Preventing the spread of colds and flu: a University based social marketing campaign

Conference item


Jones, Sandra C. 2012. Preventing the spread of colds and flu: a University based social marketing campaign. ISM 2012: 2012 International Social Marketing Conference. Brisbane, Australia: Griffith University. pp. 118 - 121
AuthorsJones, Sandra C.
Abstract

Each year seasonal influenza in Australia causes an estimated 18,000 hospitalisations, 300,000 General Practitioner consultations, and 1,500 to 3,500 deaths (Newall et al., 2007). Influenza and other viral infections are commonly spread person-to-person by inhaling infectious droplets transmitted when talking, coughing or sneezing (NSW Ministry of Health, 2011). Viruses can survive for an hour or more in the air of closed environments (Weber and Stilianakis, 2008); transmission of the virus from tissues to hands is possible for up to 15 minutes, and from surfaces to hands for up to five minutes (Bean et al., 1982). Individuals in closed communities such as schools, hospitals and aged care facilities are at high risk of contracting an infectious illness as the spread of the virus is aided by humidity and diminished ventilation (Collignon and Carnie, 2006). Transmission risks in universities are similar to those in other closed communities as they host a large number of students and staff daily; these students and staff use shared facilities and spend time indoors in classrooms, libraries and offices. This presents a serious public health issue for universities (Beaton et al., 2007).

Year2012
PublisherGriffith University
Web address (URL)http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1018&context=sspapers
Open accessOpen access
Publisher's version
Page range118 - 121
Research GroupCentre for Health and Social Research
Place of publicationBrisbane, Australia
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Bonney, Andrew, Jones, Sandra, Iverson, Don and Magee, Christopher 2014. Trust, continuity and agency : Keys to understanding older patients' attitudes to general practice trainees. Education for Health: change in learning and practice. 27 (1), pp. 39 - 46. https://doi.org/10.4103/1357-6283.134308
Implementing a virtual community of practice for family physician training: A mixed-methods case study
Barnett, Stephen, Jones, Sandra C., Caton, Tim, Iverson, Don, Bennett, Sue and Robinson, Laura 2014. Implementing a virtual community of practice for family physician training: A mixed-methods case study. Journal of Medical Internet Research. 16 (3), pp. 1 - 14. https://doi.org/10.2196/jmir.3083
'Wide-awake drunkenness'? Investigating the association between alcohol intoxication and stimulant use in the night-time economy
Pennay, Amy, Miller, Peter, Busija, Lucy, Droste, Nicholas, Quinn, Brendan, Jones, Sandra and Lubman, Dan 2014. 'Wide-awake drunkenness'? Investigating the association between alcohol intoxication and stimulant use in the night-time economy. Addiction. 110 (2), pp. 356 - 365. https://doi.org/10.1111/add.12742
Exercise bra discomfort is associated with insufficient exercise levels among Australian women treated for breast cancer
Gho, Sheridan, Munro, Bridget, Jones, Sandra and Steele, Julie 2014. Exercise bra discomfort is associated with insufficient exercise levels among Australian women treated for breast cancer. Supportive Care in Cancer. 22, pp. 721 - 729. https://doi.org/10.1007/s00520-013-2027-9
Evidence-based recommendations for building better bras for women treated for breast cancer
Gho, Sheridan A., Munro, Bridget J., Jones, Sandra Carol and Steele, Julie R. 2014. Evidence-based recommendations for building better bras for women treated for breast cancer. Ergonomics. 57 (5), pp. 774 - 786. https://doi.org/10.1080/00140139.2014.897377
Perceptions of family physician trainees and trainers regarding the usefulness of a virtual community of practice
Barnett, Stephen, Jones, Sandra Carol, Bennett, Sue, Iverson, Don and Bonney, Andrew 2013. Perceptions of family physician trainees and trainers regarding the usefulness of a virtual community of practice. Journal of Medical Internet Research. 15 (5), pp. 1 - 12. https://doi.org/10.2196/jmir.2555
Responsibility messages in alcohol advertising - just one more selling tool?
Jones, Sandra 2013. Responsibility messages in alcohol advertising - just one more selling tool? Drug and Alcohol Review. 32 (Suppl. S1), pp. 43 - 44.
The devil is in the detail: determining the content of an internet intervention for older adults with asthma
Jones, Sandra Carol 2013. The devil is in the detail: determining the content of an internet intervention for older adults with asthma. Journal of Asthma and Allergy Educators. 4 (6), pp. 316 - 326. https://doi.org/10.1177/2150129713495057
Promoting asthma awareness to older adults: Formative research for a social marketing campaign
Evers, Uwana, Jones, Sandra Carol, Caputi, Peter and Iverson, Don 2013. Promoting asthma awareness to older adults: Formative research for a social marketing campaign. Journal of Asthma and Allergy Educators. 4 (2), pp. 77 - 84. https://doi.org/10.1177/2150129713481039
Patron offending and intoxication in night-time entertainment districts (POINTED): A study protocol
Miller, Peter G., Pennay, Amy, Jenkinson, Rebecca, Droste, Nicholas, Chikritzhs, Tanya, Tomsen, Stephen, Wadds, Phillip, Jones, Sandra Carol, Palmer, Darren, Barrie, Lance and Lubman, Dan I. 2013. Patron offending and intoxication in night-time entertainment districts (POINTED): A study protocol. The International Journal of Alcohol and Drug Research. https://doi.org/10.7895/ijadr.v2i1.74
My friends Bundy, cruiser and VB: alcohol marketing on facebook
Jones, Sandra 2013. My friends Bundy, cruiser and VB: alcohol marketing on facebook. Drug and Alcohol Review. 32 (Suppl. S1), pp. 44 - 44.
Stigma: still an important issue for adults with asthma
Andrews, Kelly, Jones, Sandra Carol and Mullan, Judy 2013. Stigma: still an important issue for adults with asthma. Journal of Asthma and Allergy Educators. 4 (4), pp. 165 - 171. https://doi.org/10.1177/2150129713481229
Community perceptions of and suggested fundraising strategies for local charities
Hall, Danika, Jones, Sandra C., Andrews, Kelly Lee and Cridland, Elizabeth Kate 2013. Community perceptions of and suggested fundraising strategies for local charities. R. Brodie (ed.) Auckland: University of Auckland. pp. 1 - 7
Asthma in older adults: The need for asthma health promotion activities
Evers, Uwana, Jones, Sandra Carol, Caputi, Peter and Iverson, Don 2013. Asthma in older adults: The need for asthma health promotion activities. Journal of Asthma and Allergy Educators. 4 (4), pp. 183 - 190. https://doi.org/10.1177/2150129713476951
Get Your Life Back': Process and impact evaluation of an asthma social marketing campaign targeting older adults
Evers, Uwana, Jones, Sandra C., Iverson, Don and Caputi, Peter 2013. Get Your Life Back': Process and impact evaluation of an asthma social marketing campaign targeting older adults. BMC Public Health. 13 (759), pp. 1 - 12. https://doi.org/10.1186/1471-2458-13-759
Alcohol advertising during televised Australian Football finals
Jones, Sandra C., Barrie, Lance, Chapman, Michael, Corr, Nicholas J. and Davoren, Sondra 2013. Alcohol advertising during televised Australian Football finals. R. Brodie (ed.) Auckland, New Zealand: University of Auckland. pp. 1 - 7
Addressing stigma and engaging orthodox religious communities around organ and tissue donation
Jones, Sandra 2013. Addressing stigma and engaging orthodox religious communities around organ and tissue donation. Transplantation. 96 (10), pp. S273 - S273.
Perceptions and practices of adults with asthma: a social cognitive analysis
Andrews, Kelly L., Jones, Sandra Carol and Mullan, Judy 2013. Perceptions and practices of adults with asthma: a social cognitive analysis. Journal of Asthma and Allergy Educators. 4 (2), pp. 49 - 56. https://doi.org/10.1177/2150129712454882
“Body bags ready”: Print media coverage of avian influenza in Australia
Jones, Sandra C., Waters, Louise, Byrne, Fiona, Iverson, Don, Sutherland, Max, Gold, Julian and Puplick, Chris 2012. “Body bags ready”: Print media coverage of avian influenza in Australia. Health. 4 (10A), pp. 927 - 932. https://doi.org/10.4236/health.2012.430142
Online advertising: Examining the content and messages within websites targeted at children
Kervin, Lisa, Jones, Sandra C. and Mantei, Jessica 2012. Online advertising: Examining the content and messages within websites targeted at children. E-Learning and Digital Media. 9 (1), pp. 69 - 82. https://doi.org/10.2304/elea.2012.9.1.69
Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities
Jones, Sandra C., Johnson, Kerry M., Phillipson, Lyn, Hall, Danika, Robinson, Laura, Bonney, Andrew D. and Telenta, Joanne 2012. Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities. K. Kubacki and S. Rundle-Thiele (ed.) Brisbane, Australia: Department of Marketing, Griffith University. pp. 114 - 117
Breathlessness is not a normal part of aging: Development and testing of asthma awareness messages for older Australians
Jones, Sandra C., Evers, Uwana, Iverson, Don, Caputi, Peter, Morgan, Sara and Goldman, Michelle 2012. Breathlessness is not a normal part of aging: Development and testing of asthma awareness messages for older Australians. K. Kubacki and S. Rundle-Thiele (ed.) Brisbane, Australia: Department of Marketing, Griffith University. pp. 110 - 113
Toddler milk advertising in Australia: infant formula advertising in disguise?
Berry, Nina J., Jones, Sandra C. and Iverson, Don 2012. Toddler milk advertising in Australia: infant formula advertising in disguise? Australasian Marketing Journal. 20 (1), pp. 24 - 27. https://doi.org/10.1016/j.ausmj.2011.10.011
Pandemic influenza: a global challenge for social marketing marketing
Jones, Sandra and Iverson, Don 2012. Pandemic influenza: a global challenge for social marketing marketing. Health. https://doi.org/10.4236/health.2012.430146
Equal discussion of significant findings? Not confirmation bias, but a focus on the most significant findings
Jones, Sandra 2012. Equal discussion of significant findings? Not confirmation bias, but a focus on the most significant findings. Alcohol and Alcoholism. 47 (1), p. 80. https://doi.org/10.1093/alcalc/agr150
It might be illegal but I'll do it anyway: the problem of underage alcohol supply
Jones, Sandra 2012. It might be illegal but I'll do it anyway: the problem of underage alcohol supply. Drug and Alcohol Review. 31 (Suppl. S1), pp. 22 - 22.
Point-of-sale alcohol promotions in the Perth and Sydney metropolitan areas
Jones, Sandra Carol, Barrie, Lance, Robinson, Laura, Allsop, Steve and Chikritzhs, Tanya 2012. Point-of-sale alcohol promotions in the Perth and Sydney metropolitan areas. Drug and Alcohol Review. 31 (6), pp. 803 - 808. https://doi.org/10.1111/j.1465-3362.2012.00440.x
General Practice training and virtual communities of practice: A review of the literature
Barnett, Stephen, Jones, Sandra C., Bennett, Sue, Iverson, Don and Bonney, Andrew 2012. General Practice training and virtual communities of practice: A review of the literature. BMC Family Practice. 13 (87), pp. 1 - 12. https://doi.org/10.1186/1471-2296-13-87
Riding the wave or paddling in the shallows? Understanding older Australians' use of the internet
Burns, Pippa, Jones, Sandra Carol, Iverson, Don and Caputi, Peter 2012. Riding the wave or paddling in the shallows? Understanding older Australians' use of the internet. Health Promotion Journal of Australia.
Assessing alcohol consumption in older adults: Looking for a solution to inform evaluation of social marketing campaigns
Jones, Sandra C., Barrie, Lance and Robinson, Laura 2012. Assessing alcohol consumption in older adults: Looking for a solution to inform evaluation of social marketing campaigns. K. Kubacki and S. Rundle-Thiele (ed.) Brisbane, Australia: Department of Marketing, Griffith University. pp. 105 - 109
There's a hole in my bucket: internet filters and young people's access to online alcohol marketing
Jones, Sandra 2012. There's a hole in my bucket: internet filters and young people's access to online alcohol marketing. Drug and Alcohol Review. 31 (Suppl. S1), pp. 21 - 22.
Web 2.0: an assessment of social marketing principles
Dooley, J A., Jones, Sandra C. and Iverson, Don 2012. Web 2.0: an assessment of social marketing principles. Journal of Social Marketing. 2 (3), pp. 207 - 221. https://doi.org/10.1108/20426761211265195
Alcohol brand websites: Implications for social marketing
Barrie, Lance, Gordon, Ross and Jones, Sandra C. 2012. Alcohol brand websites: Implications for social marketing. K. Kubacki and S. Rundle-Thiele (ed.) Brisbane, Australia: Department of Marketing, Griffith University. pp. 30 - 33
"I hope this can be shared with everyone in lots of schools": A novel intervention to improve social skills of peers of children with autism
Jones, Sandra C., Telenta, Joanne and McKay, Fiona 2012. "I hope this can be shared with everyone in lots of schools": A novel intervention to improve social skills of peers of children with autism. K. Kubacki and S. Rundle-Thiele (ed.) Brisbane, Australia: Department of Marketing, Griffith University. pp. 122 - 125
Supply Means Supply – what does ‘supply’ mean? Consumer responses to a campaign targeting secondary supply of alcohol to teenagers
Jones, Sandra C., Robinson, Laura, Gilchrist, Heidi and Barrie, Lance 2012. Supply Means Supply – what does ‘supply’ mean? Consumer responses to a campaign targeting secondary supply of alcohol to teenagers. R. Lee (ed.) Perth, Australia: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University. pp. 1 - 7
Implementation and evaluation of a community-based social marketing campaign to create awareness of hypertension as a risk factor for dementia
Andrews, Kelly, Phillipson, Lyn, Jones, Sandra, Hall, Danika, Potter, Jan and Sykes, Gaye 2011. Implementation and evaluation of a community-based social marketing campaign to create awareness of hypertension as a risk factor for dementia. Perth, Australia: Australian and New Zealand Marketing Academics Conference.
'As long as you have some of that, it cancels it out': How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour
Barrie, Lance and Jones, Sandra C. 2011. 'As long as you have some of that, it cancels it out': How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour. Australian and New Zealand Marketing Association Conference (ANZMAC). pp. 1 - 6
Understanding the behaviour of the target market: what do adolescents think about when asked questions about their behaviour in the sun?
Williams, Melinda, Jones, Sandra C., Caputi, Peter and Iverson, Donald C. 2011. Understanding the behaviour of the target market: what do adolescents think about when asked questions about their behaviour in the sun? M. MacCarthy (ed.) Perth, Australia: Edith Cowan University. pp. 1 - 7
Who do parents perceive is pressuring them to buy unhealthy (and healthy) foods?
Jones, Sandra C., Robinson, Laura and Kervin, Lisa 2011. Who do parents perceive is pressuring them to buy unhealthy (and healthy) foods? M. MacCarthy (ed.) Perth, Australia: Edith Cowan University. pp. 1 - 7
Social marketing's response to the alcohol problem: Who's conducting the orchestra?
Jones, Sandra C. and Dreyfus, Shoshana 2011. Social marketing's response to the alcohol problem: Who's conducting the orchestra? in: G. Hastings, K. Angus and C. Bryant (ed.) The SAGE handbook on social marketing United Kingdom: SAGE Publications Inc.. pp. 328
Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia
Phillipson, L., Jones, Sandra C., Hall, Danika K., Eagleton, Katherine and Andrews, Kelly 2011. Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia. Perth, Australia: Australian and New Zealand Marketing Academy.
"You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks
Jones, Sandra C. 2011. "You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks. Australasian Marketing Journal. 19, pp. 189 - 195. https://doi.org/10.1016/j.ausmj.2011.05.005
Teaching critical appraisal skills for nursing research
Jones, Sandra, Crookes, Patrick and Johnson, Keryn 2011. Teaching critical appraisal skills for nursing research. Nurse Education in Practice. 11 (5), pp. 327 - 332. https://doi.org/10.1016/j.nepr.2011.03.002
Consumer perceptions of sponsors of disease awareness advertising
Hall, Danika, Jones, Sandra C. and Iverson, Don 2011. Consumer perceptions of sponsors of disease awareness advertising. Health Education. 111 (1), pp. 5 - 19. https://doi.org/10.1108/09654281111094946
Relax, you're soaking in it: sources of information about infant formula
Berry, Nina J., Jones, Sandra Carol and Iverson, Don 2011. Relax, you're soaking in it: sources of information about infant formula. Breastfeeding Review.
Food advertisements containing 'scientific' and 'lay-person' keywords: responses from a sample of female Australian Consumers
McMahon, Anne, Tapsell, Linda, Williams, Peter, Motion, Judy and Jones, Sandra 2010. Food advertisements containing 'scientific' and 'lay-person' keywords: responses from a sample of female Australian Consumers. Nutrition and Dietetics. 67 (1), pp. 6 - 12. https://doi.org/10.1111/j.1747-0080.2010.01401.x
Evaluating the impact of the Dandenong Public Drinking Campaign
Jones, Sandra 2010. Evaluating the impact of the Dandenong Public Drinking Campaign. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 7
When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
Jones, Sandra 2010. When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia. International Journal of Sports Marketing and Sponsorship. 11 (3), pp. 250 - 261.
Marketing to children and teens on Australian food company web sites
Jones, Sandra C. and Reid, Amanda 2010. Marketing to children and teens on Australian food company web sites. Young Consumers. 11 (1), pp. 57 - 66. https://doi.org/10.1108/17473611011026019
Toddler milk advertising in Australia: the infant formula ads we have when we don't have infant formula ads
Jones, Sandra 2010. Toddler milk advertising in Australia: the infant formula ads we have when we don't have infant formula ads. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 8
Constructing sports stars: Appliable linguistics and the language of the media
Dreyfus, Shoshana and Jones, Sandra C. 2010. Constructing sports stars: Appliable linguistics and the language of the media. in: A. Mahboob and N. K. Knight (ed.) Appliable linguistics United Kingdom: Continuum International Publishing Group Ltd. pp. 114 - 129
'Just don't eat chicken': the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu
Jones, Sandra 2010. 'Just don't eat chicken': the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu. International Journal of Nonprofit and Voluntary Sector Marketing. 15 (1), pp. 78 - 90. https://doi.org/10.1002/nvsm.369
'Like me, want me, buy me, eat me': relationship-building marketing communications in children's magazines
Jones, Sandra, Mannino, Nadia and Green, Julia 2010. 'Like me, want me, buy me, eat me': relationship-building marketing communications in children's magazines. Public Health Nutrition. 13 (12), pp. 2111 - 2118. https://doi.org/10.1017/S1368980010000455
The development of a ranking tool for refereed journals in which nursing and midwifery researchers publish their work
Jones, Sandra 2010. The development of a ranking tool for refereed journals in which nursing and midwifery researchers publish their work. Nurse Education Today. 30 (5), pp. 420 - 427. https://doi.org/10.1016/j.nedt.2009.09.016
General practice registrars: attitudes of older patients
Jones, Sandra 2010. General practice registrars: attitudes of older patients. Australian Family Physician. 39 (6), pp. 419 - 424.
The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes
Jones, Sandra and Reid, Amanda 2010. The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes. Journal of Public Affairs. 10 (41671), pp. 19 - 35. https://doi.org/10.1002/pa.339
Defining research priorities for pancreatic cancer in Australia: results of a consensus development process
Robotin, Monica C., Jones, Sandra, Biankin, Andrew V., Waters, Louise, Iverson, Don, Gooden, Helen, Barraclough, Bruce and Penman, Andrew G. 2010. Defining research priorities for pancreatic cancer in Australia: results of a consensus development process. Cancer Causes and Control. 21 (5), pp. 729 - 736. https://doi.org/10.1007/s10552-010-9501-1
'Most men drink... especially like when they play sports' - alcohol advertising during sporting broadcasts and the potential impact on child audiences
Jones, Sandra, Phillipson, Lyn and Barrie, Lance 2010. 'Most men drink... especially like when they play sports' - alcohol advertising during sporting broadcasts and the potential impact on child audiences. Journal of Public Affairs. 10 (41671), pp. 59 - 73. https://doi.org/10.1002/pa.340
Australian women's awareness of ovarian cancer symptoms, risk and protective factors, and estimates of own risk
Jones, Sandra, Magee, Christopher, Francis, Jane, Luxford, Karen, Gregory, Parri, Zorbas, Helen and Iverson, Don 2010. Australian women's awareness of ovarian cancer symptoms, risk and protective factors, and estimates of own risk. Cancer Causes and Control. 21 (12), pp. 2231 - 2239. https://doi.org/10.1007/s10552-010-9643-1
Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under
Hall, Danika, Jones, Sandra and Hoek, Janet 2010. Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under. Journal of Public Affairs. 11 (1), pp. 60 - 69. https://doi.org/10.1002/pa.379
Australian women's awareness of breast cancer symptoms and responses to potential symptoms
Jones, Sandra, Gregory, Parri, Nehill, Caroline, Barrie, Lance, Luxford, Karen, Nelson, Anne, Zorbas, Helen and Iverson, Don 2010. Australian women's awareness of breast cancer symptoms and responses to potential symptoms. Cancer Causes and Control. 21 (6), pp. 945 - 958. https://doi.org/10.1007/s10552-010-9522-9
Challenging the views of self management for asthma
Jones, Sandra 2010. Challenging the views of self management for asthma. International Nonprofit and Social Marketing Conference. Australia: Queensland University of Technology. pp. 5 - 8
Developing pandemic communication strategies: Preparation without panic
Jones, Sandra, Waters, Louise, Holland, Omnia, Bevins, John and Iverson, Don 2010. Developing pandemic communication strategies: Preparation without panic. Journal of Business Research. 63 (2), pp. 126 - 132. https://doi.org/10.1016/j.jbusres.2009.02.009
Health warning labels on alcohol products - the views of Australian university students
Jones, Sandra 2010. Health warning labels on alcohol products - the views of Australian university students. Contemporary Drug Problems. 37 (1), pp. 109 - 137.
Case study in academic and industry collaboration: The development of an adolescent targeted sun protection intervention in NSW
Jones, Sandra 2010. Case study in academic and industry collaboration: The development of an adolescent targeted sun protection intervention in NSW. International Nonprofit and Social Marketing Conference. Australia: Queensland University of Technology * Faculty of Business. pp. 210 - 214
Research Note: Response to Professor Jean J. Boddewyn
Jones, Sandra 2010. Research Note: Response to Professor Jean J. Boddewyn. Journal of Public Affairs. 10 (4), pp. 389 - 390. https://doi.org/10.1002/pa.367
It's all formula to me: women's understandings of toddler milk ads
Jones, Sandra 2010. It's all formula to me: women's understandings of toddler milk ads. Breastfeeding Review. 18 (1), pp. 21 - 30.
Are Australian consumers willing to pay for the installation of reversing cameras in motor vehicles?
Jones, Sandra 2010. Are Australian consumers willing to pay for the installation of reversing cameras in motor vehicles? Health Promotion Journal of Australia. 21 (1), pp. 70 - 74.
Editorial: Alcohol advertising, marketing and regulation
Jones, Sandra 2010. Editorial: Alcohol advertising, marketing and regulation. Journal of Public Affairs. 10 (41671), pp. 1 - 5.
Process evaluation of an innovative sun protection intervention targeting adolescents
Jones, Sandra 2010. Process evaluation of an innovative sun protection intervention targeting adolescents. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 8
Developing sun protection messages that resonate with adolescents
Jones, Sandra 2010. Developing sun protection messages that resonate with adolescents. International Nonprofit and Social Marketing Conference. Australia: Queensland University of Technology * Faculty of Business. pp. 96 - 99
Children's magazines: reading resources or food marketing tools?
Jones, Sandra and Reid, Amanda 2010. Children's magazines: reading resources or food marketing tools? Public Health Nutrition. 13 (3), pp. 393 - 399. https://doi.org/10.1017/S1368980009991133
Representations of autism in Australian print media
Jones, Sandra and Harwood, Valerie 2009. Representations of autism in Australian print media. Disability and Society. 24 (1), pp. 5 - 18. https://doi.org/10.1080/09687590802535345
Disease awareness advertisements in Australian magazines: an analysis of content and compliance
Jones, Sandra 2009. Disease awareness advertisements in Australian magazines: an analysis of content and compliance. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 9
Patients' attitudes to general practice registrars: a review of the literature
Jones, Sandra 2009. Patients' attitudes to general practice registrars: a review of the literature. Education for Primary Care. 20 (5), pp. 371 - 378.
"Ice is crazy but if you just smoke a bit of dope it's not that bad": Formative research for a drug-driving social marketing campaign in the ACT
Jones, Sandra 2009. "Ice is crazy but if you just smoke a bit of dope it's not that bad": Formative research for a drug-driving social marketing campaign in the ACT. International Nonprofit and Social Marketing Conference. Australia: Victoria University and Swinburne University of Technology. pp. 1 - 8
Communication about organ donation intentions: formative research for a social marketing program targeting families
Jones, Sandra, Reis, Samantha and Andrews, Kelly L. 2009. Communication about organ donation intentions: formative research for a social marketing program targeting families. Social Marketing Quarterly. 15 (2), pp. 63 - 73. https://doi.org/10.1080/15245000902894040
The impact of more visible standard drink labelling on youth alcohol consumption: Helping young people drink (ir)responsibly?
Jones, Sandra and Gregory, Parri 2009. The impact of more visible standard drink labelling on youth alcohol consumption: Helping young people drink (ir)responsibly? Drug and Alcohol Review. 28 (3), pp. 230 - 234. https://doi.org/10.1111/j.1465-3362.2008.00020.x
Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults
Johnson, Keryn, Jones, Sandra and Iverson, Don 2009. Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults. Public Health. 123 (SUPPL. 1), pp. 6 - 10. https://doi.org/10.1016/j.puhe.2009.06.018
Whose standards? An examination of community attitudes towards Australian advertising
Jones, Sandra 2009. Whose standards? An examination of community attitudes towards Australian advertising. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8
Alcohol advertising during free to air television sporting
Jones, Sandra 2009. Alcohol advertising during free to air television sporting. International Nonprofit and Social Marketing Conference. Australia: Victoria University and Swinburne University of Technology. pp. 1 - 8
Alcohol energy drinks: engaging young consumers in co-creation of alcohol related harm
Jones, Sandra 2009. Alcohol energy drinks: engaging young consumers in co-creation of alcohol related harm. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8
"We would have got it by now if we were going to get it..." An analysis of asthma awareness and beliefs in older adults
Jones, Sandra 2009. "We would have got it by now if we were going to get it..." An analysis of asthma awareness and beliefs in older adults. Health Promotion Journal of Australia. 20 (2), pp. 146 - 150.
Effective communication only part of the strategy needed to promote help-seeking of young people with mental health problems
Jones, Sandra 2009. Effective communication only part of the strategy needed to promote help-seeking of young people with mental health problems. Social Marketing Quarterly. 15 (2), pp. 50 - 62. https://doi.org/10.1080/15245000902878860
Confirming the existence and size of behavioural segments in the adolescent sun protection project: results of a NSW schools survey
Jones, Sandra 2009. Confirming the existence and size of behavioural segments in the adolescent sun protection project: results of a NSW schools survey. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8
Industry partnerships for health nonprofits and disease awareness advertising
Jones, Sandra 2009. Industry partnerships for health nonprofits and disease awareness advertising. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 9
Factors influencing the non-use of respite services by caregivers of people living with dementia differ according to respite product
Jones, Sandra 2009. Factors influencing the non-use of respite services by caregivers of people living with dementia differ according to respite product. Alzheimer's and Dementia. 5 (5), pp. e15 - e15.
Social and religious factors in adolescents' drug use
Jones, Sandra and Rossiter, John R. 2009. Social and religious factors in adolescents' drug use. Journal of Child and Adolescent Substance Abuse. 18 (1), pp. 85 - 92. https://doi.org/10.1080/15470650802544180
Australian consumers' discernment of different sources of 'healthy eating' messages
Jones, Sandra, Tapsell, Linda, Andrews, Kelly L., Williams, Peter and Gregory, Parri 2009. Australian consumers' discernment of different sources of 'healthy eating' messages. Australasian Marketing Journal. 17 (4), pp. 238 - 246. https://doi.org/10.1016/j.ausmj.2009.06.005
Content analysis of disease awareness advertisements in popular Australian women's magazines
Jones, Sandra 2009. Content analysis of disease awareness advertisements in popular Australian women's magazines. Medical Journal of Australia. 191 (41984), pp. 625 - 629.
Adolescent and young adult perceptions of Australian alcohol advertisements
Jones, Sandra, Gregory, Parri and Munro, Geoffrey 2009. Adolescent and young adult perceptions of Australian alcohol advertisements. Journal of Substance Use. 14 (6), pp. 335 - 352. https://doi.org/10.3109/14659890802654524
Strategic social marketing in Canada: ten phases to planning and implementing cancer prevention and cancer screening campaigns
Dooley, Jennifer Allyson, Jones, Sandra and Desmarais, Kendra 2009. Strategic social marketing in Canada: ten phases to planning and implementing cancer prevention and cancer screening campaigns. Social Marketing Quarterly. 15 (3), pp. 33 - 48. https://doi.org/10.1080/15245000903144999
Older patients' attitudes to general practice registrars: a qualitative study
Jones, Sandra 2009. Older patients' attitudes to general practice registrars: a qualitative study. Australian Family Physician. 38 (11), pp. 927 - 931.
Amplified voices, but they are speaking to the wrong people. Why the complaint system for unacceptable advertising in Australia is not working
Jones, Sandra 2008. Amplified voices, but they are speaking to the wrong people. Why the complaint system for unacceptable advertising in Australia is not working. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6
Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to indigenous youth
Jones, Sandra 2008. Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to indigenous youth. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6
The extent and nature of 'health messages' in magazine food advertising in Australia
Jones, Sandra 2008. The extent and nature of 'health messages' in magazine food advertising in Australia. Asia Pacific Journal of Clinical Nutrition. 17 (2), pp. 317 - 324.
You are what your children eat: using projective techniques to investigate parents' perceptions of the food choices parents make for their children
Jones, Sandra 2008. You are what your children eat: using projective techniques to investigate parents' perceptions of the food choices parents make for their children. The Open Communication Journal. 2 (March), pp. 23 - 28.
I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians
Jones, Sandra 2008. I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Health claims and food advertising: comparison of marketing and nutrition experts' ratings of magazine advertisements
Jones, Sandra 2008. Health claims and food advertising: comparison of marketing and nutrition experts' ratings of magazine advertisements. Food Australia. 60 (11), pp. 526 - 533.
Australian consumer responses to DTCA and other pharmaceutical company sponsored advertisements
Hall, Danika and Jones, Sandra 2008. Australian consumer responses to DTCA and other pharmaceutical company sponsored advertisements. Australian and New Zealand Journal of Public Health. 32 (5), pp. 471 - 478. https://doi.org/10.1111/j.1753-6405.2008.00282.x
Newspaper coverage of drug policy: an analysis of pre-election reporting of the Greens' drug policy in Australia
Jones, Sandra, Hall, Danika and Cowlin, Fiona 2008. Newspaper coverage of drug policy: an analysis of pre-election reporting of the Greens' drug policy in Australia. Drug and Alcohol Review. 27 (1), pp. 5 - 11. https://doi.org/10.1080/09595230701710787
Young adults' perceptions of smoking actors
Jones, Sandra and Rossiter, John R. 2008. Young adults' perceptions of smoking actors. Health Education. 108 (6), pp. 450 - 462. https://doi.org/10.1108/09654280810910854
Growing up active: a study into physical activity in long day care centers
Jones, Sandra 2008. Growing up active: a study into physical activity in long day care centers. Journal of Research in Childhood Education: an international journal of research on the education of children. 23 (2), pp. 179 - 191. https://doi.org/10.1080/02568540809594654
Gross for kids but good for parents: differing messages in advertisements for the same products
Jones, Sandra and Fabrianesi, Belinda 2008. Gross for kids but good for parents: differing messages in advertisements for the same products. Public Health Nutrition. 11 (6), pp. 588 - 595. https://doi.org/10.1017/S1368980007000894
What Australians Know and Believe About Bird Flu: Results of a Population Telephone Survey
Jones, Sandra 2008. What Australians Know and Believe About Bird Flu: Results of a Population Telephone Survey. Health Promotion Practice. 9 (4). https://doi.org/10.1177/1524839908322112
It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing
Jones, Sandra 2008. It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing. International Nonprofit and Social Marketing Conference. Australia: University of Wollongong. pp. 1 - 7
The 2003 Australian Breast Health Survey: Survey Design and Preliminary Results
Villanueva, Elmer, Jones, Sandra, Nehill, Caroline, Favelle, Simone, Steel, David, Iverson, Don and Zorbas, Helen 2008. The 2003 Australian Breast Health Survey: Survey Design and Preliminary Results. BMC Public Health. 8. https://doi.org/10.1186/1471-2458-8-13
An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand
Jones, Sandra and van Putten, Katherine 2008. An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand. Journal of Nonprofit and Public Sector Marketing. 20 (1), pp. 97 - 117. https://doi.org/10.1080/10495140802165550
Are pre-adolescent girls' magazines providing age-appropriate role models?
Jones, Sandra 2008. Are pre-adolescent girls' magazines providing age-appropriate role models? Health Education. 108 (6), pp. 450 - 462.
Cheap as chips: the price of RTDs in New South Wales
Jones, Sandra 2008. Cheap as chips: the price of RTDs in New South Wales. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6
Alcohol portrayals in movies: now we know they're there, what next?
Jones, Sandra 2008. Alcohol portrayals in movies: now we know they're there, what next? Addiction. 103 (12), pp. 1934 - 1935. https://doi.org/10.1111/j.1360-0443.2008.02398.x
Marketing to children and teens on Australian food company websites
Jones, Sandra 2008. Marketing to children and teens on Australian food company websites. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6
Corporate social responsibility, condition branding and ethics in marketing
Jones, Sandra 2008. Corporate social responsibility, condition branding and ethics in marketing. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 81 - 88
How effective is the revised regulatory code for alcohol advertising in Australia?
Jones, Sandra, Hall, Danika and Munro, Geoffrey 2008. How effective is the revised regulatory code for alcohol advertising in Australia? Drug and Alcohol Review. 27 (1), pp. 29 - 38. https://doi.org/10.1080/09595230701499175
Examining the effect of fear patterns with repeated exposures
Jones, Sandra 2008. Examining the effect of fear patterns with repeated exposures. World Social Marketing Conference. United Kingdom: The National Social Marketing Centre. pp. 124 - 132
Following the links: food advertising and promotion on children's magazine websites
Jones, Sandra, Wiese, Elizabeth and Fabrianesi, Belinda 2008. Following the links: food advertising and promotion on children's magazine websites. Journal of Nonprofit and Public Sector Marketing. 20 (2), pp. 165 - 190. https://doi.org/10.1080/10495140802224803
Who would the Australian public trust to tell them about bird flu? Results of an Australia-wide CATI survey
Jones, Sandra 2007. Who would the Australian public trust to tell them about bird flu? Results of an Australia-wide CATI survey. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1619 - 1625
What does alcohol advertising tell young people about drinking?
Jones, Sandra 2007. What does alcohol advertising tell young people about drinking? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1168 - 1174
But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic
Jones, Sandra 2007. But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic. ICNSAM. United Kingdom: London College of Communication. pp. 73 - 75
I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia
Jones, Sandra 2007. I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia. Marketing and Public Policy Conference Marketing and Public Policy Conference. United States of America: American Marketing Association. pp. 45 - 53
'Because it shows us the consequences': why the Australian public believe the ends justifies the means in road safety advertising
Jones, Sandra 2007. 'Because it shows us the consequences': why the Australian public believe the ends justifies the means in road safety advertising. International Nonprofit and Social Marketing Conference. Australia: Griffith University. pp. 83 - 88
Awareness of alcohol advertising among children who watch televised sports
Jones, Sandra 2007. Awareness of alcohol advertising among children who watch televised sports. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 5
Branding: An adolescent sun protection perspective
Jones, Sandra 2007. Branding: An adolescent sun protection perspective. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1662 - 1669
Non-advertising alcohol promotions in licensed premises: does the Code of Practice ensure responsible promotion of alcohol?
Jones, Sandra and Lynch, Melissa 2007. Non-advertising alcohol promotions in licensed premises: does the Code of Practice ensure responsible promotion of alcohol? Drug and Alcohol Review. 26 (5), pp. 477 - 485. https://doi.org/10.1080/09595230701494390
A pilot study investigating of the nature of point-of-sale alcohol promotions in bottle shops in a large Australian regional city
Jones, Sandra and Lynch, Melissa 2007. A pilot study investigating of the nature of point-of-sale alcohol promotions in bottle shops in a large Australian regional city. Australian and New Zealand Journal of Public Health. 31 (4), pp. 318 - 321. https://doi.org/10.1111/j.1753-6405.2007.00078.x
Putting the 'Community' Back into Community Standards for Advertising
Jones, Sandra 2007. Putting the 'Community' Back into Community Standards for Advertising. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1509 - 1515
Implications of behavioral decision theory for health marketing
Jones, Sandra 2007. Implications of behavioral decision theory for health marketing. Marketing Theory: an international review. 7 (1), pp. 75 - 91. https://doi.org/10.1177/1470593107073846
'If only...': counterfactual thinking heightens women's sense of responsibility regarding mammography screening
Jones, Sandra 2007. 'If only...': counterfactual thinking heightens women's sense of responsibility regarding mammography screening. Annual Australian Psychological Society Conference. Australia: Australian Psychological Society. pp. 72 - 76
An unhealthy co-dependence: The relationship between alcohol sponsorship and cricket in Australia
Jones, Sandra 2007. An unhealthy co-dependence: The relationship between alcohol sponsorship and cricket in Australia. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 2796 - 2802
Branding of prescription medicines to Australian consumers
Hall, Danika and Jones, Sandra 2007. Branding of prescription medicines to Australian consumers. Australasian Marketing Journal. 15 (2), pp. 97 - 107. https://doi.org/10.1016/S1441-3582(07)70046-0
Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys
Jones, Sandra 2007. Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 53 - 58
'Asthma? we would have got it by now if we were going to get it!': implications for social marketing to the over 65's
Jones, Sandra 2007. 'Asthma? we would have got it by now if we were going to get it!': implications for social marketing to the over 65's. International Nonprofit and Social Marketing Conference. Australia: Griffith University. pp. 9 - 14
Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers
Jones, Sandra 2007. Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers. Journal of Public Affairs. 7 (2), pp. 148 - 163. https://doi.org/10.1002/pa.256
Developing proactive communication strategies for a potential pandemic
Jones, Sandra 2007. Developing proactive communication strategies for a potential pandemic. International Nonprofit and Social Marketing Conference. Australia: Griffith University. pp. 50 - 55
Children and the Internet: what are 'safe' websites telling our kids about food?
Jones, Sandra 2007. Children and the Internet: what are 'safe' websites telling our kids about food? International Nonprofit and Social Marketing Conference. Australia: Griffith University. pp. 44 - 49
Divide and conquer: adolescents, sun protection and brand loyalty segmentation
Jones, Sandra 2007. Divide and conquer: adolescents, sun protection and brand loyalty segmentation. International Nonprofit and Social Marketing Conference. Australia: Griffith University. pp. 63 - 69
Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption
Jones, Sandra 2007. Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption. International Nonprofit and Social Marketing Conference. Australia: Griffith University. pp. 77 - 82
Counterfactual thinking in response to hypothetical breast cancer scenarios: a pilot study
Jones, Sandra 2007. Counterfactual thinking in response to hypothetical breast cancer scenarios: a pilot study. Annual Australian Psychological Society Conference. Australia: Australian Psychological Society. pp. 67 - 71
The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends
Humpel, Nancy, Magee, Christopher and Jones, Sandra 2007. The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends. Supportive Care in Cancer. 15 (6), pp. 621 - 630. https://doi.org/10.1007/s00520-006-0207-6
Health claims for food made in Australian magazine advertisements
Williams, Peter, Tapsell, Linda, Jones, Sandra and Andrews, Kelly L. 2007. Health claims for food made in Australian magazine advertisements. Nutrition and Dietetics. 64 (4), pp. 234 - 240. https://doi.org/10.1111/j.1747-0080.2007.00171.x
Global public health communication: challenges, perspectives and strategies
Jones, Sandra 2006. Global public health communication: challenges, perspectives and strategies. Health Promotion Journal of Australia. 17 (1), pp. 73 - 74.
Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs?
Jones, Sandra 2006. Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 37
Ethical issues in social marketing: a review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements
Jones, Sandra 2006. Ethical issues in social marketing: a review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements. Australasian Non-profit and Social Marketing Conference. Australia: Newcastle, University of Newcastle.
Older adults' perceptions and understanding of direct-to-consumer advertising
Jones, Sandra and Mullan, Judy 2006. Older adults' perceptions and understanding of direct-to-consumer advertising. Journal of Consumer Marketing. 23 (1), pp. 6 - 14. https://doi.org/10.1108/07363760610641118
POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking?
Jones, Sandra 2006. POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Incidental depiction of smoking in Australian young women's magazines: have we progressed since the 1990's?
Jones, Sandra 2006. Incidental depiction of smoking in Australian young women's magazines: have we progressed since the 1990's? Marketing and Public Policy Conference Marketing and Public Policy Conference. United States of America: College of Business Administration. pp. 1 - 8
Adolescents, sun protection and social marketing
Jones, Sandra 2006. Adolescents, sun protection and social marketing. Australasian Non-profit and Social Marketing Conference. Australia: Newcastle, University of Newcastle.
Direct-to-consumer branding of prescription medicines in Australia
Jones, Sandra 2006. Direct-to-consumer branding of prescription medicines in Australia. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8
Alcohol and sport: can we have one without the other?
Jones, Sandra 2006. Alcohol and sport: can we have one without the other? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 9
Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice
Jones, Sandra 2006. Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice. Australasian Non-profit and Social Marketing Conference. Australia: Newcastle, University of Newcastle. pp. 1 - 6
Who's saying what about food advertising to children?
Jones, Sandra 2006. Who's saying what about food advertising to children? Australasian Non-profit and Social Marketing Conference. Australia: Newcastle, University of Newcastle.
Marketing experts' assessment of nutritional claims in Australian food advertising
Jones, Sandra 2006. Marketing experts' assessment of nutritional claims in Australian food advertising. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Using marketing segmentation theory to select target markets for sun protection campaigns
Jones, Sandra 2005. Using marketing segmentation theory to select target markets for sun protection campaigns. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 144 - 149
Beer, boats and breasts: Response to a controversial alcohol advertising campaign
Jones, Sandra 2005. Beer, boats and breasts: Response to a controversial alcohol advertising campaign. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 77 - 83
A Practical Application of theory: Using social marketing theory to develop innovative & comprehensive sun protection campaigns
Jones, Sandra 2005. A Practical Application of theory: Using social marketing theory to develop innovative & comprehensive sun protection campaigns. Australasian Non-profit and Social Marketing Conference. Australia: Melbourne, Deakin University.
Improving sun protection behaviour through evidence-based campaigns
Jones, Sandra 2005. Improving sun protection behaviour through evidence-based campaigns. NSW Public Health Bulletin. 16 (41984), pp. 189 - 191. https://doi.org/10.1071/NB05053
Increasing the efficacy of breast cancer risk communications: Contributions from behavioural science and marketing
Jones, Sandra 2005. Increasing the efficacy of breast cancer risk communications: Contributions from behavioural science and marketing. Australasian Non-profit and Social Marketing Conference. Australia: Melbourne, Deakin University.
Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns
Jones, Sandra 2005. Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns. Health Promotion Journal of Australia. 16 (2), pp. 124 - 128.
Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors
Jones, Sandra 2005. Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors. Journal of Evidence-Based Complementary and Alternative Medicine. 10 (3), pp. 163 - 174. https://doi.org/10.1177/1533210105283386
The relationship between media exposure & awareness of health behaviour guidelines among older Australians
Jones, Sandra 2005. The relationship between media exposure & awareness of health behaviour guidelines among older Australians. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 138 - 143
Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study
Jones, Sandra 2005. Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 164 - 170
Message framing effects in exercise promotion: Confounded by linguistic complexity?
Jones, Sandra 2005. Message framing effects in exercise promotion: Confounded by linguistic complexity? Australasian Non-profit and Social Marketing Conference. Australia: Melbourne, Deakin University.
Australian industry responses to current ethical dilemmas - Fast cars and fast food
Jones, Sandra 2005. Australian industry responses to current ethical dilemmas - Fast cars and fast food. Macromarketing at 30: Discourse, Diversity and Distinction. United States of America: The Macromarketing Society, Inc. pp. 96 - 103
Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender?
Jones, Sandra 2005. Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender? Macromarketing at 30: Discourse, Diversity and Distinction. United States of America: The Macromarketing Society, Inc. pp. 64 - 72
Parents' inferences about other parents' motives for food choices for children: A pilot study
Jones, Sandra 2005. Parents' inferences about other parents' motives for food choices for children: A pilot study. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 129 - 134
Changes in beliefs about cancer in Western Australia, 1964-2001
Jones, Sandra 2004. Changes in beliefs about cancer in Western Australia, 1964-2001. Medical Journal of Australia. 181 (1), pp. 23 - 25.
Drug education messages: Some evidence for lack of framing effects
Jones, Sandra 2004. Drug education messages: Some evidence for lack of framing effects. Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 120 - 125
Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages?
Jones, Sandra 2004. Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages? Journal of Health Communication: international perspectives. 9 (4), pp. 309 - 325. https://doi.org/10.1080/10810730490468441
Does theory inform practice in health promotion in Australia?
Jones, Sandra and Donovan, Robert 2004. Does theory inform practice in health promotion in Australia? Health Education Research. 19 (1), pp. 1 - 14. https://doi.org/10.1093/her/cyg002
Using the nominal group technique to select the most appropriate topics for postgraduate research students' seminars
Jones, Sandra 2004. Using the nominal group technique to select the most appropriate topics for postgraduate research students' seminars. Journal of University Teaching & Learning Practice. 1 (1), pp. 20 - 34.
Using Fear Appeals to Promote Cancer Screening - Are We Scaring the Wrong People?
Jones, Sandra 2004. Using Fear Appeals to Promote Cancer Screening - Are We Scaring the Wrong People? Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 19 - 24
Special Issue Editorial: Fear Appeals in Social Marketing Campaigns
Jones, Sandra 2004. Special Issue Editorial: Fear Appeals in Social Marketing Campaigns. Psychology and Marketing. 21 (11), pp. 885 - 887.
Incidental depiction of smoking in Australian young women's magazines: Have we progressed since the 1990s?
Jones, Sandra 2004. Incidental depiction of smoking in Australian young women's magazines: Have we progressed since the 1990s? Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 75 - 79
An exploratory study on the effect of positive (Warmth appeal) and negative (Guilt appeal) print imagery on donation behavior in animal welfare
Jones, Sandra 2004. An exploratory study on the effect of positive (Warmth appeal) and negative (Guilt appeal) print imagery on donation behavior in animal welfare. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy.
An exploratory study of older adults' perceptions of DTCA for prescription medications
Jones, Sandra 2004. An exploratory study of older adults' perceptions of DTCA for prescription medications. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 7
The impact of different types of incentives on re-enrolment in health-management programs
Jones, Sandra 2004. The impact of different types of incentives on re-enrolment in health-management programs. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 6
Believability of messages about cannabis, cocaine and heroin among never-triers, trier-rejecters and current users of cannabis
Jones, Sandra 2004. Believability of messages about cannabis, cocaine and heroin among never-triers, trier-rejecters and current users of cannabis. Health Education. 6 (4), pp. 344 - 350. https://doi.org/10.1108/09654280410564114
The influence of magazine advertising on parents' nutrition ratings of food products for children
Jones, Sandra 2004. The influence of magazine advertising on parents' nutrition ratings of food products for children. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 6
Professional development activities and qualifications of health promotion practitioners in Australia
Jones, Sandra 2003. Professional development activities and qualifications of health promotion practitioners in Australia. Health Promotion Journal of Australia. 14 (1), pp. 8 - 14.
Sexism is in the eye of the beholder: Does the Advertising Standards Board reflect 'community standards'?
Jones, Sandra 2003. Sexism is in the eye of the beholder: Does the Advertising Standards Board reflect 'community standards'? Australian and New Zealand Academy of Management (ANZAM) Conference. Australia: Australian and New Zealand Marketing Academy. pp. 41 - 47
Believability and Effectiveness of Young Adult Safe-Driving Messages
Jones, Sandra 2003. Believability and Effectiveness of Young Adult Safe-Driving Messages. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1977 - 1983
Personality characteristics ascribed to young women who drink alcohol
Jones, Sandra and Rossiter, John R. 2003. Personality characteristics ascribed to young women who drink alcohol. Drug and Alcohol Review. 22 (2), pp. 117 - 123. https://doi.org/10.1080/09595230100100543
A review of the consistency of breast cancer screening pamphlets produced by health authorities in Australia
Jones, Sandra 2003. A review of the consistency of breast cancer screening pamphlets produced by health authorities in Australia. Health Education. 103 (3), pp. 166 - 176. https://doi.org/10.1108/09654280310472388
Does gym membership payment method influence physical activity levels?
Jones, Sandra 2003. Does gym membership payment method influence physical activity levels? European Marketing Academy Conference (EMAC). Scotland: European Marketing Academy.
The word 'cancer': reframing the context to reduce anxiety arousal
Jones, Sandra 2003. The word 'cancer': reframing the context to reduce anxiety arousal. Australian and New Zealand Journal of Public Health. 27 (3), pp. 291 - 293. https://doi.org/10.1111/j.1467-842X.2003.tb00397.x
Sex versus romance: effectiveness of women's fragrance ads
Jones, Sandra 2003. Sex versus romance: effectiveness of women's fragrance ads. European Marketing Academy Conference (EMAC). Scotland: European Marketing Academy. pp. 140 - 140
Consumer Confusion: Parents Nutritional Perceptions of Food Advertisements
Jones, Sandra 2003. Consumer Confusion: Parents Nutritional Perceptions of Food Advertisements. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1984 - 1989
Are current social marketing campaigns getting through to undergraduate university students?
Jones, Sandra 2003. Are current social marketing campaigns getting through to undergraduate university students? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1935 - 1940
Life Imitates Art
Jones, Sandra 2002. Life Imitates Art. Tobacco Control.
Summary of Rossiter's article on 'forms of marketing knowledge'
Jones, Sandra 2002. Summary of Rossiter's article on 'forms of marketing knowledge'. Marketing Theory: an international review. 2 (4), pp. 333 - 337. https://doi.org/10.1177/147059310200200402
Promotion of prescription medicines: A critical review and research agenda
Jones, Sandra 2002. Promotion of prescription medicines: A critical review and research agenda. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 2221 - 2227
Is experience with one illicit drug associated with perceptions of the believability of anti-drug messages?
Jones, Sandra 2002. Is experience with one illicit drug associated with perceptions of the believability of anti-drug messages? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Portugal: Australian and New Zealand Marketing Academy.
Self-regulation of alcohol advertising: Is it working for Australia?
Jones, Sandra 2002. Self-regulation of alcohol advertising: Is it working for Australia? Journal of Public Affairs. 2 (3), pp. 153 - 165. https://doi.org/10.1002/pa.105
Breast cancer detection messages in Australian print media advertising-are they promoting correct information?
Jones, Sandra 2002. Breast cancer detection messages in Australian print media advertising-are they promoting correct information? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Portugal: Australian and New Zealand Marketing Academy.
The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns
Jones, Sandra and Rossiter, John R. 2002. The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns. Social Marketing Quarterly. 8 (1), pp. 6 - 18. https://doi.org/10.1080/15245000212540
Tobacco point of sale advertising increases positive brand user imagery
Jones, Sandra 2002. Tobacco point of sale advertising increases positive brand user imagery. Tobacco Control. 11 (3), pp. 191 - 194. https://doi.org/10.1136/tc.11.3.191
Marlboro's marketing in Western Europe: Is it Ethical?
Jones, Sandra 2002. Marlboro's marketing in Western Europe: Is it Ethical? Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 3431 - 3437
Messages in alcohol advertising targeted to youth
Jones, Sandra 2001. Messages in alcohol advertising targeted to youth. Australian and New Zealand Journal of Public Health. 25 (2), pp. 126 - 131. https://doi.org/10.1111/j.1753-6405.2001.tb01833.x
Screening for prostate cancer: A consideration of screening factors in comparison to screening for breast cancer
Jones, Sandra 2001. Screening for prostate cancer: A consideration of screening factors in comparison to screening for breast cancer. Cancer Forum. 25 (2), pp. 115 - 120.
A review of the consistency of pamphlets promoting mammographic screening in Australia
Jones, Sandra 2001. A review of the consistency of pamphlets promoting mammographic screening in Australia. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy.
Believability of anti-drug advertising as a function of marijuana usage experience
Jones, Sandra 2001. Believability of anti-drug advertising as a function of marijuana usage experience. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy.
Regulation of Alcohol Advertising in Australia: Case Study of a Failure
Jones, Sandra 2001. Regulation of Alcohol Advertising in Australia: Case Study of a Failure. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy.
The Decline of Ethics or the Failure of Self-Regulation? The Case of Alcohol Advertising
Jones, Sandra 2000. The Decline of Ethics or the Failure of Self-Regulation? The Case of Alcohol Advertising. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. New Zealand: Australian and New Zealand Marketing Academy. pp. 595 - 599
Applying the Rossiter-Percy model to social marketing communications
Jones, Sandra 2000. Applying the Rossiter-Percy model to social marketing communications. Australia and New Zealand Marketing Academy (ANZMAC) Annual Conference. Australia: Australian and New Zealand Marketing Academy. pp. 1073 - 1078