Why “mealtime chatter matters” : A process evaluation of a preventive health brief intervention

Journal article

Norton, Lyza, Parkinson, Joy, Harris, Neil and Hart, Laura. (2023). Why “mealtime chatter matters” : A process evaluation of a preventive health brief intervention. Health Marketing Quarterly. pp. 1-16. https://doi.org/10.1080/07359683.2023.2219512
AuthorsNorton, Lyza, Parkinson, Joy, Harris, Neil and Hart, Laura
Abstract

How parents communicate about food is important for building children’s emotional relationships with food. “Mealtime Chatter Matters” (MCM) is an evidence-informed brief intervention providing behavioral strategies for parents focusing on positive communication at mealtimes. This process study explored parents’ experiences of the brief intervention. Nine mothers participated in interviews, followed by a qualitative inductive analysis. Findings revealed the strengths and weaknesses of MCM and critical reflections of participants’ experiences that can be used to inform future program strategies. This study has important health marketing implications for developing preventive health resources and indicates that future research on mealtime communication is warranted.

Keywordsdisordered eating; food communication; health marketing; prevention; primary care
Year2023
JournalHealth Marketing Quarterly
Journal citationpp. 1-16
PublisherRoutledge
ISSN0735-9683
Digital Object Identifier (DOI)https://doi.org/10.1080/07359683.2023.2219512
PubMed ID37314365
Scopus EID2-s2.0-85161926028
Page range1-16
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusIn press
Publication dates
Online14 Jun 2023
Publication process dates
Deposited30 Oct 2023
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