Generating new directions for reducing dog and koala interactions : A social marketing formative research study

Journal article


Rundle-Thiele, Sharyn, Pang, Bo, Knox, Kathy, David, Patricia, Parkinson, Joy and Hussenoeder, Felix. (2019). Generating new directions for reducing dog and koala interactions : A social marketing formative research study. Australasian Journal of Environmental Management. 26(2), pp. 173-187. https://doi.org/10.1080/14486563.2019.1599740
AuthorsRundle-Thiele, Sharyn, Pang, Bo, Knox, Kathy, David, Patricia, Parkinson, Joy and Hussenoeder, Felix
Abstract

Koala populations are declining. Conservation of this Australian icon requires a whole of community approach. To effect change, researchers and practitioners must effectively engage the target community, be open to different ways of thinking, and be receptive to new ideas and directions that match the times. This article reports the application of social marketing to decrease dog and koala interactions. A comprehensive program of formative research including a systematic literature review, expert interviews, online surveys and co-design sessions were employed to identify novel ideas and audience-focused strategies that can be applied to reduce dog and koala interactions. Results indicate that dog owners seek a non-koala focussed, dog training program that shows them what to do and a targeted approach alerting them to koala presence in addition to education and awareness efforts favoured by experts. This study indicates the need for more human centred research, which has been absent to date, given identified incongruence between expert and community views. We propose that audience-focused behaviour management strategies will, in turn, increase target audience adoption, campaign reach and promote effective community engagement with programs.

Keywordssocial marketing; formative research; koalas; dogs; management; co-design
Year2019
JournalAustralasian Journal of Environmental Management
Journal citation26 (2), pp. 173-187
PublisherTaylor & Francis
ISSN1448-6563
Digital Object Identifier (DOI)https://doi.org/10.1080/14486563.2019.1599740
Scopus EID2-s2.0-85066606123
Open accessPublished as green open access
Page range173-187
FunderRedland City Council
Author's accepted manuscript
License
File Access Level
Open
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online30 May 2019
Publication process dates
Deposited18 Oct 2023
Grant IDQ-1792-16/17-ERE
Permalink -

https://acuresearchbank.acu.edu.au/item/8zw68/generating-new-directions-for-reducing-dog-and-koala-interactions-a-social-marketing-formative-research-study

Download files


Author's accepted manuscript
AM_Rundle-Thiele_2019_Generating_new_directions_for_reducing_dog.pdf
License: CC BY-NC-ND 4.0
File access level: Open

Restricted files

Publisher's version

  • 29
    total views
  • 35
    total downloads
  • 0
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

A qualitative study investigating users’ perspective of bariatric surgery online health communities in facilitating social support
Wright, Charlene, Dawson, Danielle, Parkinson, Joy and Hamilton, Kyra. (2024). A qualitative study investigating users’ perspective of bariatric surgery online health communities in facilitating social support. Australian Journal of Psychology. 76(1), pp. 1-10. https://doi.org/10.1080/00049530.2023.2292022
The OzHarvest Nourish Program : An evaluation of a hospitality-based program to support employment for young Australians
Ball, Lauren, Marsh, Julie, Lepre, Breanna, Woollett, Belinda, Baynes, Dan and Parkinson, Joy. (2023). The OzHarvest Nourish Program : An evaluation of a hospitality-based program to support employment for young Australians. Public Health in Practice. 6, pp. 1-17. https://doi.org/10.1016/j.puhip.2023.100431
Using an integrated social cognition model to identify the determinants of QR code check-in compliance behaviors in the COVID-19 pandemic
Mac, Thi Nhung, Phipps, Daniel J., Parkinson, Joy, Cassimatis, Mandy and Hamilton, Kyra. (2023). Using an integrated social cognition model to identify the determinants of QR code check-in compliance behaviors in the COVID-19 pandemic. Journal of Health Psychology. pp. 1-15. https://doi.org/10.1177/13591053231209880
Health action process approach : Promoting physical activity, and fruit and vegetable intake among Australian adults
Parkinson, Joy, Hannan, Thomas, McDonald, Nicole, Moriarty, Stephanie, Nguyen, Tuyet-Mai and Hamilton, Kyra. (2023). Health action process approach : Promoting physical activity, and fruit and vegetable intake among Australian adults. Health Promotion International. 38(4), pp. 1-12. https://doi.org/10.1093/heapro/daad095
Multicomponent approaches to promoting healthy behaviours in people with Type 2 diabetes : An integrative review
Darcy, Morgan, Parkinson, Joy, Ball, Lauren, Norton, Lyza and Hobby, Julie. (2023). Multicomponent approaches to promoting healthy behaviours in people with Type 2 diabetes : An integrative review. Health Promotion International. 38(3), pp. 1-25. https://doi.org/10.1093/heapro/daac042
Promoting adherence to stroke secondary prevention behaviours by imparting behaviour change skills : Protocol for a single-arm pilot trial of Living Well After Stroke
Smith, Stephanie, Parkinson, Joy, Caitens, Thomas, Sanders, Andrea, Murphy, Lisa and Hamilton, Kyra. (2023). Promoting adherence to stroke secondary prevention behaviours by imparting behaviour change skills : Protocol for a single-arm pilot trial of Living Well After Stroke. BMJ Open. 13(1), p. Article e068003. https://doi.org/10.1136/bmjopen-2022-068003
Why “mealtime chatter matters” : A process evaluation of a preventive health brief intervention
Norton, Lyza, Parkinson, Joy, Harris, Neil and Hart, Laura. (2023). Why “mealtime chatter matters” : A process evaluation of a preventive health brief intervention. Health Marketing Quarterly. pp. 1-16. https://doi.org/10.1080/07359683.2023.2219512
Parental food communication and child eating behaviours : A systematic literature review
Norton, Lyza, Parkinson, Joy, Harris, Neil, Darcy, Morgan and Hart, Laura. (2023). Parental food communication and child eating behaviours : A systematic literature review. Health Promotion Journal of Australia. 34(2), pp. 366-378. https://doi.org/10.1002/hpja.604
Disordered eating prevention : Co-designing a brief intervention for use in Community Child Health Services
Norton, Lyza, Parkinson, Joy, Harris, Neil and Hart, Laura M.. (2023). Disordered eating prevention : Co-designing a brief intervention for use in Community Child Health Services. Health Marketing Quarterly. pp. 1-22. https://doi.org/10.1080/07359683.2023.2220511
Examining the feasibility of a brief parent intervention designed to promote positive food communication with infants
Norton, Lyza, Parkinson, Joy, MacGuinness, Margaret, Harris, Neil and Hart, Laura. (2023). Examining the feasibility of a brief parent intervention designed to promote positive food communication with infants. Pilot and Feasibility Studies. 9(1), p. Article 93. https://doi.org/10.1186/s40814-023-01328-9
Community organising frameworks, models, and processes to improve health : A systematic scoping review
Kadariya, Shanti, Ball, Lauren, Chua, David, Ryding, Henriette, Hobby, Julie, Marsh, Julie, Bartrim, Karly, Mitchell, Lana and Parkinson, Joy. (2023). Community organising frameworks, models, and processes to improve health : A systematic scoping review. International Journal of Environmental Research and Public Health. 20(7), p. Article 5341. https://doi.org/10.3390/ijerph20075341
Creating an implementation enhancement plan for a digital patient fall prevention platform using the CFIR-ERIC approach : A qualitative study
Delaforce, Alana, Li, Jane, Grujovski, Melisa, Parkinson, Joy, Richards, Paula, Fahy, Michael, Good, Norman and Jayasena, Rajiv. (2023). Creating an implementation enhancement plan for a digital patient fall prevention platform using the CFIR-ERIC approach : A qualitative study. International Journal of Environmental Research and Public Health. 20(5), p. Article 3794. https://doi.org/10.3390/ijerph20053794
An integrative literature review of interventions to protect people with disabilities from domestic and family violence
Saleme, Pamela, Seydel, Tori, Pang, Bo, Deshpande, Sameer and Parkinson, Joy. (2023). An integrative literature review of interventions to protect people with disabilities from domestic and family violence. International Journal of Environmental Research and Public Health. 20(3), p. Article 2145. https://doi.org/10.3390/ijerph20032145
The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact
Parkinson, Joy, Clark, Kristen and McIntosh, Tegan. (2023). The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact. Health Marketing Quarterly. pp. 1-22. https://doi.org/10.1080/07359683.2023.2211853
Co-creating and evaluating social marketing programs : A living lab approach
Saleme, Pamela, Dietrich, Timo, Pang, Bo and Parkinson, Joy. (2023). Co-creating and evaluating social marketing programs : A living lab approach. Journal of Social Marketing. 13(3), pp. 399-418. https://doi.org/10.1108/JSOCM-06-2022-0124
Evaluation of the social impact of marketing
Parkinson, Joy and Naidu, Jay. (2022). Evaluation of the social impact of marketing. In The Routledge Companion To Marketing And Society pp. 69-90 Routledge. https://doi.org/10.4324/9781003028079-7
Changes in health behaviours in adults at-risk of chronic disease : Primary outcomes from the My health for life program
Seib, Charrlotte, Moriarty, Stephanie, McDonald, Nicole, Anderson, Debra and Parkinson, Joy. (2022). Changes in health behaviours in adults at-risk of chronic disease : Primary outcomes from the My health for life program. BMC Public Health. 22(1), p. Article 1648. https://doi.org/10.1186/s12889-022-14056-1
Geographic remoteness and socioeconomic disadvantage reduce the supportiveness of food and physical activity environments in Australia
Darcy, Morgan, Parkinson, Joy, McDonald, Nicole, Moriarty, Stephanie, Kadariya, Shanti and Sapkota, Diksha. (2022). Geographic remoteness and socioeconomic disadvantage reduce the supportiveness of food and physical activity environments in Australia. Australian and New Zealand Journal of Public Health. 46(3), pp. 346-353. https://doi.org/10.1111/1753-6405.13227
Preventing littering : It’s not all about sticks!
Almosa, Yara, Parkinson, Joy and Rundle-Thiele, Sharyn. (2022). Preventing littering : It’s not all about sticks! Journal of Nonprofit and Public Sector Marketing. 34(4), pp. 371-394. https://doi.org/10.1080/10495142.2020.1865236
A socio-cognitive review of healthy eating programs in Australian Indigenous communities
Harris, Jessica, Carins, Julia, Parkinson, Joy and Bodle, Kerry. (2022). A socio-cognitive review of healthy eating programs in Australian Indigenous communities. International Journal of Environmental Research and Public Health. 19(15), p. Article 9314. https://doi.org/10.3390/ijerph19159314
Have farmers had enough of experts?
Rust, Niki A., Stankovics, Petra, Jarvis, Rebecca M., Morris-Trainor, Zara, de Vries, Jasper R., Ingram, Julie, Mills, Jane, Glikman, Jenny A., Parkinson, Joy, Toth, Zoltan, Hansda, Regina, McMorran, Rob, Glass, Jayne and Reed, Mark S.. (2022). Have farmers had enough of experts? Environmental Management. 69(1), pp. 31-44. https://doi.org/10.1007/s00267-021-01546-y
Influencer marketing : Sponsorship disclosure and value co-creation behaviour
Bu, Yi, Parkinson, Joy and Thaichon, Park. (2022). Influencer marketing : Sponsorship disclosure and value co-creation behaviour. Marketing Intelligence and Planning. 40(7), pp. 854-870. https://doi.org/10.1108/MIP-09-2021-0310
Rethinking customer engagement design : Using customer-mobilized engagement (CME) to grow business networks
Davey, Janet, O'Brien, Ingrid, Ouschan, Robyn and Parkinson, Joy. (2022). Rethinking customer engagement design : Using customer-mobilized engagement (CME) to grow business networks. Industrial Marketing Management. 105, pp. 453-466. https://doi.org/10.1016/j.indmarman.2022.07.001
Effectiveness of interventions to improve health behaviours of health professionals : A systematic review
Hobby, Julie, Crowley, Jennifer, Barnes, Katelyn A., Mitchell, Lana, Parkinson, Joy and Ball, Lauren. (2022). Effectiveness of interventions to improve health behaviours of health professionals : A systematic review. BMJ Open. 12(9), p. Article e058955. https://doi.org/10.1136/bmjopen-2021-058955
Using a Collective Impact framework to evaluate an Australian health alliance for improving health outcomes
Parkinson, Joy, Hannan, Thomas, McDonald, Nicole, Moriarty, Stephanie, Nguyen, Mai and Ball, Lauren. (2022). Using a Collective Impact framework to evaluate an Australian health alliance for improving health outcomes. Health Promotion International. 37(6), pp. 1-12. https://doi.org/10.1093/heapro/daac148
Exploring health professionals’ perceptions of how their own diet influences their self-efficacy in providing nutrition care
Hobby, Julie, Parkinson, Joy and Ball, Lauren. (2022). Exploring health professionals’ perceptions of how their own diet influences their self-efficacy in providing nutrition care. Psychology and Health. pp. 1-16. https://doi.org/10.1080/08870446.2022.2069246
A multi-component evaluation framework of a state-wide preventive health program : My health for life
Parkinson, Joy, McDonald, Nicole, Seib, Charrlotte, Moriarty, Stephanie and Anderson, Debra. (2022). A multi-component evaluation framework of a state-wide preventive health program : My health for life. Health Promotion Journal of Australia. 33(S1), pp. 271-277. https://doi.org/10.1002/hpja.591
Influencer marketing : Homophily, customer value co-creation behaviour and purchase intention
Bu, Yi, Parkinson, Joy and Thaichon, Park. (2022). Influencer marketing : Homophily, customer value co-creation behaviour and purchase intention. Journal of Retailing and Consumer Services. 66, p. Article 102904. https://doi.org/10.1016/j.jretconser.2021.102904
Personal goals in consumers' adoption of mHealth services
Schuster, Lisa and Parkinson, Joy. (2022). Personal goals in consumers' adoption of mHealth services. Journal of Service Theory and Practice. 32(1), pp. 30-51. https://doi.org/10.1108/JSTP-11-2020-0245
Online third places : Supporting well-being through identifying and managing unintended consequences
Parkinson, Joy, Schuster, Lisa and Mulcahy, Rory. (2022). Online third places : Supporting well-being through identifying and managing unintended consequences. Journal of Service Research. 25(1), pp. 108-125. https://doi.org/10.1177/10946705211018860
Postpartum nutrition : Guidance for general practitioners to support high-quality care
Ball, Lauren, de Jersey, Susan, Parkinson, Joy, Vincze, Lisa and Wilkinson, Shelley. (2022). Postpartum nutrition : Guidance for general practitioners to support high-quality care. Australian Journal of General Practice. 51(3), pp. 123-128. https://doi.org/10.31128/AJGP-09-21-6151
MAKE IT COUNT 2018 : Industry Case Study
Knox, Kathy, Parkinson, Joy, Ahani, Ali and Neilsen, Filippa. (2021). MAKE IT COUNT 2018 : Industry Case Study. In Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific pp. 153-177 Springer Singapore. https://doi.org/10.1007/978-981-15-8517-3_8
Design of a digital game intervention to promote socio-emotional skills and prosocial behavior in children
Saleme, Pamela, Dietrich, Timo, Pang, Bo and Parkinson, Joy. (2021). Design of a digital game intervention to promote socio-emotional skills and prosocial behavior in children. Multimodal Technologies and Interaction. 5(10), p. Article 58. https://doi.org/10.3390/mti5100058
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi, Parkinson, Joy and Thaichon, Park. (2021). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal. 29(2), pp. 142-154. https://doi.org/10.1016/j.ausmj.2020.01.001
Unpalatable food for thought : Let marketing research guide effective public obesity interventions
Holden, Stephen S., Zlatevska, Natalina, Parkinson, Joy, Cadario, Romain, Dubelaar, Chris, Lei, Jing, Moore, Elizabeth, Sayarh, Nada, Van Kerckhove, Anneleen and Werle, Carolina. (2021). Unpalatable food for thought : Let marketing research guide effective public obesity interventions. Obesity Reviews. 22(2), p. Article e13141. https://doi.org/10.1111/obr.13141
What factors predict the use of coercive food parenting practices among mothers of young children? An examination of food literacy, disordered eating and parent demographics
Norton, Lyza, Parkinson, Joy, Harris, Neil and Hart, Laura M.. (2021). What factors predict the use of coercive food parenting practices among mothers of young children? An examination of food literacy, disordered eating and parent demographics. International Journal of Environmental Research and Public Health. 18(19), p. Article 10538. https://doi.org/10.3390/ijerph181910538
A gamified approach to promoting empathy in children
Saleme, Pamela, Dietrich, Timo, Pang, Bo and Parkinson, Joy. (2020). A gamified approach to promoting empathy in children. Journal of Social Marketing. 10(3), pp. 321-337. https://doi.org/10.1108/JSOCM-11-2019-0204
Understanding breastfeeding behaviours : A cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia
Gallegos, Danielle, Parkinson, Joy, Duane, Sinead, Domegan, Christine, Jansen, Elena and Russell-Bennett, Rebekah. (2020). Understanding breastfeeding behaviours : A cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia. International Breastfeeding Journal. 15(1), p. Article 103. https://doi.org/10.1186/s13006-020-00344-2
The role of health locus of control in value co-creation for standardized screening services
Davey, Janet, Herbst, Judith, Johns, Raechel, Parkinson, Joy, Russell-Bennett, Rebekah and Zainuddin, Nadia. (2020). The role of health locus of control in value co-creation for standardized screening services. Journal of Service Theory and Practice. 30(1), pp. 31-55. https://doi.org/10.1108/JSTP-08-2018-0180
Meeting of the minds : Research priorities for value co-creation in dialogical conferences
Parkinson, Joy and Davey, Janet. (2020). Meeting of the minds : Research priorities for value co-creation in dialogical conferences. Journal of Services Marketing. 35(4), pp. 401-411. https://doi.org/10.1108/JSM-06-2020-0207
Prosocial digital games for youth : A systematic review of interventions
Saleme, Pamela, Pang, Bo, Dietrich, Timo and Parkinson, Joy. (2020). Prosocial digital games for youth : A systematic review of interventions. Computers in Human Behavior Reports. 2, p. Article 100039. https://doi.org/10.1016/j.chbr.2020.100039
When less is more : The impact of macro and micro social media influencers’ disclosure
Kay, Samantha, Mulcahy, Rory and Parkinson, Joy. (2020). When less is more : The impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management. 36(3-4), pp. 248-278. https://doi.org/10.1080/0267257X.2020.1718740
Engaging the dog owner community in the design of an effective koala aversion program
David, Patricia, Rundle-Thiele, Sharyn, Pang, Bo, Knox, Kathy, Parkinson, Joy and Hussenoeder, Felix. (2019). Engaging the dog owner community in the design of an effective koala aversion program. Social Marketing Quarterly. 25(1), pp. 55-68. https://doi.org/10.1177/1524500418821583
Reducing health inequalities trough digital options in mental health : A physician’s perspective
Taiminen, Heini M., Saraniemi, Saila, Joffe, Grigori, Stenberg, Jan-Henry and Parkinson, Joy. (2019). Reducing health inequalities trough digital options in mental health : A physician’s perspective. Health Marketing Quarterly. 36(2), pp. 93-106. https://doi.org/10.1080/07359683.2019.1575059
A transformative valueco-creation framework foronline services
Parkinson, Joy, Mulcahy, Rory Francis, Schuster, Lisa and Taiminen, Heini. (2019). A transformative valueco-creation framework foronline services. Journal of Service Theory and Practice. 29(3), pp. 353-374. https://doi.org/10.1108/JSTP-04-2018-0098
Just how prepared are you? An application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate, Parkinson, Joy and Krisjanous, Jayne. (2018). Just how prepared are you? An application of marketing segmentation and theory of planned behavior for disaster preparation. Journal of Nonprofit and Public Sector Marketing. 30(4), pp. 413-443. https://doi.org/10.1080/10495142.2018.1452830
Incorporating digital self-services into integrated mental health care : A physician’s perspective
Taiminen, Heini Sisko Maarit, Saraniemi, Saila and Parkinson, Joy. (2018). Incorporating digital self-services into integrated mental health care : A physician’s perspective. European Journal of Marketing. 52(11), pp. 2234-2250. https://doi.org/10.1108/EJM-02-2017-0158
Developing the UNICEF Malawi school handwashing program
Parkinson, Joy, Mkandawire, Philip C., Dietrich, Timo, Badejo, Abi, Kadir, Mohammad and Tembo, Violet. (2018). Developing the UNICEF Malawi school handwashing program. Social Marketing Quarterly. 24(2), pp. 74-88. https://doi.org/10.1177/1524500418766355
Challenging the planned behavior approach in social marketing : Emotion and experience matter
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine. (2018). Challenging the planned behavior approach in social marketing : Emotion and experience matter. European Journal of Marketing. 52(3-4), pp. 837-865. https://doi.org/10.1108/EJM-05-2016-0309
Alcohol warning label awareness and attention : A multi-method study
Pham, Cuong, Rundle-Thiele, Sharyn, Parkinson, Joy and Li, Shanshi. (2018). Alcohol warning label awareness and attention : A multi-method study. Alcohol and Alcoholism. 53(1), pp. 39-45. https://doi.org/10.1093/alcalc/agx087
Lifestyle interventions for improving health and health behaviours in women with type 2 diabetes : A systematic review of the literature 2011–2017
Seib, Charrlotte, Parkinson, Joy, McDonald, Nicole, Fujihira, Haruka, Zietek, Stephanie and Anderson, Debra. (2018). Lifestyle interventions for improving health and health behaviours in women with type 2 diabetes : A systematic review of the literature 2011–2017. Maturitas. 111, pp. 1-14. https://doi.org/10.1016/j.maturitas.2018.02.008