Centre for Health and Social Research
| Type | Department |
|---|---|
| Faculty | Faculty of Health Sciences |
Latest research outputs
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Branding of prescription medicines to Australian consumers
Hall, Danika and Jones, Sandra. (2007). Branding of prescription medicines to Australian consumers. Australasian Marketing Journal. 15(2), pp. 97 - 107. https://doi.org/10.1016/S1441-3582(07)70046-0Journal article
Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys
Jones, Sandra. (2007). Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 53 - 58Conference item
"Asthma? We would have got it by now if we were going to get it!" : Implications for social marketing to the over 65's
Andrews, Kelly L. and Jones, Sandra C.. (2007). "Asthma? We would have got it by now if we were going to get it!" : Implications for social marketing to the over 65's. 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 9-14Conference paper
Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers
Jones, Sandra. (2007). Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers. Journal of Public Affairs. 7(2), pp. 148 - 163. https://doi.org/10.1002/pa.256Journal article
Developing proactive communication strategies for a potential pandemic
Jones, Sandra C., Iverson, Don, Waters, Louise, Bevins, Ian, Hayes, Robyn and Holland, Omnia. (2007). Developing proactive communication strategies for a potential pandemic. 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 50-55Conference paper
Children and the Internet : What are 'safe' websites telling our kids about food?
Jones, Sandra C. and Fabrianesi, Belinda. (2007). Children and the Internet : What are 'safe' websites telling our kids about food? 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 44-49Conference paper
Divide and conquer: adolescents, sun protection and brand loyalty segmentation
Lynch, Melissa C. and Jones, Sandra. (2007). Divide and conquer: adolescents, sun protection and brand loyalty segmentation. 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 63-69Conference paper
Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption
Jones, Sandra. (2007). Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption. 2009 International Nonprofit and Social Marketing (INSM) Conference. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 77 - 82Conference item
Counterfactual thinking in response to hypothetical breast cancer scenarios : A pilot study
Chan, Amy Y., Jones, Sandra C. and Rich, Karen T.. (2007). Counterfactual thinking in response to hypothetical breast cancer scenarios : A pilot study. 42nd Annual Australian Psychological Society (APS) Conference. Brisbane Convention and Exhibition Centre, South Brisbane, Queensland, Australia 25 - 29 Sep 2007 Melbourne, Victoria: Australian Psychological Society. pp. 67-71Conference paper
The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends
Humpel, Nancy, Magee, Christopher and Jones, Sandra. (2007). The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends. Supportive Care in Cancer. 15(6), pp. 621 - 630. https://doi.org/10.1007/s00520-006-0207-6Journal article
Health claims for food made in Australian magazine advertisements
Williams, Peter, Tapsell, Linda, Jones, Sandra and Andrews, Kelly L.. (2007). Health claims for food made in Australian magazine advertisements. Nutrition and Dietetics. 64(4), pp. 234 - 240. https://doi.org/10.1111/j.1747-0080.2007.00171.xJournal article
Global public health communication: challenges, perspectives and strategies
Jones, Sandra. (2006). Global public health communication: challenges, perspectives and strategies. Health Promotion Journal of Australia. 17(1), pp. 73 - 74.Journal article
Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs?
Jones, Sandra. (2006). Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 37Conference item
Ethical issues in social marketing : A review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements
Jones, Sandra C. and Hall, Danika V.. (2006). Ethical issues in social marketing : A review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements. 3rd Australasian Non-profit and Social Marketing Conference. Newcastle, New South Wales, Australia 10 - 11 Aug 2006 Newcastle, New South Wales: University of Newcastle. pp. 1-15Conference paper
Older adults' perceptions and understanding of direct-to-consumer advertising
Jones, Sandra and Mullan, Judy. (2006). Older adults' perceptions and understanding of direct-to-consumer advertising. Journal of Consumer Marketing. 23(1), pp. 6 - 14. https://doi.org/10.1108/07363760610641118Journal article
POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking?
Jones, Sandra. (2006). POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7Conference item
Incidental depiction of smoking in Australian young women's magazines : Have we progressed since the 1990's?
Jones, Sandra C. and Rossiter J. R.. (2006). Incidental depiction of smoking in Australian young women's magazines : Have we progressed since the 1990's? 2006 Marketing and Public Policy Conference. 2006 pp. 1-8Conference paper
Adolescents, sun protection and social marketing
Lynch, Melissa and Jones, Sandra. (2006). Adolescents, sun protection and social marketing. Controversies in social marketing : The way forward : Third Australasian Non-profit and Social Marketing Conference. University of Newcastle, Callaghan, New South Wales, Australia 10 - 11 Aug 2006 Callaghan, New South Wales: University of Newcastle.Conference paper
Direct-to-consumer branding of prescription medicines in Australia
Hall, Danika V. and Jones, Sandra C.. (2006). Direct-to-consumer branding of prescription medicines in Australia. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006. Queensland University of Technology, Gardens Point Campus, Brisbane, Queensland, Australia 04 - 06 Dec 2006 Brisbane, Queensland: Australian and New Zealand Marketing Academy. pp. 1-8Conference paper
Alcohol and sport : Can we have one without the other?
Jones, Sandra C., Phillipson, Lyn and Lynch, Melissa. (2006). Alcohol and sport : Can we have one without the other? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006. Queensland University of Technology, Gardens Point Campus, Brisbane, Queensland, Australia 04 - 06 Dec 2006 Brisbane, Queensland: Australian and New Zealand Marketing Academy.Conference paper
Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice
Jones, Sandra. (2006). Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice. 2005 International Nonprofit and Social Marketing (INSM) Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle. pp. 1 - 6Conference item
Who's saying what about food advertising to children?
Jones, Sandra. (2006). Who's saying what about food advertising to children? 2005 International Nonprofit and Social Marketing (INSM) Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle.Conference item
Marketing experts' assessment of nutritional claims in Australian food advertising
Jones, Sandra. (2006). Marketing experts' assessment of nutritional claims in Australian food advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7Conference item
Using mulitple coders to enhance qualitative analysis : The case of interviews with consumers of drug treatment
Berends, Lynda and Johnston, Jennifer. (2005). Using mulitple coders to enhance qualitative analysis : The case of interviews with consumers of drug treatment. Addiction Research and Theory. 13(4), pp. 373 - 381. https://doi.org/10.1080/16066350500102237Journal article
Using marketing segmentation theory to select target markets for sun protection campaigns
Jones, Sandra. (2005). Using marketing segmentation theory to select target markets for sun protection campaigns. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 144 - 149Conference item
Beer, boats and breasts : Response to a controversial alcohol advertising campaign
Jones, Sandra C.. (2005). Beer, boats and breasts : Response to a controversial alcohol advertising campaign. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2005. Fremantle, Western Australia, Australia 05 - 07 Dec 2005 Fremantle, Western Australia: Australian and New Zealand Marketing Academy. pp. 77-83Conference paper
A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns
Jones, Sandra C., Iverson, Donald C., Penman, Andrew and Tang, Anita. (2005). A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns. 2005 International Nonprofit and Social Marketing (INSM) Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Melbourne, Victoria: Deakin University. pp. 1-6Conference paper
Improving sun protection behaviour through evidence-based campaigns
Jones, Sandra. (2005). Improving sun protection behaviour through evidence-based campaigns. NSW Public Health Bulletin. 16(41984), pp. 189 - 191. https://doi.org/10.1071/NB05053Journal article
Increasing the efficacy of breast cancer risk communications : Contributions from behavioural science and marketing
Jones, Sandra C. and Iverson, Don C.. (2005). Increasing the efficacy of breast cancer risk communications : Contributions from behavioural science and marketing. In Rentschler, R. and Hall, J. (Ed.). 2005 International Nonprofit and Social Marketing (INSM) Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Melbourne, Victoria: Deakin University.Conference paper
Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns
Jones, Sandra. (2005). Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns. Health Promotion Journal of Australia. 16(2), pp. 124 - 128.Journal article
Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors
Jones, Sandra. (2005). Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors. Journal of Evidence-Based Complementary and Alternative Medicine. 10(3), pp. 163 - 174. https://doi.org/10.1177/1533210105283386Journal article
The relationship between media exposure & awareness of health behaviour guidelines among older Australians
Jones, Sandra. (2005). The relationship between media exposure & awareness of health behaviour guidelines among older Australians. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 138 - 143Conference item
Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study
Jones, Sandra. (2005). Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 164 - 170Conference item
Message framing effects in exercise promotion: Confounded by linguistic complexity?
Jones, Sandra. (2005). Message framing effects in exercise promotion: Confounded by linguistic complexity? 2005 International Nonprofit and Social Marketing (INSM) Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: Deakin University.Conference item
Australian industry responses to current ethical dilemmas - Fast cars and fast food
Jones, Sandra C.. (2005). Australian industry responses to current ethical dilemmas - Fast cars and fast food. Discourse, Diversity and Distinction : Macromarketing at 30 Years : 30th Annual Macromarketing Conference. St. Petersburg, Florida, United States of America 28 - 31 May 2005 St. Petersburg, Florida: The Macromarketing Society, Inc. pp. 64-72Conference paper
Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender?
Jones, Sandra C.. (2005). Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender? Discourse, Diversity and Distinction : Macromarketing at 30 Years : 30th Annual Macromarketing Conference. St. Petersburg, Florida, United States of America 28 - 31 May 2005 St. Petersburg, Florida: The Macromarketing Society, Inc. pp. 96-103Conference paper
Parents' inferences about other parents' motives for food choices for children: A pilot study
Jones, Sandra. (2005). Parents' inferences about other parents' motives for food choices for children: A pilot study. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 129 - 134Conference item
Changes in beliefs about cancer in Western Australia, 1964-2001
Jones, Sandra. (2004). Changes in beliefs about cancer in Western Australia, 1964-2001. Medical Journal of Australia. 181(1), pp. 23 - 25.Journal article
Drug education messages : Some evidence for lack of framing effects
Jones, Sandra C.. (2004). Drug education messages : Some evidence for lack of framing effects. In Sullivan Mort, Gillian (Ed.). 2004 Inaugural Australasian Nonprofit Marketing Conference : Perspectives and advances. Canberra, Australian Capital Territory, Australia 23 - 24 Sep 2004 Canberra, Australian Capital Territory: School of Business and Information Management, Faculty of Economics and Commerce, Australian National University. pp. 120-125Conference paper
Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages?
Jones, Sandra. (2004). Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages? Journal of Health Communication: international perspectives. 9(4), pp. 309 - 325. https://doi.org/10.1080/10810730490468441Journal article
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