An empirical examination of causes and consequences of trustworthiness: A B2B services perspective

Conference item

Bell, Ralitza. (2011). An empirical examination of causes and consequences of trustworthiness: A B2B services perspective. Proceedings of the 15th Biennial World Marketing Congres. USA: Academy of Marketing Science. pp. 702 - 711
AuthorsBell, Ralitza
Year2011
PublisherAcademy of Marketing Science
Journal citationXV, pp. 702 - 711
Page range702 - 711
ISBN939783150
Research GroupPeter Faber Business School
Place of publicationUSA
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