Challenging the planned behavior approach in social marketing : Emotion and experience matter
Journal article
Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine. (2018). Challenging the planned behavior approach in social marketing : Emotion and experience matter. European Journal of Marketing. 52(3-4), pp. 837-865. https://doi.org/10.1108/EJM-05-2016-0309
Authors | Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine |
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Abstract | Purpose Design/methodology/approach Findings Practical implications Originality/value |
Keywords | emotions; experience; social marketing; model of goal-directed behavior; breastfeeding; complex social behavior |
Year | 2018 |
Journal | European Journal of Marketing |
Journal citation | 52 (3-4), pp. 837-865 |
Publisher | Emerald Group Publishing Limited |
ISSN | 0309-0566 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/EJM-05-2016-0309 |
Scopus EID | 2-s2.0-85040786202 |
Page range | 837-865 |
Publisher's version | License All rights reserved File Access Level Controlled |
Output status | Published |
Publication dates | |
Online | 24 Jan 2018 |
Publication process dates | |
Accepted | 19 Nov 2017 |
Deposited | 19 Oct 2023 |
https://acuresearchbank.acu.edu.au/item/8zwqy/challenging-the-planned-behavior-approach-in-social-marketing-emotion-and-experience-matter
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