Evaluation of the impact of a personalised post-donation SMS on the retention of whole blood donors

Journal article


Gemelli, Carley N., Carver, Alison, Garn, Alana, Wright, Stephen T. and Davison, Tanya E.. (2018) Evaluation of the impact of a personalised post-donation SMS on the retention of whole blood donors. Transfusion. 58(3), pp. 701 - 709. https://doi.org/10.1111/trf.14463
AuthorsGemelli, Carley N., Carver, Alison, Garn, Alana, Wright, Stephen T. and Davison, Tanya E.
Abstract

BACKGROUND: Short messaging service (SMS) is routinely used by blood collection agencies to remind donors about appointments but has been applied less frequently in interventions to increase return behavior. This study aimed to investigate whether receipt of a personalized postdonation SMS promoted donor retention. STUDY DESIGN AND METHODS: A postdonation SMS was sent to 2605 whole blood donors who had donated at one of six donor centers in Australia from April to July 2015 and left without making a forward appointment. Once their donation was dispatched to ahospital or facility an SMS was sent informing the donor of the hospital or town to which their blood was dispatched. Donor's return behavior over 12 months was examined, comparing with a control group of donors who donated at the same donor centers but did not receive an SMS. RESULTS: Donors who received the SMS had increased odds of returning to donate within 12 months, with 70.3% of these donors returning (adjusted odds ratio, 1.49; 95% confidence interval, 1.30-1.71), compared with 62.6% of donors who did not receive the SMS. The SMS was effective in retaining first-time, novice, and established donors at 12 months, but had no effect on experienced donors. The timing of the receipt of the SMS postdonation had no impact on donor retention. CONCLUSION: This study highlights the potential of utilizing a postdonation SMS that informs donors where their blood has been dispatched as a cost-effective tool to increase retention, particularly among new donors, who are traditionally more difficult to retain.

KeywordsRetention; SMS; whole blood; intervention; new donors
Year2018
JournalTransfusion
Journal citation58 (3), pp. 701 - 709
ISSN0041-1132
Digital Object Identifier (DOI)https://doi.org/10.1111/trf.14463
Scopus EID2-s2.0-85043500638
Open accessOpen access
Page range701 - 709
Research GroupMary MacKillop Institute for Health Research
Author's accepted manuscript
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Koder, Deborah, Hunt, Glenn E. and Davison, Tanya Ellen. (2014) Staff's views on managing symptoms of dementia in nursing home residents. Nursing Older People. 26(10), pp. 31 - 36. https://doi.org/10.7748/nop.26.10.31.e638
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Veitch, Jenny, Salmon, Jo, Carver, Alison, Timperio, Anna, Crawford, David, Fletcher, Elly and Giles-Corti, Billie. (2014) A natural experiment to examine the impact of park renewal on park-use and park-based physical activity in a disadvantaged neighbourhood: The REVAMP study methods. BMC Public Health. 14(600), pp. 1 - 9. https://doi.org/10.1186/1471-2458-14-600
Barriers to the detection and management of depression by palliative care professional carers among their patients : Perspectives from professional carers and patients' family members
Mellor, David, McCabe, Marita, Davison, Tanya, Goldhammer, Denisa and Hallford, David. (2013) Barriers to the detection and management of depression by palliative care professional carers among their patients : Perspectives from professional carers and patients' family members. American Journal of Hospice and Palliative Care. 30(1), pp. 12 - 20. https://doi.org/10.1177/1049909112438705
Effective recruitment and retention strategies in community health programs
McCann, Jennifer, Ridgers, Nicola D., Carver, Alison, Thornton, Lukar E. and Teychenne, Megan. (2013) Effective recruitment and retention strategies in community health programs. Health Promotion Journal of Australia. 24(2), pp. 104 - 110. https://doi.org/10.1071/HE13042
Staff-focused interventions to increase referrals for depression in aged care facilities : A cluster randomized controlled trial
Davison, Tanya, Karantzas, Gery, Mellor, David, McCabe, Marita Patricia and Mrkic, Dejan. (2013) Staff-focused interventions to increase referrals for depression in aged care facilities : A cluster randomized controlled trial. Aging and Mental Health. 17(4), pp. 449 - 455. https://doi.org/10.1080/13607863.2012.738412
Parental chauffeurs: What drives their transport choice?
Carver, Alison, Timperio, Anna and Crawford, David. (2013) Parental chauffeurs: What drives their transport choice? Journal of Transport Geography. 26, pp. 72 - 77. https://doi.org/10.1016/j.jtrangeo.2012.08.017
A randomized control trial to evaluate the beyondblue depression training program: Does it lead to better recognition of depression?
McCabe, Marita Patricia, Karantzas, Gery, Mrkic, Dejan, Mellor, David and Davison, Tanya. (2013) A randomized control trial to evaluate the beyondblue depression training program: Does it lead to better recognition of depression? International Journal of Geriatric Psychiatry. 28(3), pp. 221 - 226. https://doi.org/10.1002/gps.3809
Associations of overall sitting time and TV viewing time with fibrinogen and C reactive protein: the AusDiab study
Howard, Marita, Karantzas, Gery, Mrkic, Dejan, Mellor, David and Davison, Tanya. (2013) Associations of overall sitting time and TV viewing time with fibrinogen and C reactive protein: the AusDiab study. British Journal of Sports Medicine. 28(3), pp. 221 - 226. https://doi.org/10.1136/bjsports-2013-093014
Staff-focused interventions to increase referrals for depression in aged care facilities : A cluster randomized controlled trial
Davison, Tanya, Karantzas, Gery, Mellor, David, McCabe, Marita and Mrkic, Dejan. (2013) Staff-focused interventions to increase referrals for depression in aged care facilities : A cluster randomized controlled trial. Aging and Mental Health. 17(4), pp. 449 - 455. https://doi.org/10.1080/13607863.2012.738412
A comparison study of children's independent mobility in England and Australia
Carver, Alison, Watson, Ben, Shaw, Ben and Hillman, Mayer. (2013) A comparison study of children's independent mobility in England and Australia. Children's Geographies. 11(4), pp. 461 - 475. https://doi.org/10.1080/14733285.2013.812303
Barriers to the Detection and Management of Depression by Palliative Care Professional Carers Among Their Patients : Perspectives From Professional Carers and Patients' Family Members
Mellor, David, McCabe, Marita Patricia, Davison, Tanya E., Goldhammer, Denisa L. and Hallford, David J.. (2013) Barriers to the Detection and Management of Depression by Palliative Care Professional Carers Among Their Patients : Perspectives From Professional Carers and Patients' Family Members. American Journal of Hospice and Palliative Care. 30(1), pp. 12 - 20. https://doi.org/10.1177/1049909112438705
Biopsychosocial factors related to depression in aged care residents
Davison, Tanya, McCabe, Marita, Knight, Tess and Mellor, David. (2012) Biopsychosocial factors related to depression in aged care residents. Journal of Affective Disorders. 142(1-3), pp. 290 - 296. https://doi.org/10.1016/j.jad.2012.05.019
Maternal Misconceptions of Weight Status among Nepean Adolescents
Shrewsbury, Vanessa A., Garnett, S. P., Campbell, Karen, Carver, Alison, Torvaldsen, Siranda, Steinbeck, Katharine S., Cowell, Chris T. and Baur, Louise A.. (2012) Maternal Misconceptions of Weight Status among Nepean Adolescents. Journal of the Academy of Nutrition and Dietetics. 112(12), pp. 2007 - 2013. https://doi.org/10.1016/j.jand.2012.08.024
How does perceived risk mediate associations between perceived safety and parental restriction of adolescents' physical activity in their neighborhood?
Carver, Alison, Timperio, Anna, Hesketh, Kylie and Crawford, David. (2012) How does perceived risk mediate associations between perceived safety and parental restriction of adolescents' physical activity in their neighborhood? International Journal of Behavioral Nutrition and Physical Activity. 9(1), pp. 1 - 7. https://doi.org/10.1186/1479-5868-9-57
Biopsychosocial factors related to depression in aged care residents
Davison, Tanya, McCabe, Marita, Knight, Tess and Mellor, David. (2012) Biopsychosocial factors related to depression in aged care residents. Journal of Affective Disorders (Print). 142, pp. 290 - 296. https://doi.org/10.1016/j.jad.2012.05.019
Intentions to quit work among care staff working in the aged care sector
Karantzas, Gery, Mellor, David, McCabe, Marita, Davison, Tanya, Beaton, Paul and Mrkic, Dejan. (2012) Intentions to quit work among care staff working in the aged care sector. The Gerontologist. 52(4), pp. 506 - 516. https://doi.org/10.1093/geront/gnr161
Intentions to quit work among care staff working in the aged care sector
Karantzas, Gery, Mellor, David, McCabe, Marita Patricia, Davison, Tanya, Beaton, Paul and Mrkic, Dejan. (2012) Intentions to quit work among care staff working in the aged care sector. The Gerontologist. 52(4), pp. 506 - 516. https://doi.org/10.1093/geront/gnr161
Measuring carers' knowledge of depression in aged care settings : The Knowledge of Late Life Depression Scale — Revised
Karantzas, Gery, Davison, Tanya, McCabe, Marita, Mellor, David and Beaton, Paul. (2012) Measuring carers' knowledge of depression in aged care settings : The Knowledge of Late Life Depression Scale — Revised. Journal of Affective Disorders (Print). 138(3), pp. 417 - 424. https://doi.org/10.1016/j.jad.2012.01.002
Measuring carers' knowledge of depression in aged care settings: The Knowledge of Late Life Depression Scale - Revised
Karantzas, Gery C., Davison, Tanya E., McCabe, Marita Patricia, Mellor, David and Beaton, Paul. (2012) Measuring carers' knowledge of depression in aged care settings: The Knowledge of Late Life Depression Scale - Revised. Journal of Affective Disorders. 138(3), pp. 417 - 424. https://doi.org/10.1016/j.jad.2012.01.002
Evaluation of a training program to assist care staff to better recognize and manage depression among palliative care patients and their families
McCabe, Marita, Goldhammer, Denisa, Mellor, David, Hallford, David and Davison, Tanya. (2012) Evaluation of a training program to assist care staff to better recognize and manage depression among palliative care patients and their families. Journal of Palliative Care. 28(2), pp. 75 - 82.
Detecting and managing depressed patients : Palliative care nurses' self-efficacy and perceived barriers to care
McCabe, Marita, Mellor, David, Davison, Tanya, Hallford, David and Goldhammer, Denisa. (2012) Detecting and managing depressed patients : Palliative care nurses' self-efficacy and perceived barriers to care. Journal of Palliative Medicine. 15(4), pp. 463 - 467. https://doi.org/10.1089/jpm.2011.0388
An evaluation of a national program to implement the Cornell Scale for Depression in Dementia into routine practice in aged care facilities
Davison, Tanya, Snowdon, John, Castle, Nathan, McCabe, Marita Patricia, Mellor, David, Karantzas, Gery and Allan, Janelle. (2012) An evaluation of a national program to implement the Cornell Scale for Depression in Dementia into routine practice in aged care facilities. International Psychogeriatrics. 24(4), pp. 631 - 641. https://doi.org/10.1017/S1041610211002146
Young and free? A study of independent mobility among urban and rural dwelling Australian children
Carver, Alison, Timperio, Anna F. and Crawford, David A.. (2012) Young and free? A study of independent mobility among urban and rural dwelling Australian children. Journal of Science and Medicine in Sport. 15(6), pp. 505 - 510. https://doi.org/10.1016/j.jsams.2012.03.005
How is active transport associated with children's and adolescents' physical activity over time?
Carver, Alison, Timperio, Anna F., Hesketh, Kylie D., Ridgers, Nicola D., Salmon, Jo L. and Crawford, David A.. (2011) How is active transport associated with children's and adolescents' physical activity over time? International Journal of Behavioral Nutrition and Physical Activity. 8(126), p. 6. https://doi.org/10.1186/1479-5868-8-126
An evaluation of the beyondblue Depression Training Program for aged care workers
Mellor, David, Kiehne, Melanie, McCabe, Marita, Davison, Tanya E., Karantzas, Gery and George, Kuruvilla. (2010) An evaluation of the beyondblue Depression Training Program for aged care workers. International Psychogeriatrics. 22(6), pp. 927 - 937. https://doi.org/10.1017/S1041610210000153
The prevalence and recognition of depression among low-level aged care residents with and without cognitive impairment
Davison, Tanya E., McCabe, Marita, Mellor, David, Ski, Chantal, George, Kuruvilla and Moore, Kathleen. (2007) The prevalence and recognition of depression among low-level aged care residents with and without cognitive impairment. Aging and Mental Health. 11(1), pp. 82 - 88. https://doi.org/10.1080/13607860600736109
Satisfaction with general practitioner treatment of depression among residents of aged care facilitates
Mellor, David, Davison, Tanya E., McCabe, Marita, George, Kuruvilla, Moore, Kathleen and Ski, Chantal. (2006) Satisfaction with general practitioner treatment of depression among residents of aged care facilitates. Journal of Aging and Health. 17(10), pp. 435 - 457. https://doi.org/10.1177/0898264306286199
Depression among older people with cognitive impairment: Prevalence and detection
McCabe, Marita, Davison, Tanya E., Mellor, David, George, Kuruvilla, Moore, Kathleen and Ski, Chantal. (2006) Depression among older people with cognitive impairment: Prevalence and detection. International Journal of Geriatric Psychiatry. 21(7), pp. 633 - 644. https://doi.org/10.1002/gps.1538