Socially Unacceptable Products and Corporate Social Responsibility :A Question of Legitimacy?

Conference item

Stuart, Helen Joyce. (2008). Socially Unacceptable Products and Corporate Social Responsibility :A Question of Legitimacy? In D Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7

Authors	Stuart, Helen Joyce
Keywords	Business ethics;--Consumption and Everyday Life
Year	2008
Journal	Australia and New Zealand Marketing Academy Conference 2008
Publisher	Promaco Conventions Pty Ltd
Open access	Open access
Page range	1 - 7
ISBN	1863081437
Research Group	Peter Faber Business School
Place of publication	Sydney, Australia
Editors	D Spanjaard, S. Denize and N. Sharma

Permalink -

https://acuresearchbank.acu.edu.au/item/8qy55/socially-unacceptable-products-and-corporate-social-responsibility-a-question-of-legitimacy

96
total views
0
total downloads
1
views this month
0
downloads this month

These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Corporate branding and rebranding: an institutional logics perspective

Helen Stuart. (2018). Corporate branding and rebranding: an institutional logics perspective. Journal of Product and Brand Management. 27(1), pp. 96-100. https://doi.org/10.1108/JPBM-05-2016-1198

Brand champion behaviour: Its role in corporate branding

Yakimova, Raisa, Mavondo, Felix, Freeman, Susan and Stuart, Helen. (2017). Brand champion behaviour: Its role in corporate branding. Journal of Brand Management. 24(6), pp. 575-591. https://doi.org/10.1057/s41262-017-0057-1

Managing a Corporate Brand in a Challenging Stakeholder Environment: Charity Branding

Stuart, Helen Joyce. (2016). Managing a Corporate Brand in a Challenging Stakeholder Environment: Charity Branding. International Studies of Management and Organization. https://doi.org/10.1080/00208825.2016.1140519

Living the corporate rebrand: The employee perspective

Stuart, Helen. (2012). Living the corporate rebrand: The employee perspective. Corporate Reputation Review. 15(3), pp. 158 - 168.

An identity-based approach to the sustainable corporate brand

Stuart, Helen Joyce. (2011). An identity-based approach to the sustainable corporate brand. Corporate Communications: An International Journal. 16(2), pp. 139 - 149. https://doi.org/10.1108/13563281111141660

Planned social change and cigarette taxes :is this the correct strategy?

Stuart, Helen Joyce. (2010). Planned social change and cigarette taxes :is this the correct strategy? ANZAM 2010. Australia:

Aligning Identity and Strategy: Corporate Branding at British Airways in the late 20th Century

Balmer, John M. T., Stuart, Helen Joyce and Greyser, Stephen. (2009). Aligning Identity and Strategy: Corporate Branding at British Airways in the late 20th Century. California Management Review. 51(3), pp. 6 - 23. https://doi.org/10.2307/41166491

Marketing to children: The premium effect

Stuart, Helen Joyce and Kerr, Gayle. (2009). Marketing to children: The premium effect. In Dr Dewi Tojib (Ed.). Melbourne, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7

Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century

Balmer, John M. T., Stuart, Helen Joyce and Gryser, Stephen A.. (2008). Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century. In D. Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7

Are companies that produce socially unacceptable products socially responsible?

Stuart, Helen Joyce. (2007). Are companies that produce socially unacceptable products socially responsible? In Ross Chapman (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 14

Corporate Social Responsibility :How to Act and What to Communicate

Stuart, Helen Joyce. (2006). Corporate Social Responsibility :How to Act and What to Communicate. In Professor C Patti and Dr J Drennan (Ed.). Brisbane, Australia: ANZMAC 2006. pp. 1 - 7

Booming Singles: The Older Single Baby Boomer Market

Stuart, Helen. (2005). Booming Singles: The Older Single Baby Boomer Market. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Fremantle, Australia: ANZMAC 2005. pp. 325 - 330

Corporate Makeovers: Can a Hyena be Rebranded?

Stuart, Helen and Muzellec, Laurent. (2004). Corporate Makeovers: Can a Hyena be Rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.

Corporate makeovers: Can a hyena be rebranded?

Stuart, Helen and Muzellec, Laurent. (2004). Corporate makeovers: Can a hyena be rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.

Corporate branding in marketspace

Stuart, Helen and Jones, Colin. (2004). Corporate branding in marketspace. Corporate Reputation Review: an international journal. 7(1), pp. 84 - 93.

Risky Business :Communicating Corporate Social Responsibility

Stuart, Helen Joyce. (2004). Risky Business :Communicating Corporate Social Responsibility. In Professor James Wiley (Ed.). Wellington, New Zealand: ANZMAC 2004. pp. 1 - 6

The Changing Identities of British Airways

Stuart, Helen Joyce and Balmer, John. (2004). The Changing Identities of British Airways. In Professor James Wiley (Ed.). Wellington, New Zealand: ANZMAC 2004. pp. 1 - 6

Corporate Branding in Marketspace

Stuart, Helen and Jones, Colin. (2004). Corporate Branding in Marketspace. Corporate Reputation Review: an international journal. 7(1), pp. 84 - 93.

Deliberately Constructing Nature in a Contested World

Hanson, Dallas and Stuart, Helen Joyce. (2003). Deliberately Constructing Nature in a Contested World. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 1928 - 1934

The effect of organisational structure on corporate identity management

Stuart, Helen Joyce. (2003). The effect of organisational structure on corporate identity management. In In J. Balmer and S. Greyser (Ed.). Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing pp. 106 - 123 Routledge.

Corporate Rebranding: Issues and Implications

Stuart, Helen Joyce. (2003). Corporate Rebranding: Issues and Implications. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 172 - 178