Children and the Internet : What are 'safe' websites telling our kids about food?
Conference paper
Jones, Sandra C. and Fabrianesi, Belinda. (2007). Children and the Internet : What are 'safe' websites telling our kids about food? 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 44-49
Authors | Jones, Sandra C. and Fabrianesi, Belinda |
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Type | Conference paper |
Abstract | Food advertising is a contentious issue in regards to childhood obesity and has increasing importance on the public policy agenda both in Australia and overseas. This study examines the nature and extent of food advertising/promotions on popular children’s websites. Three popular children’s websites were chosen: Total Girl, K-Zone and D-Mag. Each is linked to a top-selling magazine and targets children aged eight to12 years. The websites were monitored daily from 1-28 December 2005, with the increase or decrease of any food product advertisements recorded as well as any competitions, games, puzzles and recipes which promoted certain food products. Food product promotions targeting children via these websites were commonplace, with food products appearing in many website links. Much of this promotion was indirect and subtle, with most products associated with games, competitions or prizes. |
Year | 2007 |
Publisher | Griffith University |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Book title | Social entrepreneurship, social change and sustainability : Proceedings of the 2007 International Nonprofit and Social Marketing Conference, Brisbane, Australia |
Page range | 44-49 |
Book editor | Sullivan Mort, Gillian |
Hume, Margaret | |
Web address (URL) of conference proceedings | http://hdl.handle.net/10072/19303 |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2007 |
Additional information | Bronze open access. © The Author(s) 2007. For information about this conference please refer to the publisher's website or contact the authors. |
Place of publication | Brisbane, Queensland |
https://acuresearchbank.acu.edu.au/item/867v2/children-and-the-internet-what-are-safe-websites-telling-our-kids-about-food
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Publisher's version
OA_Jones_2007_Children_and_the_Internet_What_are.pdf | |
License: All rights reserved | |
File access level: Open |
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