POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking?
Conference item
Jones, Sandra. (2006). POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Authors | Jones, Sandra |
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Year | 2006 |
Journal | Australian and New Zealand Marketing Academy |
Publisher | Australian and New Zealand Marketing Academy |
Page range | 1 - 7 |
Research Group | Centre for Health and Social Research |
Place of publication | Australia |
Permalink -
https://acuresearchbank.acu.edu.au/item/8994q/pop-promotions-for-alcohol-increasing-brand-loyalty-or-just-increasing-binge-drinking
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