Alcohol energy drinks : Engaging young consumers in co-creation of alcohol related harm
Conference paper
Jones, Sandra C. and Barrie, Lance. (2009). Alcohol energy drinks : Engaging young consumers in co-creation of alcohol related harm. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. Crown Promenade, Melbourne, Victoria, Australia 30 Nov - 02 Dec 2009 Melbourne, Victoria: Australian and New Zealand Marketing Academy. pp. 1-8
Authors | Jones, Sandra C. and Barrie, Lance |
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Type | Conference paper |
Abstract | Alcohol-energy drinks are a relatively new entry to the alcohol market, but have rapidly gained popularity among young drinkers. Unfortunately, these products are also associated with higher levels of alcohol-related harm, including negative health effects and increased levels of aggression and violence. This paper reports on the social image functions served by these products, as perceived by university students; and suggests that there is a need to look beyond alcohol advertising to other factors that increase consumption – including pricing, distribution, use of social media, and consumer co-creation of brand image. |
Keywords | attitude; behaviour; experience; perception; public health; responsibility; alcohol |
Year | 2009 |
Publisher | Australian and New Zealand Marketing Academy |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Book title | Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009 |
Page range | 1-8 |
Web address (URL) of conference proceedings | https://web.archive.org/web/20171113200913/http://www.duplication.net.au/ANZMAC09/Menu.html |
https://anzmac2009.org/ | |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2009 |
Place of publication | Melbourne, Victoria |
https://acuresearchbank.acu.edu.au/item/88w3y/alcohol-energy-drinks-engaging-young-consumers-in-co-creation-of-alcohol-related-harm
Download files
Publisher's version
Jones_2009_Alcohol_energy_drinks_Engaging_young_consumers.pdf | |
License: All rights reserved | |
File access level: Open |
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