Corporate makeovers: Can a hyena be rebranded?

Journal article

Stuart, Helen and Muzellec, Laurent. (2004). Corporate makeovers: Can a hyena be rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.
AuthorsStuart, Helen and Muzellec, Laurent
Year2004
JournalJournal of Brand Management
Journal citation11 (6), pp. 472 - 482
PublisherHenry Stewart
ISSN1350-231X
Page range472 - 482
Research GroupPeter Faber Business School
Place of publicationUnited Kingdom
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https://acuresearchbank.acu.edu.au/item/8qz29/corporate-makeovers-can-a-hyena-be-rebranded

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