ACU Engagement
| Type | Department |
|---|---|
| Faculty | Non-faculty |
Latest research outputs
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Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers
Jones, Sandra. (2007). Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers. Journal of Public Affairs. 7(2), pp. 148 - 163. https://doi.org/10.1002/pa.256Journal article
Developing proactive communication strategies for a potential pandemic
Jones, Sandra. (2007). Developing proactive communication strategies for a potential pandemic. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 50 - 55Conference item
Children and the Internet: what are 'safe' websites telling our kids about food?
Jones, Sandra. (2007). Children and the Internet: what are 'safe' websites telling our kids about food? Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 44 - 49Conference item
Divide and conquer: adolescents, sun protection and brand loyalty segmentation
Jones, Sandra. (2007). Divide and conquer: adolescents, sun protection and brand loyalty segmentation. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 63 - 69Conference item
Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption
Jones, Sandra. (2007). Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 77 - 82Conference item
Counterfactual thinking in response to hypothetical breast cancer scenarios: a pilot study
Jones, Sandra. (2007). Counterfactual thinking in response to hypothetical breast cancer scenarios: a pilot study. Annual Australian Psychological Society Conference. Australia: Australian Psychological Society. pp. 67 - 71Conference item
The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends
Humpel, Nancy, Magee, Christopher and Jones, Sandra. (2007). The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends. Supportive Care in Cancer. 15(6), pp. 621 - 630. https://doi.org/10.1007/s00520-006-0207-6Journal article
Health claims for food made in Australian magazine advertisements
Williams, Peter, Tapsell, Linda, Jones, Sandra and Andrews, Kelly L.. (2007). Health claims for food made in Australian magazine advertisements. Nutrition and Dietetics. 64(4), pp. 234 - 240. https://doi.org/10.1111/j.1747-0080.2007.00171.xJournal article
Global public health communication: challenges, perspectives and strategies
Jones, Sandra. (2006). Global public health communication: challenges, perspectives and strategies. Health Promotion Journal of Australia. 17(1), pp. 73 - 74.Journal article
Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs?
Jones, Sandra. (2006). Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 37Conference item
Ethical issues in social marketing: a review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements
Jones, Sandra. (2006). Ethical issues in social marketing: a review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle.Conference item
Older adults' perceptions and understanding of direct-to-consumer advertising
Jones, Sandra and Mullan, Judy. (2006). Older adults' perceptions and understanding of direct-to-consumer advertising. Journal of Consumer Marketing. 23(1), pp. 6 - 14. https://doi.org/10.1108/07363760610641118Journal article
POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking?
Jones, Sandra. (2006). POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7Conference item
Incidental depiction of smoking in Australian young women's magazines: have we progressed since the 1990's?
Jones, Sandra. (2006). Incidental depiction of smoking in Australian young women's magazines: have we progressed since the 1990's? Marketing and Public Policy Conference Marketing and Public Policy Conference. United States of America: College of Business Administration. pp. 1 - 8Conference item
Adolescents, sun protection and social marketing
Lynch, Melissa and Jones, Sandra. (2006). Adolescents, sun protection and social marketing. Controversies in social marketing : The way forward : Third Australasian Non-profit and Social Marketing Conference. University of Newcastle, Callaghan, New South Wales, Australia 10 - 11 Aug 2006 Callaghan, New South Wales: University of Newcastle.Conference paper
Direct-to-consumer branding of prescription medicines in Australia
Jones, Sandra. (2006). Direct-to-consumer branding of prescription medicines in Australia. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8Conference item
Alcohol and sport : Can we have one without the other?
Jones, Sandra C., Phillipson, Lyn and Lynch, Melissa. (2006). Alcohol and sport : Can we have one without the other? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006. Queensland University of Technology, Gardens Point Campus, Brisbane, Queensland, Australia 04 - 06 Dec 2006 Brisbane, Queensland: Australian and New Zealand Marketing Academy.Conference paper
Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice
Jones, Sandra. (2006). Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle. pp. 1 - 6Conference item
Who's saying what about food advertising to children?
Jones, Sandra. (2006). Who's saying what about food advertising to children? At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle.Conference item
Marketing experts' assessment of nutritional claims in Australian food advertising
Jones, Sandra. (2006). Marketing experts' assessment of nutritional claims in Australian food advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7Conference item
Using marketing segmentation theory to select target markets for sun protection campaigns
Jones, Sandra. (2005). Using marketing segmentation theory to select target markets for sun protection campaigns. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 144 - 149Conference item
Beer, boats and breasts : Response to a controversial alcohol advertising campaign
Jones, Sandra C.. (2005). Beer, boats and breasts : Response to a controversial alcohol advertising campaign. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2005. Fremantle, Western Australia, Australia 05 - 07 Dec 2005 Fremantle, Western Australia: Australian and New Zealand Marketing Academy. pp. 77-83Conference paper
A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns
Jones, Sandra C., Iverson, Donald C., Penman, Andrew and Tang, Anita. (2005). A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Melbourne, Victoria: Melbourne, Deakin University. pp. 1-6Conference paper
Improving sun protection behaviour through evidence-based campaigns
Jones, Sandra. (2005). Improving sun protection behaviour through evidence-based campaigns. NSW Public Health Bulletin. 16(41984), pp. 189 - 191. https://doi.org/10.1071/NB05053Journal article
Increasing the efficacy of breast cancer risk communications: Contributions from behavioural science and marketing
Jones, Sandra. (2005). Increasing the efficacy of breast cancer risk communications: Contributions from behavioural science and marketing. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: Melbourne, Deakin University.Conference item
Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns
Jones, Sandra. (2005). Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns. Health Promotion Journal of Australia. 16(2), pp. 124 - 128.Journal article
Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors
Jones, Sandra. (2005). Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors. Journal of Evidence-Based Complementary and Alternative Medicine. 10(3), pp. 163 - 174. https://doi.org/10.1177/1533210105283386Journal article
The relationship between media exposure & awareness of health behaviour guidelines among older Australians
Jones, Sandra. (2005). The relationship between media exposure & awareness of health behaviour guidelines among older Australians. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 138 - 143Conference item
Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study
Jones, Sandra. (2005). Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 164 - 170Conference item
Message framing effects in exercise promotion: Confounded by linguistic complexity?
Jones, Sandra. (2005). Message framing effects in exercise promotion: Confounded by linguistic complexity? At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: Melbourne, Deakin University.Conference item
Australian industry responses to current ethical dilemmas - Fast cars and fast food
Jones, Sandra C.. (2005). Australian industry responses to current ethical dilemmas - Fast cars and fast food. Discourse, Diversity and Distinction : Macromarketing at 30 Years : 30th Annual Macromarketing Conference. St. Petersburg, Florida, United States of America 28 - 31 May 2005 St. Petersburg, Florida: The Macromarketing Society, Inc. pp. 64-72Conference paper
Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender?
Jones, Sandra C.. (2005). Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender? Discourse, Diversity and Distinction : Macromarketing at 30 Years : 30th Annual Macromarketing Conference. St. Petersburg, Florida, United States of America 28 - 31 May 2005 St. Petersburg, Florida: The Macromarketing Society, Inc. pp. 96-103Conference paper
Parents' inferences about other parents' motives for food choices for children: A pilot study
Jones, Sandra. (2005). Parents' inferences about other parents' motives for food choices for children: A pilot study. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 129 - 134Conference item
Changes in beliefs about cancer in Western Australia, 1964-2001
Jones, Sandra. (2004). Changes in beliefs about cancer in Western Australia, 1964-2001. Medical Journal of Australia. 181(1), pp. 23 - 25.Journal article
Drug education messages: Some evidence for lack of framing effects
Jones, Sandra. (2004). Drug education messages: Some evidence for lack of framing effects. Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 120 - 125Conference item
Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages?
Jones, Sandra. (2004). Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages? Journal of Health Communication: international perspectives. 9(4), pp. 309 - 325. https://doi.org/10.1080/10810730490468441Journal article
Does theory inform practice in health promotion in Australia?
Jones, Sandra and Donovan, Robert. (2004). Does theory inform practice in health promotion in Australia? Health Education Research. 19(1), pp. 1 - 14. https://doi.org/10.1093/her/cyg002Journal article
Using the nominal group technique to select the most appropriate topics for postgraduate research students' seminars
Jones, Sandra. (2004). Using the nominal group technique to select the most appropriate topics for postgraduate research students' seminars. Journal of University Teaching & Learning Practice. 1(1), pp. 20 - 34.Journal article
Using Fear Appeals to Promote Cancer Screening - Are We Scaring the Wrong People?
Jones, Sandra. (2004). Using Fear Appeals to Promote Cancer Screening - Are We Scaring the Wrong People? Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 19 - 24Conference item
Special Issue Editorial: Fear Appeals in Social Marketing Campaigns
Jones, Sandra. (2004). Special Issue Editorial: Fear Appeals in Social Marketing Campaigns. Psychology and Marketing. 21(11), pp. 885 - 887.Journal article
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