Meeting of the minds : Research priorities for value co-creation in dialogical conferences

Journal article

Parkinson, Joy and Davey, Janet. (2020). Meeting of the minds : Research priorities for value co-creation in dialogical conferences. Journal of Services Marketing. 35(4), pp. 401-411. https://doi.org/10.1108/JSM-06-2020-0207
AuthorsParkinson, Joy and Davey, Janet
Abstract

Purpose
This paper aims to explain the development of the dialogical conference, develop a framework for understanding the social construction of the dialogical conference and provide research priorities for further developing the practice in the services marketing discipline.

Design/methodology/approach
The growing challenge for service researchers is to generate new theory and knowledge to solve complex problems. Dialogical conferences offer an avenue to develop solutions in response to this challenge. Value co-creation provides a useful lens through which to view dialogical conferences. We draw on Ranjan and Read’s (2016) value-in-use and value co-production and Ramaswamy and Ozcan’s (2018) interactive engagement platforms for value co-creation. Mindful of the contributions of both, the paper presents an integrative framework that describes the relationships between the concepts to provide a firm grounding for developing dialogical conferences.

Findings
By mapping value co-creating activities in dialogical conferences according to the APPI framework – artifacts, persons, processes and interfaces – on to value-in-use and value co-production, we propose a new category of value-in-use, equality, to the conceptualisation of value co-creation outcomes. Equality in contribution, attribution and effort is under-represented in value co-creation.

Originality/value
Dialogical conferences are increasingly important for knowledge generation and creating potential for action, yet are underexplored in service research. This paper contributes to the literature by using service logic and dialogical conferences to extend our knowledge of value co-creation interactive platforms and outcomes. Second, we demonstrate the value of dialogical conferences for facilitating meaningful service research and knowledge development. Finally, the authors identify research priorities to encourage further work on extending the understanding and application of dialogical interactive platforms and value co-creation to enable the service community to be responsive in solving complex problems through service offerings.

Keywordsco-creation; service systems; transformative
Year2020
JournalJournal of Services Marketing
Journal citation35 (4), pp. 401-411
PublisherEmerald Group Publishing Limited
ISSN0887-6045
Digital Object Identifier (DOI)https://doi.org/10.1108/JSM-06-2020-0207
Scopus EID2-s2.0-85097963419
Open accessPublished as green open access
Page range401-411
Author's accepted manuscript
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All rights reserved
File Access Level
Open
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online14 Dec 2020
Publication process dates
Accepted04 Nov 2020
Deposited19 Oct 2023
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