But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic
Conference paper
Jones, Sandra, Waters, L. and Iverson, D.. (2007). But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic. 6th International Colloquium on Nonprofit, Social and Arts Marketing. London, United Kingdom 06 - 07 Sep 2007 London, United Kingdom: London College of Communication, University of the Arts London. pp. 73-75
Authors | Jones, Sandra, Waters, L. and Iverson, D. |
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Type | Conference paper |
Abstract | No abstract available. |
Year | 2007 |
Publisher | London College of Communication, University of the Arts London |
Page range | 73-75 |
Research Group | Centre for Health and Social Research |
Place of publication | London, United Kingdom |
Permalink -
https://acuresearchbank.acu.edu.au/item/8q02x/but-i-already-wash-my-hands-the-importance-of-consumer-orientation-in-developing-a-social-marketing-strategy-for-a-potential-pandemic
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