Adolescents, sun protection and social marketing
Lynch, Melissa and Jones, Sandra. (2006). Adolescents, sun protection and social marketing. Controversies in social marketing : The way forward : Third Australasian Non-profit and Social Marketing Conference. University of Newcastle, Callaghan, New South Wales, Australia 10 - 11 Aug 2006 Callaghan, New South Wales: University of Newcastle.
|Authors||Lynch, Melissa and Jones, Sandra|
Skin cancer is a very real and prominent health problem for Australians. For adolescents in particular, despite adequate knowledge levels, they are continuing to have negative sun safe behaviours as attitudinal and social factors overpower health promotion efforts. Through a comprehensive literature review, competitors to health promotion are addressed and the need for a more comprehensive strategy for behaviour change is outlined. Social marketing is introduced as a potential and effective strategy in behaviour change interventions. It is believed to be far more appropriate for hard to change behaviours such as adolescent sun protection, as it uses to go beyond mere education and addresses the underlying issues.
|Publisher||University of Newcastle|
|Open access||Open access|
All rights reserved
File Access Level
|Book title||Proceedings of the 3rd Australasian Non-Profit and Social Marketing Conference|
|Web address (URL) of conference proceedings||https://web.archive.org/web/20060819193240/http://www.newcastle.edu.au/school/sbm/conferences/ansmc/|
|Research Group||Centre for Health and Social Research|
|Place of publication||Callaghan, New South Wales|
|License: All rights reserved|
|File access level: Open|
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