Services Marketing. 37(3), pp. 276-286. https://doi.org/10.1108/JSM-11-2021-0400
The Robotic-Human Service Trilemma : the challenges for well-being within the human service triad
Phillips, Chelsea, Russell–Bennett, Rebekah, Odekerken-Schröder, Gaby, Mahr, Dominik and Letheren, Kate. (2023). The Robotic-Human Service Trilemma : the challenges for well-being within the human service triad. Journal of Service Management. 34(4), pp. 770-805. https://doi.org/10.1108/JOSM-03-2022-0091
The 5R guidelines for a strengths-based approach to co-design with customers experiencing vulnerability
Russell-Bennett, Rebekah, Kelly, Nick, Letheren, Kate and Chell, Kathleen. (2023). The 5R guidelines for a strengths-based approach to co-design with customers experiencing vulnerability. International Journal of Market Research. 65(2-3), pp. 167-182. https://doi.org/10.1177/14707853231151605
I'm no expert, but … ? Consumer use of supportive digital tools in health services
Bocking, Helen, Russell-Bennett, Rebekah and Letheren, Kate. (2022). I'm no expert, but … ? Consumer use of supportive digital tools in health services. Journal of Service Theory and Practice. 32(2), pp. 105-131. https://doi.org/10.1108/JSTP-09-2020-0225
The effects of gender, age, and videogame experience on performance and experiences with a surgical robotic arm : an exploratory study with general public
Türkay, Selen, Letheren, Kate, Crawford, Ross, Roberts, Jonathan and Jaiprakash, Anjali Tumkur. (2022). The effects of gender, age, and videogame experience on performance and experiences with a surgical robotic arm : an exploratory study with general public. Journal of Robotic Surgery. 16(3), pp. 621-629. https://doi.org/10.1007/s11701-021-01287-4
Robots should be seen and not heard…sometimes : Anthropomorphism and AI service robot interactions
Letheren, Kate, Jetten, Jolanda, Roberts, Jonathan and Donovan, Jared. (2021). Robots should be seen and not heard…sometimes : Anthropomorphism and AI service robot interactions. Psychology and Marketing. 38(12), pp. 2393-2406. https://doi.org/10.1002/mar.21575
Before crisis : How near-miss affects organizational trust and industry transference in emerging industries
Mehta, Amisha M., Tam, Lisa, Greer, Dominique A. and Letheren, Kate. (2020). Before crisis : How near-miss affects organizational trust and industry transference in emerging industries. Public Relations Review. 46(2), pp. 1-7. https://doi.org/10.1016/j.pubrev.2020.101886
Exploring the resources associated with consumer vulnerability : Designing nuanced retail hardship programs
Glavas, Charmaine, Letheren, Kate, Russell-Bennett, Rebekah, McAndrew, Ryan and Bedggood, Rowan E.. (2020). Exploring the resources associated with consumer vulnerability : Designing nuanced retail hardship programs. Journal of Retailing and Consumer Services. 57, pp. 1-11. https://doi.org/10.1016/j.jretconser.2020.102212