Helen Joyce Stuart


NameHelen Joyce Stuart
Job titleSessional Academic
Research institutePeter Faber Business School
Faculty of Law and Business

Research outputs

Brand champion behaviour: Its role in corporate branding
Yakimova, Raisa, Mavondo, Felix, Freeman, Susan and Stuart, Helen. (2017) Brand champion behaviour: Its role in corporate branding. Journal of Brand Management. 24(6), pp. 575 - 591. https://doi.org/10.1057/s41262-017-0057-1

Journal article

Managing a Corporate Brand in a Challenging Stakeholder Environment: Charity Branding
Stuart, Helen Joyce. (2016) Managing a Corporate Brand in a Challenging Stakeholder Environment: Charity Branding. International Studies of Management and Organization. https://doi.org/10.1080/00208825.2016.1140519

Journal article

Living the corporate rebrand: The employee perspective
Stuart, Helen. (2012) Living the corporate rebrand: The employee perspective. Corporate Reputation Review. 15(3), pp. 158 - 168.

Journal article

An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce. (2011) An identity-based approach to the sustainable corporate brand. Corporate Communications: An International Journal. 16(2), pp. 139 - 149. https://doi.org/10.1108/13563281111141660

Journal article

Planned social change and cigarette taxes :is this the correct strategy?
Stuart, Helen Joyce. (2010) Planned social change and cigarette taxes :is this the correct strategy? ANZAM 2010. Australia:

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Aligning Identity and Strategy: Corporate Branding at British Airways in the late 20th Century
Balmer, John M. T., Stuart, Helen Joyce and Greyser, Stephen. (2009) Aligning Identity and Strategy: Corporate Branding at British Airways in the late 20th Century. California Management Review. 51(3), pp. 6 - 23. https://doi.org/10.2307/41166491

Journal article

Marketing to children: The premium effect
Stuart, Helen Joyce and Kerr, Gayle. (2009) Marketing to children: The premium effect. In Dr Dewi Tojib (Ed.). Melbourne, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7

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Socially Unacceptable Products and Corporate Social Responsibility :A Question of Legitimacy?
Stuart, Helen Joyce. (2008) Socially Unacceptable Products and Corporate Social Responsibility :A Question of Legitimacy? In D Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7

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Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century
Balmer, John M. T., Stuart, Helen Joyce and Gryser, Stephen A.. (2008) Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century. In D. Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7

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Are companies that produce socially unacceptable products socially responsible?
Stuart, Helen Joyce. (2007) Are companies that produce socially unacceptable products socially responsible? In Ross Chapman (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 14

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Corporate Social Responsibility :How to Act and What to Communicate
Stuart, Helen Joyce. (2006) Corporate Social Responsibility :How to Act and What to Communicate. In Professor C Patti and Dr J Drennan (Ed.). Brisbane, Australia: ANZMAC 2006. pp. 1 - 7

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Booming Singles: The Older Single Baby Boomer Market
Stuart, Helen. (2005) Booming Singles: The Older Single Baby Boomer Market. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Fremantle, Australia: ANZMAC 2005. pp. 325 - 330

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Corporate Makeovers: Can a Hyena be Rebranded?
Stuart, Helen and Muzellec, Laurent. (2004) Corporate Makeovers: Can a Hyena be Rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.

Journal article

Corporate makeovers: Can a hyena be rebranded?
Stuart, Helen and Muzellec, Laurent. (2004) Corporate makeovers: Can a hyena be rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.

Journal article

Corporate branding in marketspace
Stuart, Helen and Jones, Colin. (2004) Corporate branding in marketspace. Corporate Reputation Review: an international journal. 7(1), pp. 84 - 93.

Journal article

Risky Business :Communicating Corporate Social Responsibility
Stuart, Helen Joyce. (2004) Risky Business :Communicating Corporate Social Responsibility. In Professor James Wiley (Ed.). Wellington, New Zealand: ANZMAC 2004. pp. 1 - 6

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The Changing Identities of British Airways
Stuart, Helen Joyce and Balmer, John. (2004) The Changing Identities of British Airways. In Professor James Wiley (Ed.). Wellington, New Zealand: ANZMAC 2004. pp. 1 - 6

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Corporate Branding in Marketspace
Stuart, Helen and Jones, Colin. (2004) Corporate Branding in Marketspace. Corporate Reputation Review: an international journal. 7(1), pp. 84 - 93.

Journal article

Deliberately Constructing Nature in a Contested World
Hanson, Dallas and Stuart, Helen Joyce. (2003) Deliberately Constructing Nature in a Contested World. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 1928 - 1934

Conference item

The effect of organisational structure on corporate identity management
Stuart, Helen Joyce. (2003) The effect of organisational structure on corporate identity management. In In J. Balmer and S. Greyser (Ed.). Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing pp. 106 - 123 Routledge.

Book chapter

Corporate Rebranding: Issues and Implications
Stuart, Helen Joyce. (2003) Corporate Rebranding: Issues and Implications. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 172 - 178

Conference item

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