The application of artificial intelligence in health communication development : A scoping review

Journal article

Weingott, Sam and Parkinson, Joy. (2025). The application of artificial intelligence in health communication development : A scoping review. Health Marketing Quarterly. 42(1), pp. 67-109. https://doi.org/10.1080/07359683.2024.2422206
AuthorsWeingott, Sam and Parkinson, Joy
Abstract

This scoping review explores the integration of Artificial Intelligence (AI) with communication, behavioral, and social theories to enhance health behavior interventions. A systematic search of articles published through February 2024, following PRISMA guidelines, identified 28 relevant studies from 13,723 screened. These studies, conducted across various countries, addressed health issues such as smoking cessation, musculoskeletal injuries, diabetes, chronic diseases and mental health using AI-driven tools like chatbots and apps. Despite AI’s potential, a gap exists in aligning technical advancements with theoretical frameworks. The proposed AI Impact Communications Model (AI-ICM) aims to bridge this gap, offering a road map for future research and practice.

Keywordsartificial intelligence; behavioral change; chatbots; communication theories; health communications; health marketing; impact; impact communications; integrated health strategies; machine learning; natural language processing; predictive analytics
Year2025
JournalHealth Marketing Quarterly
Journal citation42 (1), pp. 67-109
PublisherRoutledge
ISSN1545-0864
Digital Object Identifier (DOI)https://doi.org/10.1080/07359683.2024.2422206
PubMed ID39556410
Scopus EID2-s2.0-85209685713
Open accessPublished as ‘gold’ (paid) open access
Page range67-109
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Open
Output statusPublished
Publication dates
Online18 Nov 2024
Publication process dates
Deposited11 Jun 2025
Additional information

© 2024 The Author(s). Published with license by Taylor & Francis Group, LLC. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.

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