Australian industry responses to current ethical dilemmas - Fast cars and fast food
Conference paper
Jones, Sandra C.. (2005). Australian industry responses to current ethical dilemmas - Fast cars and fast food. Discourse, Diversity and Distinction : Macromarketing at 30 Years : 30th Annual Macromarketing Conference. St. Petersburg, Florida, United States of America 28 - 31 May 2005 St. Petersburg, Florida: The Macromarketing Society, Inc. pp. 64-72
Authors | Jones, Sandra C. |
---|---|
Type | Conference paper |
Abstract | This paper reviews two ethical dilemmas currently facing advertisers in Australia, which have resulted from lobby group activities and public concern over health and safety issues, and discusses industry responses to these dilemmas. In Australia the main response mechanism for advertisers has been the introduction of self-regulatory codes of practice. A review of the general and trade press, and of the records of the Australian Advertising Standards Board, finds that industry responses tend to be based on teleological ethics (focus on the ends) rather than deontological ethics (focus on the means), with the primary teleological motive being to avoid deleterious outcomes for the industry rather than for society as a whole. |
Year | 2005 |
Publisher | The Macromarketing Society, Inc |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Book title | Discourse, diversity and distinction : Macromarketing at 30 years : Papers of the 30th Annual Macromarketing Conference |
Page range | 64-72 |
Web address (URL) of conference proceedings | http://www.macromarketing.org/past.html |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2005 |
Place of publication | St. Petersburg, Florida |
https://acuresearchbank.acu.edu.au/item/85zyz/australian-industry-responses-to-current-ethical-dilemmas-fast-cars-and-fast-food
Download files
Publisher's version
OA_Jones_2005_Australian_industry_responses_to_current_ethical.pdf | |
License: All rights reserved | |
File access level: Open |
81
total views26
total downloads0
views this month0
downloads this month