Helen Joyce Stuart
| Contact category | Researcher |
|---|---|
| Job title | Sessional Academic |
| Research institute | Peter Faber Business School |
| Faculty of Law and Business |
Research outputs
Corporate branding and rebranding: an institutional logics perspective
Helen Stuart. (2018). Corporate branding and rebranding: an institutional logics perspective. Journal of Product and Brand Management. 27(1), pp. 96-100. https://doi.org/10.1108/JPBM-05-2016-1198Journal article
Brand champion behaviour: Its role in corporate branding
Yakimova, Raisa, Mavondo, Felix, Freeman, Susan and Stuart, Helen. (2017). Brand champion behaviour: Its role in corporate branding. Journal of Brand Management. 24(6), pp. 575-591. https://doi.org/10.1057/s41262-017-0057-1Journal article
Managing a Corporate Brand in a Challenging Stakeholder Environment: Charity Branding
Stuart, Helen Joyce. (2016). Managing a Corporate Brand in a Challenging Stakeholder Environment: Charity Branding. International Studies of Management and Organization. https://doi.org/10.1080/00208825.2016.1140519Journal article
Living the corporate rebrand: The employee perspective
Stuart, Helen. (2012). Living the corporate rebrand: The employee perspective. Corporate Reputation Review. 15(3), pp. 158 - 168.Journal article
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce. (2011). An identity-based approach to the sustainable corporate brand. Corporate Communications: An International Journal. 16(2), pp. 139 - 149. https://doi.org/10.1108/13563281111141660Journal article
Planned social change and cigarette taxes :is this the correct strategy?
Stuart, Helen Joyce. (2010). Planned social change and cigarette taxes :is this the correct strategy? ANZAM 2010. Australia:Conference item
Aligning Identity and Strategy: Corporate Branding at British Airways in the late 20th Century
Balmer, John M. T., Stuart, Helen Joyce and Greyser, Stephen. (2009). Aligning Identity and Strategy: Corporate Branding at British Airways in the late 20th Century. California Management Review. 51(3), pp. 6 - 23. https://doi.org/10.2307/41166491Journal article
Marketing to children: The premium effect
Stuart, Helen Joyce and Kerr, Gayle. (2009). Marketing to children: The premium effect. In Dr Dewi Tojib (Ed.). Melbourne, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7Conference item
Socially Unacceptable Products and Corporate Social Responsibility :A Question of Legitimacy?
Stuart, Helen Joyce. (2008). Socially Unacceptable Products and Corporate Social Responsibility :A Question of Legitimacy? In D Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7Conference item
Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century
Balmer, John M. T., Stuart, Helen Joyce and Gryser, Stephen A.. (2008). Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century. In D. Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7Conference item
Are companies that produce socially unacceptable products socially responsible?
Stuart, Helen Joyce. (2007). Are companies that produce socially unacceptable products socially responsible? In Ross Chapman (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 14Conference item
Corporate Social Responsibility :How to Act and What to Communicate
Stuart, Helen Joyce. (2006). Corporate Social Responsibility :How to Act and What to Communicate. In Professor C Patti and Dr J Drennan (Ed.). Brisbane, Australia: ANZMAC 2006. pp. 1 - 7Conference item
Booming Singles: The Older Single Baby Boomer Market
Stuart, Helen. (2005). Booming Singles: The Older Single Baby Boomer Market. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Fremantle, Australia: ANZMAC 2005. pp. 325 - 330Conference item
Corporate Makeovers: Can a Hyena be Rebranded?
Stuart, Helen and Muzellec, Laurent. (2004). Corporate Makeovers: Can a Hyena be Rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.Journal article
Corporate makeovers: Can a hyena be rebranded?
Stuart, Helen and Muzellec, Laurent. (2004). Corporate makeovers: Can a hyena be rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.Journal article
Corporate branding in marketspace
Stuart, Helen and Jones, Colin. (2004). Corporate branding in marketspace. Corporate Reputation Review: an international journal. 7(1), pp. 84 - 93.Journal article
Risky Business :Communicating Corporate Social Responsibility
Stuart, Helen Joyce. (2004). Risky Business :Communicating Corporate Social Responsibility. In Professor James Wiley (Ed.). Wellington, New Zealand: ANZMAC 2004. pp. 1 - 6Conference item
The Changing Identities of British Airways
Stuart, Helen Joyce and Balmer, John. (2004). The Changing Identities of British Airways. In Professor James Wiley (Ed.). Wellington, New Zealand: ANZMAC 2004. pp. 1 - 6Conference item
Corporate Branding in Marketspace
Stuart, Helen and Jones, Colin. (2004). Corporate Branding in Marketspace. Corporate Reputation Review: an international journal. 7(1), pp. 84 - 93.Journal article
Deliberately Constructing Nature in a Contested World
Hanson, Dallas and Stuart, Helen Joyce. (2003). Deliberately Constructing Nature in a Contested World. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 1928 - 1934Conference item
The effect of organisational structure on corporate identity management
Stuart, Helen Joyce. (2003). The effect of organisational structure on corporate identity management. In In J. Balmer and S. Greyser (Ed.). Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing pp. 106 - 123 Routledge.Book chapter
Corporate Rebranding: Issues and Implications
Stuart, Helen Joyce. (2003). Corporate Rebranding: Issues and Implications. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 172 - 178Conference item
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