An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand
Journal article
Jones, Sandra and van Putten, Katherine. (2008). An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand. Journal of Nonprofit and Public Sector Marketing. 20(1), pp. 97 - 117. https://doi.org/10.1080/10495140802165550
Authors | Jones, Sandra and van Putten, Katherine |
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Year | 2008 |
Journal | Journal of Nonprofit and Public Sector Marketing |
Journal citation | 20 (1), pp. 97 - 117 |
Publisher | Haworth Press |
ISSN | 1049-5142 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/10495140802165550 |
Scopus EID | 2-s2.0-70849118037 |
Page range | 97 - 117 |
Research Group | Centre for Health and Social Research |
Place of publication | United States of America |
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