Ralitza Bell


NameRalitza Bell
Job titleLecturer (Business)
Research institutePeter Faber Business School
Faculty of Law and Business

Research outputs

An empirical investigation of factors predicting the choice of an advertising agency
Bell, Ralitza. (2016) An empirical investigation of factors predicting the choice of an advertising agency [Thesis]. https://doi.org/10.4226/66/5a9cc1e8b0baf

Thesis

An empirical examination of causes and consequences of trustworthiness: A B2B services perspective
Bell, Ralitza. (2011) An empirical examination of causes and consequences of trustworthiness: A B2B services perspective. In C. L. Campbell (Ed.). https://doi.org/10.1007/978-3-319-50008-9_187

Conference item

What drives perceptions of advertising services value?
Bell, Ralitza. (2011) What drives perceptions of advertising services value? In C. La Ferle and Kerr, G. (Ed.). International Conference Proceedings of the 2011 Asia-Pacific Conference of the American Academy of Advertising. USA: American Academy of Advertising. pp. 83 - 91

Conference item

Decision-making under incomplete information: A B2B marketing perspective
Bell, Ralitza. (2011) Decision-making under incomplete information: A B2B marketing perspective. AMSRS National Conference 2011 proceedings. Australia: Australian Market & Social Research Society Ltd. pp. 1 - 14

Conference item

An empirical examination of causes and consequences of trustworthiness: A B2B services perspective
Bell, Ralitza. (2011) An empirical examination of causes and consequences of trustworthiness: A B2B services perspective. Proceedings of the 15th Biennial World Marketing Congres. USA: Academy of Marketing Science. pp. 702 - 711

Conference item

Perceived expertise, risk, reputation and compensation fairness as predictors of perceived value in professional business services
Bell, Ralitza. (2010) Perceived expertise, risk, reputation and compensation fairness as predictors of perceived value in professional business services. Australia: Australian and New Zealand Academy of Management. pp. 1 - 16

Conference item

An exploratory study into influence of corporate social responsibility on consumer price sensitivity
Petricevic, Tatjana and Bell, Ralitza. (2010) An exploratory study into influence of corporate social responsibility on consumer price sensitivity. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 7

Conference item

Modeling perceived value of professional business services
Bell, Ralitza. (2010) Modeling perceived value of professional business services. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 8

Conference item

An Exploratory Research on Perceived Value of Professional Business Services
Bell, Ralitza. (2009) An Exploratory Research on Perceived Value of Professional Business Services. In Dr Sandra Luxton (Ed.). Melbourne, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7

Conference item

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