Disease awareness advertisements in Australian magazines: an analysis of content and compliance
Conference paper
Hall, Danika V. and Jones, Sandra C.. (2009). Disease awareness advertisements in Australian magazines: an analysis of content and compliance. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Melbourne, Victoria: Australian and New Zealand Marketing Academy. pp. 1-9
Authors | Hall, Danika V. and Jones, Sandra C. |
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Type | Conference paper |
Abstract | In Australia, Direct to Consumer Advertising (DTCA) of prescription medicine is prohibited; however pharmaceutical companies can communicate directly with consumers via Disease Awareness Advertising (DAA). DAA can contain information about a disease including treatment information, but cannot mention the name of a particular product or brand. DAA is currently regulated by the industry body Medicines Australia (MA). In the current study, content analysis methodology was used to determine the extent and nature of DAA in popular Australian women’s magazines which were monitored for 12 months. Findings relating to the use of visual appeals in the imagery and rational appeals in the text are presented and discussed, along with advertisements found to be in breach of the MA Code of Conduct. Keywords: disease advertising, pharmaceutical, regulation, content analysis, DTCA |
Keywords | disease advertising; pharmaceutical; regulation; content analysis; DTCA |
Year | 2009 |
Publisher | Australian and New Zealand Marketing Academy |
Web address (URL) | https://web.archive.org/web/20170422113707/http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-153.pdf |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Page range | 1-9 |
Web address (URL) of conference proceedings | https://web.archive.org/web/20170422113707/http://www.duplication.net.au/ANZMAC09/Papers.html |
https://anzmac2009.org/ | |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2009 |
Additional information | Bronze open access. |
Place of publication | Melbourne, Victoria |
https://acuresearchbank.acu.edu.au/item/8v618/disease-awareness-advertisements-in-australian-magazines-an-analysis-of-content-and-compliance
Download files
Publisher's version
OA_Hall_2009_Disease_awareness_advertisements_in_Australian_magazines.pdf | |
License: All rights reserved | |
File access level: Open |
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