ACU Engagement
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Latest research outputs
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Amplified voices, but they are speaking to the wrong people. Why the complaint system for unacceptable advertising in Australia is not working
van Putten, Katherine and Jones, Sandra C.. (2008). Amplified voices, but they are speaking to the wrong people. Why the complaint system for unacceptable advertising in Australia is not working. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008. Olympic Park, Sydney, New South Wales, Australia 01 - 03 Dec 2008 Sydney, New South Wales: Australian and New Zealand Marketing Academy. pp. 1-6Conference paper
Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to indigenous youth
Jones, Sandra. (2008). Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to indigenous youth. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6Conference item
The extent and nature of 'health messages' in magazine food advertising in Australia
Jones, Sandra. (2008). The extent and nature of 'health messages' in magazine food advertising in Australia. Asia Pacific Journal of Clinical Nutrition. 17(2), pp. 317 - 324.Journal article
You are what your children eat: using projective techniques to investigate parents' perceptions of the food choices parents make for their children
Jones, Sandra. (2008). You are what your children eat: using projective techniques to investigate parents' perceptions of the food choices parents make for their children. The Open Communication Journal. 2(March), pp. 23 - 28.Journal article
I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians
Jones, Sandra. (2008). I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7Conference item
Health claims and food advertising: comparison of marketing and nutrition experts' ratings of magazine advertisements
Jones, Sandra. (2008). Health claims and food advertising: comparison of marketing and nutrition experts' ratings of magazine advertisements. Food Australia. 60(11), pp. 526 - 533.Journal article
Australian consumer responses to DTCA and other pharmaceutical company sponsored advertisements
Hall, Danika and Jones, Sandra. (2008). Australian consumer responses to DTCA and other pharmaceutical company sponsored advertisements. Australian and New Zealand Journal of Public Health. 32(5), pp. 471 - 478. https://doi.org/10.1111/j.1753-6405.2008.00282.xJournal article
Newspaper coverage of drug policy: an analysis of pre-election reporting of the Greens' drug policy in Australia
Jones, Sandra, Hall, Danika and Cowlin, Fiona. (2008). Newspaper coverage of drug policy: an analysis of pre-election reporting of the Greens' drug policy in Australia. Drug and Alcohol Review. 27(1), pp. 5 - 11. https://doi.org/10.1080/09595230701710787Journal article
Young adults' perceptions of smoking actors
Jones, Sandra and Rossiter, John R.. (2008). Young adults' perceptions of smoking actors. Health Education. 108(6), pp. 450 - 462. https://doi.org/10.1108/09654280810910854Journal article
Growing up active: a study into physical activity in long day care centers
Jones, Sandra. (2008). Growing up active: a study into physical activity in long day care centers. Journal of Research in Childhood Education: an international journal of research on the education of children. 23(2), pp. 179 - 191. https://doi.org/10.1080/02568540809594654Journal article
Gross for kids but good for parents: differing messages in advertisements for the same products
Jones, Sandra and Fabrianesi, Belinda. (2008). Gross for kids but good for parents: differing messages in advertisements for the same products. Public Health Nutrition. 11(6), pp. 588 - 595. https://doi.org/10.1017/S1368980007000894Journal article
What Australians Know and Believe About Bird Flu: Results of a Population Telephone Survey
Jones, Sandra. (2008). What Australians Know and Believe About Bird Flu: Results of a Population Telephone Survey. Health Promotion Practice. 9(4). https://doi.org/10.1177/1524839908322112Journal article
It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing
Jones, Sandra. (2008). It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: University of Wollongong. pp. 1 - 7Conference item
The 2003 Australian Breast Health Survey: Survey Design and Preliminary Results
Villanueva, Elmer, Jones, Sandra, Nehill, Caroline, Favelle, Simone, Steel, David, Iverson, Don and Zorbas, Helen. (2008). The 2003 Australian Breast Health Survey: Survey Design and Preliminary Results. BMC Public Health. 8. https://doi.org/10.1186/1471-2458-8-13Journal article
An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand
Jones, Sandra and van Putten, Katherine. (2008). An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand. Journal of Nonprofit and Public Sector Marketing. 20(1), pp. 97 - 117. https://doi.org/10.1080/10495140802165550Journal article
Are pre-adolescent girls' magazines providing age-appropriate role models?
Jones, Sandra. (2008). Are pre-adolescent girls' magazines providing age-appropriate role models? Health Education. 108(6), pp. 450 - 462.Journal article
Assessing religious literacy: Credibility in religious education
Sanber, Shukri, Butcher, Jude, English, Graham, Johnston, Kristin, O'Gorman, Pat, Riolo, Beth and Raue, Mark. (2008). Assessing religious literacy: Credibility in religious education. Journal of Catholic School Studies. 80(1), pp. 95 - 107.Journal article
Cheap as chips: the price of RTDs in New South Wales
Jones, Sandra. (2008). Cheap as chips: the price of RTDs in New South Wales. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6Conference item
Alcohol portrayals in movies: now we know they're there, what next?
Jones, Sandra. (2008). Alcohol portrayals in movies: now we know they're there, what next? Addiction. 103(12), pp. 1934 - 1935. https://doi.org/10.1111/j.1360-0443.2008.02398.xJournal article
Marketing to children and teens on Australian food company websites
Jones, Sandra. (2008). Marketing to children and teens on Australian food company websites. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6Conference item
Corporate social responsibility, condition branding and ethics in marketing
Jones, Sandra. (2008). Corporate social responsibility, condition branding and ethics in marketing. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 81 - 88Conference item
How effective is the revised regulatory code for alcohol advertising in Australia?
Jones, Sandra, Hall, Danika and Munro, Geoffrey. (2008). How effective is the revised regulatory code for alcohol advertising in Australia? Drug and Alcohol Review. 27(1), pp. 29 - 38. https://doi.org/10.1080/09595230701499175Journal article
Examining the effect of fear patterns with repeated exposures
Jones, Sandra. (2008). Examining the effect of fear patterns with repeated exposures. World Social Marketing Conference. United Kingdom: The National Social Marketing Centre. pp. 124 - 132Conference item
Following the links: food advertising and promotion on children's magazine websites
Jones, Sandra, Wiese, Elizabeth and Fabrianesi, Belinda. (2008). Following the links: food advertising and promotion on children's magazine websites. Journal of Nonprofit and Public Sector Marketing. 20(2), pp. 165 - 190. https://doi.org/10.1080/10495140802224803Journal article
Who would the Australian public trust to tell them about bird flu? Results of an Australia-wide CATI survey
Jones, Sandra. (2007). Who would the Australian public trust to tell them about bird flu? Results of an Australia-wide CATI survey. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1619 - 1625Conference item
What does alcohol advertising tell young people about drinking?
Jones, Sandra. (2007). What does alcohol advertising tell young people about drinking? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1168 - 1174Conference item
But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic
Jones, Sandra. (2007). But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic. ICNSAM. United Kingdom: London College of Communication. pp. 73 - 75Conference item
I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia
Jones, Sandra. (2007). I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia. Marketing and Public Policy Conference Marketing and Public Policy Conference. United States of America: American Marketing Association. pp. 45 - 53Conference item
"Because it shows us the consequences" : Why the Australian public believe the ends justifies the means in road safety advertising
van Putten, Katherine and Jones, Sandra C.. (2007). "Because it shows us the consequences" : Why the Australian public believe the ends justifies the means in road safety advertising. 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 83-88Conference paper
Awareness of alcohol advertising among children who watch televised sports
Phillipson, Lyn and Jones, Sandra. (2007). Awareness of alcohol advertising among children who watch televised sports. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. University of Otago, Dunedin, New Zealand 03 - 05 Dec 2007 Dunedin, New Zealand: Australian and New Zealand Marketing Academy. pp. 2803-2809Conference paper
Branding : An adolescent sun protection perspective
Lynch, Melissa, Jones, Sandra C. and Phillipson, Lyn. (2007). Branding : An adolescent sun protection perspective. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. University of Otago, Dunedin, New Zealand 03 - 05 Dec 2007 Dunedin, New Zealand: Australian and New Zealand Marketing Academy. pp. 1662-1669Conference paper
Non-advertising alcohol promotions in licensed premises: does the Code of Practice ensure responsible promotion of alcohol?
Jones, Sandra and Lynch, Melissa. (2007). Non-advertising alcohol promotions in licensed premises: does the Code of Practice ensure responsible promotion of alcohol? Drug and Alcohol Review. 26(5), pp. 477 - 485. https://doi.org/10.1080/09595230701494390Journal article
A pilot study investigating of the nature of point-of-sale alcohol promotions in bottle shops in a large Australian regional city
Jones, Sandra C. and Lynch, Melissa. (2007). A pilot study investigating of the nature of point-of-sale alcohol promotions in bottle shops in a large Australian regional city. Australian and New Zealand Journal of Public Health. 31(4), pp. 318-321. https://doi.org/10.1111/j.1753-6405.2007.00078.xJournal article
Putting the 'Community' Back into Community Standards for Advertising
Jones, Sandra. (2007). Putting the 'Community' Back into Community Standards for Advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1509 - 1515Conference item
Implications of behavioral decision theory for health marketing
Jones, Sandra. (2007). Implications of behavioral decision theory for health marketing. Marketing Theory: an international review. 7(1), pp. 75 - 91. https://doi.org/10.1177/1470593107073846Journal article
'If only...': counterfactual thinking heightens women's sense of responsibility regarding mammography screening
Jones, Sandra. (2007). 'If only...': counterfactual thinking heightens women's sense of responsibility regarding mammography screening. Annual Australian Psychological Society Conference. Australia: Australian Psychological Society. pp. 72 - 76Conference item
An unhealthy co-dependence : The relationship between alcohol sponsorship and cricket in Australia
Jones, Sandra C.. (2007). An unhealthy co-dependence : The relationship between alcohol sponsorship and cricket in Australia. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. University of Otago, Dunedin, New Zealand 03 - 05 Dec 2007 Dunedin, New Zealand: Australian and New Zealand Marketing Academy. pp. 2796-2802Conference paper
Branding of prescription medicines to Australian consumers
Hall, Danika and Jones, Sandra. (2007). Branding of prescription medicines to Australian consumers. Australasian Marketing Journal. 15(2), pp. 97 - 107. https://doi.org/10.1016/S1441-3582(07)70046-0Journal article
Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys
Jones, Sandra. (2007). Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 53 - 58Conference item
"Asthma? We would have got it by now if we were going to get it!" : Implications for social marketing to the over 65's
Andrews, Kelly L. and Jones, Sandra C.. (2007). "Asthma? We would have got it by now if we were going to get it!" : Implications for social marketing to the over 65's. 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 9-14Conference paper
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