Ralitza Bell
| Contact category | Researcher (past) |
|---|---|
| Job title | Lecturer |
| Research institute | Peter Faber Business School |
| Faculty of Law and Business |
Research outputs
An empirical investigation of factors predicting the choice of an advertising agency
Bell, Ralitza. (2016). An empirical investigation of factors predicting the choice of an advertising agency [Thesis]. https://doi.org/10.4226/66/5a9cc1e8b0bafThesis
An empirical examination of causes and consequences of trustworthiness: A B2B services perspective
Bell, Ralitza. (2011). An empirical examination of causes and consequences of trustworthiness: A B2B services perspective. In C. L. Campbell (Ed.). https://doi.org/10.1007/978-3-319-50008-9_187Conference item
What drives perceptions of advertising services value?
Bell, Ralitza. (2011). What drives perceptions of advertising services value? In C. La Ferle and Kerr, G. (Ed.). International Conference Proceedings of the 2011 Asia-Pacific Conference of the American Academy of Advertising. USA: American Academy of Advertising. pp. 83 - 91Conference item
Decision-making under incomplete information: A B2B marketing perspective
Bell, Ralitza. (2011). Decision-making under incomplete information: A B2B marketing perspective. AMSRS National Conference 2011 proceedings. Australia: Australian Market & Social Research Society Ltd. pp. 1 - 14Conference item
An empirical examination of causes and consequences of trustworthiness: A B2B services perspective
Bell, Ralitza. (2011). An empirical examination of causes and consequences of trustworthiness: A B2B services perspective. Proceedings of the 15th Biennial World Marketing Congres. USA: Academy of Marketing Science. pp. 702 - 711Conference item
Perceived expertise, risk, reputation and compensation fairness as predictors of perceived value in professional business services
Bell, Ralitza. (2010). Perceived expertise, risk, reputation and compensation fairness as predictors of perceived value in professional business services. Australia: Australian and New Zealand Academy of Management. pp. 1 - 16Conference item
An exploratory study into influence of corporate social responsibility on consumer price sensitivity
Petricevic, Tatjana and Bell, Ralitza. (2010). An exploratory study into influence of corporate social responsibility on consumer price sensitivity. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 7Conference item
Modeling perceived value of professional business services
Bell, Ralitza. (2010). Modeling perceived value of professional business services. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 8Conference item
An Exploratory Research on Perceived Value of Professional Business Services
Bell, Ralitza. (2009). An Exploratory Research on Perceived Value of Professional Business Services. In Dr Sandra Luxton (Ed.). Melbourne, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7Conference item
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