Incorporating digital self-services into integrated mental health care : A physician’s perspective

Journal article

Taiminen, Heini Sisko Maarit, Saraniemi, Saila and Parkinson, Joy. (2018). Incorporating digital self-services into integrated mental health care : A physician’s perspective. European Journal of Marketing. 52(11), pp. 2234-2250. https://doi.org/10.1108/EJM-02-2017-0158
AuthorsTaiminen, Heini Sisko Maarit, Saraniemi, Saila and Parkinson, Joy
Abstract

Purpose
This paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into integrated mental health care from the physician’s perspective. Service marketing and information systems literature are combined in the context of mental health-care delivery.

Design/methodology/approach
An online survey of 412 Finnish physicians was undertaken to understand physicians’ acceptance of cCBT. The study applies thematic analysis and structural equation modeling to answer its research questions.

Findings
Adopting a service marketing perspective helps understand how digital self-services can be incorporated in health-care delivery. The findings suggest that value creation within this context should be seen as an intertwined process where value co-creation and self-creation should occur seamlessly at different stages. Furthermore, the usefulness of having a value self-creation supervisor was identified. These value creation logic changes should be understood and enabled to incorporate digital self-services into integrated mental health-care delivery.

Research limitations/implications
Because health-care systems vary across countries, strengthening understanding through exploring different contexts is crucial.

Practical implications
Assistance should be provided to physicians to enable better understanding of the application and suitability of digital self-service as a treatment option (such as cCBT) within their profession. Additionally, supportive facilitating conditions should be created to incorporate them as part of integrated care chain.

Social implications
Digital self-services have the potential to serve goals beyond routine activities in a health-care setting.

Originality/value
This study demonstrates the relevance of service theories within the health-care context and improves understanding of value creation in digital self-services. It also offers a profound depiction of the barriers to acceptance.

Keywordsintegrated care; service providers; value creation; self-service; service separation; computerized cognitive behavioural therapy
Year2018
JournalEuropean Journal of Marketing
Journal citation52 (11), pp. 2234-2250
PublisherEmerald Group Publishing Limited
ISSN0309-0566
Digital Object Identifier (DOI)https://doi.org/10.1108/EJM-02-2017-0158
Scopus EID2-s2.0-85055448724
Open accessPublished as green open access
Page range2234-2250
FunderFinnish Funding Agency for Technology and Innovation
Universities of Oulu, Jyväskylä
VTT Technical Research Centre of Finland
Author's accepted manuscript
License
All rights reserved
File Access Level
Open
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online22 Oct 2018
Publication process dates
Accepted19 Jun 2018
Deposited20 Oct 2023
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