Corporate makeovers: Can a hyena be rebranded?
Journal article
Stuart, Helen and Muzellec, Laurent. (2004). Corporate makeovers: Can a hyena be rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.
Authors | Stuart, Helen and Muzellec, Laurent |
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Year | 2004 |
Journal | Journal of Brand Management |
Journal citation | 11 (6), pp. 472 - 482 |
Publisher | Henry Stewart |
ISSN | 1350-231X |
Page range | 472 - 482 |
Research Group | Peter Faber Business School |
Place of publication | United Kingdom |
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